CONTENT MARKETING PROPOSAL

Content Marketing Proposal

A proposal from Northwind Studio outlining the content marketing program, publishing cadence, and investment.

Program Overview

This proposal outlines the content marketing program Northwind Studio will run for Acme Co. It covers the content strategy and editorial calendar, monthly production of long-form pieces, distribution across your owned channels, and the reporting cadence that keeps your team in the loop.

Objectives

• Rank for target keywords across your priority topic clusters.
• Build an authoritative content library that compounds in value over time.
• Drive qualified organic traffic to product and conversion pages.
• Feed sales enablement with assets your team can use in the pipeline.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Written content strategy document and topic cluster map
• Rolling editorial calendar reviewed monthly with your team
• Monthly long-form pieces produced and published to your CMS
• Distribution across owned channels (blog, newsletter, social)
• Monthly reporting with a live performance dashboard

Not included: paid distribution budget, custom illustrations beyond stock imagery, video production, and influencer outreach. New scope can be added in writing at any time.

Investment

The program is a fixed monthly retainer, plus a one-time strategy fee to kick off and a quarterly workshop with your team. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH