INFLUENCER MARKETING PROPOSAL

Influencer Marketing Proposal

A proposal from Northwind Studio outlining creator identification, outreach, campaign coordination, and reporting for your influencer marketing campaign.

Campaign Overview

This proposal outlines the influencer marketing campaign Northwind Studio will run for Acme Co. It covers creator identification and vetting, negotiation and contract coordination, publishing workflows, and the reporting cadence that keeps your team in the loop.

Objectives

• Reach your target audience through authentic creators who match your brand voice.
• Hit engagement benchmarks on each content piece with clear tracking against goals.
• Manage compliance and disclosure requirements across every creator deliverable.
• Deliver transparent reporting so your team can see performance in real time.

Scope of Work

The campaign runs across three phases. Each closes with a written deliverable and a review call before the next begins.

What is included

• Creator brief and campaign strategy document
• Creator vetting and outreach
• Contract coordination with each creator
• Content approval workflow between your team and creators
• Full campaign report at close

Not included: creator payments and talent fees (billed direct or passed through at cost), paid boost or amplification spend, content licensing beyond the campaign term, and exclusivity clauses (available as separate scope). New scope can be added in writing at any time.

Investment

The campaign is a fixed monthly management retainer, plus a one-time strategy and creator selection fee and a final campaign report. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the campaign start month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

CAMPAIGN START MONTH