MARKET RESEARCH PROPOSAL

Market Research Proposal

A proposal from Northwind Studio outlining a competitive and customer research engagement, delivered as a presentation-style report.

Engagement Overview

This proposal outlines the market research engagement Northwind Studio will run for Acme Co. It combines qualitative interviews with a quantitative survey and a competitive scan, delivered as a presentation-style report your team can use to brief leadership and drive decisions.

Objectives

• Validate the strategic hypotheses your team is working from today.
• Map the competitive landscape and where you sit within it.
• Uncover customer insights that reshape positioning and priorities.
• Deliver actionable recommendations your team can execute against.

Scope of Work

The engagement runs across three phases. Each closes with a written deliverable and a review call before the next begins.

What is included

• Research design and discussion guides
• Participant recruitment against agreed segments
• Twenty interviews plus a 500-response survey
• Competitive landscape analysis
• Presentation-style report with recommendations and live readout

Not included: participant incentives (billed as a pass-through), custom data panels beyond the recruited scope, third-party tool subscriptions, and follow-up longitudinal research. New scope can be added in writing at any time.

Investment

The engagement is a fixed-fee project billed across the three phases below. Line items map directly to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Timeline is 6 to 8 weeks from kickoff, subject to the kickoff date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF DATE