BUSINESS MARKETING PROPOSAL

Business Marketing Proposal

A proposal from Northwind Studio outlining the integrated marketing program, deliverables, and investment.

Program Overview

This proposal outlines the full-funnel B2B marketing program Northwind Studio will run for Acme Co. It covers strategy and positioning, brand and messaging, content production across owned channels, and the digital campaigns that drive qualified pipeline.

Objectives

• Grow qualified leads into the sales pipeline quarter over quarter.
• Build brand awareness with your target buyers and industry.
• Produce consistent content across owned channels every week.
• Measure what is working and iterate on the plan each month.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Written marketing strategy document with channel plan and roadmap
• Brand messaging framework with positioning and voice guidelines
• Monthly content production across owned channels
• Campaign management across email, social, and search
• Monthly reporting and a live tracking dashboard

Not included: paid media spend, third-party tool subscriptions, custom design work beyond templates, and event production. New scope can be added in writing at any time.

Investment

The program is a fixed monthly retainer, plus a one-time strategy fee to kick off and quarterly workshops that keep the plan aligned. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH