MARKETING RFP

Marketing RFP

A request for proposal from Northwind Studio inviting qualified agencies to bid on a year-long agency-of-record engagement.

RFP Overview

This document sets out the marketing engagement Northwind Studio is putting to bid. It covers the purpose of the RFP, the scope of the engagement, and the criteria we will use to evaluate agency responses.

Objectives

• Identify the right agency partner for our brand, audience, and channel mix.
• Run a transparent evaluation with clear criteria and equal information for every bidder.
• Land on a right-sized annual budget backed by a defensible program plan.
• Align incentives so agency success and business outcomes move together.

Scope of Work

The RFP process runs across three phases. Each closes with a written milestone before the next begins.

What is included

• Required agency qualifications and disqualifying criteria
• Scope of work: channels in play, deliverables, and KPIs
• Response format, length limits, and required attachments
• Evaluation criteria with weighting
• Timeline for submissions, shortlist, pitches, and selection

Not included: paid media spend, third-party tool costs, vendor-side legal reviews before shortlist, and any work started before a contract is signed. New scope can be added in writing at any time.

Budget

The indicative annual engagement budget and a Q1 pilot budget are outlined below. Bidders should size their proposal against these envelopes and flag anything they would recommend adjusting.

Payment Schedule

Payment cadence and invoice terms are set by the selected vendor's contract. Onboarding begins within 2 weeks of signature, subject to the response deadline on the acceptance page.

Acceptance

To acknowledge receipt of this RFP and confirm intent to respond, complete the fields below and sign. This RFP is valid for 30 days from the date on the cover.

RESPONSE DEADLINE

EVALUATION TEAM LEAD