SOCIAL MEDIA RFP

Social Media RFP

A request for proposals from Northwind Studio to shortlist a social media agency for an integrated organic and paid social program.

RFP Overview

This RFP is issued by Northwind Studio to solicit proposals from qualified social media agencies for an integrated organic and paid social program. It outlines the scope of work, required response format, and the criteria we will use to evaluate submissions.

Objectives

• Identify the right social partner for our brand, channels, and audience.
• Run a transparent, apples-to-apples evaluation across submitted responses.
• Right-size the annual budget against realistic organic and paid targets.
• Agree on shared KPIs before the engagement begins.

Scope of Work

The RFP process runs across three phases. Each closes with a written deliverable and an internal review before the next begins.

What is included in the response

• Required qualifications: team, tenure, and comparable client work
• Statement of work: channels, deliverables, and proposed KPIs
• Response format: written proposal plus pricing in the template provided
• Evaluation criteria: strategy, experience, team, pricing, and references

Not included in scope: paid media boost budget beyond the pilot, video production shoots beyond the agreed scope, influencer talent fees, and content licensing beyond the engagement term. Any of these can be added to the selected vendor's scope in writing.

Budget

The figures below define the annual engagement budget and the Q1 pilot allocation that responding agencies should plan against. Actual pricing and payment terms will follow the selected vendor's proposal.

Payment

Vendors should include their standard payment terms in the response. Final terms will be negotiated with the shortlisted agency before contract signature.

Acknowledgment

To confirm intent to respond, complete the fields below and sign. Written responses are due by the response deadline stated in the overview.

RESPONSE DEADLINE

EVALUATION TEAM LEAD