Free Creative Brief Sample

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Consultants enjoy different levels of success. Some seem to make more money and attract a higher quality of clients than others. The level of success your business enjoys or achieves is subject to various factors. However, you can increase your likelihood of success by learning to get more from your freelance clients. You don’t have to be a rocket scientist to do that though. Use the creative brief sample to increase what you can get from each of your clients.

How does the creative brief sample benefit your clients? It’s important not only to ask but also to answer this question. The answer forces you to evaluate whether the sample is worth getting and using. The truth is your creativity needs such a sample. More importantly, your clients also need it. You may be surprised to learn the many ways such a document can boost your business by impressing the clients for whom you offer your amazing freelance design skills.

Creative Brief Template
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1. The creative brief sets the pace for everything that follows

The creative brief sample appears on the scene way before the actual process of designing whatever the client wants kicks off. For this reason, it sets the pace for everything the client and freelance designer are about to do. The creative brief sample establishes the foundations for everything the designer is about to start designing. More critically, it offers a base upon which the designer builds the entire project to the clients’ expectation.

2. The creative brief sample reduces time for completing any project

One benefit of the creative brief example is the effect it has on the time the freelance designer takes to complete any project. Remarkably, it reduces the amount of time taken for completing projects. Most clients would rather get their projects back in the shortest time possible. The brief gives you a tool for achieving such a goal. Your clients would be happier with you, which would then guarantee you more work going forward.

3. Set the foundations for accountability with the creative brief sample

Clients have no problem returning to their freelance designer all the time, especially when accountability is in full flow. Accountable designers are more likely to get more clients. Freelancers exist in a world where accountability is highly sought after. Clients value this quality in all their freelance designers. Freelancers go through different stages, which wouldn’t be possible without displaying the required level of accountability.

The creative brief example reminds you to stay on the task you’re currently handling. It dissuades you from being all over the place in terms of productivity and focus.

4. The creative brief example reduces time clients take to approve your designs

The creative brief example is also worth investing in for reducing the time your clients take to approve any project or design you submit to them. Imagine working in a world where clients give you the green light to proceed with the task at hand fast instead of taking what seems like forever! You would be more effective in such situations. The result of all that? You will have a ton of happy clients to work with, which would aid your freelancing massively.

Creative Brief Template Sample
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5. The creative brief encourages creativity

The creative brief sample is one of the designer’s most important tools. How? It boosts creativity. The tool is the sort any designer would love on those days when creativity seems to have taken a backseat. What is more, the brief gives the designer a higher likelihood of delivering quality work. The enhanced creativity makes it easier for the creatives to put on their creative caps and deliver stunning work to the clients’ pleasure.

Use it in conjunction with other proven ways of improving creativity that include:

  • Practicing more
  • Playing musical instruments
  • Playing chess
  • Exercising more

As you may have noted here, you need the creative brief example for wide-ranging reasons. Your clients need you on top of your game. The brief example makes you likely to be at your best whenever clients hire you to offer them freelance design services. Do not be afraid to spend as much as it takes preparing the creative brief sample. The actual preparation may be painful, but the benefits make the pain worth every penny!

Creative Brief Template Example
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6. Welcome honesty in your creative brief sample

The best freelancers know how to create the right environment for their businesses to flourish. Honesty is a crucial factor in creating a proper environment. Therefore, learn to be honest with your clients about every aspect of the project they delegate to you. Be genuine with the client. Let them know that you value honesty. Create expectations by being honest with them from the start. Honesty involves welcoming and encouraging feedback from the freelance clients.

7. Promise and deliver quality in your creative brief sample

The best consultants guarantee quality. A money-back guarantee approach offers several benefits to consultants and their freelance clients. The goal here is to convince them to try your product first. You can do that by offering them their money back if they find the product substandard. No sane freelancers would give the money back if they know that the quality of the product offered is not worth writing home about.

The money-back guarantee reassures clients that you deliver quality. Clients would then have no problem giving you everything that you want from the relationship.

8. Develop and operate by a plan of action in your creative brief sample

The creative brief sample PDF allows you to not only develop but also operate by a set plan of action. It’s not a good idea for freelancers to operate without any plan. That would only lead to haphazardness, which discourages clients from working closely with you. The brief should indicate how you intend to work through the clients’ aspirations. More importantly, it dictates the kind of plan the two of you should operate by for everybody’s benefit.

9. Build credibility and trust with the creative brief

Consultants work hard to become credible in the eyes of their clients. Come up with innovative solutions to all the problems your clients bring to your consultancy. Your insights and ideas should be equally innovative. First, you have to identify the right problem before attempting to solve it. The more you build credibility and trust with clients the more you increase your chances of getting everything that you need from the freelance clients.

Creative Brief Template PDF
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You can always build more credibility and trust with clients by:

  • Talking to them about results
  • Being innovative in problem-solving
  • Increasing research on their problems, needs, markets, and businesses
  • Putting more emphasis on freelancer-client relationships

10. The creative brief sample guarantees positive experience

Customer experience has grown increasingly important in the world of freelancing. Find ways of guaranteeing your clients the positive experience they need and deserve. It’s costlier to get and retain new clients. It’s cheaper to continue offering your existing clients the best services and products. The creative brief sample PDF is a highly effective tool at creating expectations where this issue is concerned.

Create positive experience upon which relationships with the customers will revolve. The stronger the relationship, the more you stand to gain from the clients. Therefore, delight your clients. Personalize your relationship with them. Provide guarantees and ask them for feedback. Don’t disappear on them either. Set the base for achieving all this and more from clients with the creative brief sample PDF.

Frequently Asked Questions
Questions about this template.

How do you write a creative brief?

Sign up with Bonsai at no cost and edit one of our pre-made templates for creative briefs. You can change the project details, objectives, competitive landscape, key messages, client benefits and attitudes.

What is an example of brief?

An example brief is a reference or outline with the main points of the strategy for a campaign. it describes the overall strategy and deliverables of a project.

What is creative brief in advertising?

The creative approach, strategy and deliverables for a marketing or advertising campaign are described in a document called a creative brief. By laying out the campaign's strategy in detail, it links the creative work that is being requested to the larger business objectives.