PRODUCT MARKETING PROPOSAL

Product Marketing Proposal

A proposal from Northwind Studio outlining the product marketing engagement, covering positioning, launch execution, and sales enablement.

Engagement Overview

This proposal outlines the product marketing engagement Northwind Studio will run for Acme Co. It covers sharpening positioning and messaging, planning and executing product launches, and equipping the sales team with the enablement they need to close.

Objectives

• Sharpen positioning and messaging so every team tells the same story.
• Ship launches that land with customers, press, and the sales team.
• Equip sales with the assets and training they need to close confidently.
• Keep competitive intel fresh and actionable across the org.

Scope of Work

The engagement runs across three phases. Each closes with a written deliverable and a review call before the next begins.

What is included

• Positioning framework and approved messaging doc
• Launch playbook covering tiering, timelines, and roles
• Sales enablement kit (battlecards, one-pagers, decks, demo scripts)
• Monthly competitive digest with win-loss highlights
• Quarterly workshop with your marketing and sales leads

Not included: paid launch spend, event production, PR outreach (separate scope), and tool subscriptions. New scope can be added in writing at any time.

Investment

The engagement is a fixed monthly retainer, plus a one-time positioning fee and quarterly workshops. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH