SEM RFP

SEM Request for Proposal

A request for proposal from Northwind Studio soliciting bids from qualified SEM agencies for an integrated SEO and paid search engagement.

RFP Overview

This RFP is issued by Northwind Studio to identify an SEM partner for an integrated organic search and paid search engagement. It defines the scope, response format, evaluation criteria, and timeline vendors should follow when preparing their submission.

Objectives

• Identify the right SEM partner for our organic and paid search program.
• Run a transparent, criteria-driven evaluation that all bidders can trust.
• Right-size the annual budget against measurable growth targets.
• Align on KPIs and reporting cadence before the contract is signed.

Scope of Work

The selection process runs across three phases. Each closes with a written deliverable and a decision point before the next begins.

What is included

• Required vendor qualifications and case studies
• SOW covering channels, KPIs, and deliverables across SEO and paid search
• Response format, page limits, and pricing structure
• Evaluation criteria and scoring weights

Not included: paid media spend, third-party tool subscriptions, vendor-specific software licenses, and any work started before a contract is signed. New scope can be added in writing at any time.

Budget

The figures below are our planning estimates for the engagement. Vendors should price against this envelope in their submission; final fees will follow the selected vendor's standard terms.

Payment Terms

Payment terms, invoicing cadence, and any pass-through costs will be governed by the selected vendor's standard contract and agreed during negotiation.

Response Acknowledgement

To confirm intent to respond, complete the fields below and sign. Full written proposals are due by the response deadline noted on the overview page.

RESPONSE DEADLINE

EVALUATION TEAM LEAD