EMAIL MARKETING PROPOSAL

Email Marketing Proposal

A proposal from Northwind Studio outlining lifecycle email flows, ongoing campaign work, and the reporting cadence for your program.

Program Overview

This proposal outlines the email marketing program Northwind Studio will run for Acme Co. It covers lifecycle flow setup, ongoing campaign production, audience segmentation, and monthly reporting.

Objectives

• Launch welcome, abandoned cart, and post-purchase flows within the first sprint.
• Maintain a predictable ongoing campaign cadence that supports your marketing calendar.
• Build segmented audiences so each send reaches the right subscribers.
• Give you clear revenue attribution so program impact is easy to defend.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review call before the next begins.

What is included

• Program audit document and segmentation strategy
• 8 lifecycle flows built, tested, and launched in your ESP
• 4 segmented campaigns per month, end to end
• Monthly reporting with revenue attribution

Not included: ESP subscription cost, custom illustration work, list acquisition or paid list growth, and SMS program work. New scope can be added in writing at any time.

Investment

The program is a fixed monthly campaign retainer, plus a one-time audit and flow setup fee and quarterly optimization sprints. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH