FACEBOOK MARKETING PROPOSAL

Facebook Marketing Proposal

A proposal from Northwind Studio outlining Meta paid campaign management across Facebook and Instagram, including creative production, optimization, and reporting.

Program Overview

This proposal outlines the Meta paid campaign program Northwind Studio will run for Acme Co across Facebook and Instagram. It covers campaign structure, creative production, ongoing optimization, and the reporting cadence that keeps your team in the loop.

Objectives

• Drive qualified acquisition at or below your target CAC.
• Iterate creative weekly based on what the data shows is working.
• Scale winning audience cohorts without inflating cost per result.
• Deliver transparent reporting your team can act on each week.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review call before the next begins.

What is included

• Full ad account audit and written strategy
• Campaign structure setup across Facebook and Instagram
• Monthly creative production (static, video, UGC-style)
• Weekly optimization cycles and creative iteration
• Monthly reporting with a live performance dashboard

Not included: paid media spend (billed direct to Meta), video shoots, influencer partnerships, and landing page development. New scope can be added in writing at any time.

Investment

The program is a fixed monthly management fee, plus a one-time audit and account setup, and quarterly creative sprints. Line items below map to the phases in the scope of work.

Payment Schedule

Paid media spend is billed directly by Meta to your ad account and is not included above. Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

MONTHLY AD SPEND BUDGET