MEDIA PLAN PROPOSAL

Media Plan Proposal

A media plan from Northwind Studio covering channels, allocations, flighting, and measurement.

Plan Overview

This media plan describes how Northwind Studio will invest paid media on behalf of Acme Co across the period ahead. It covers audience, channel mix, flighting, and measurement.

Objectives

• Hit the CPM, CPC, and ROAS targets on the priority channels each week.
• Shift budget dynamically based on early performance signals.
• Improve creative through weekly test cycles and rotate winners into the plan.
• Report performance and next actions in writing every week.

Channels and Flighting

The plan runs across three phases. Each closes with a review and reallocation before the next begins.

Included services

• Channel strategy and media plan
• Campaign setup, trafficking, and optimization
• Weekly progress notes and monthly reviews
• Final report with next-quarter recommendations

Not included in the fee: media spend (billed at cost to you), production of new creative beyond adaptations, and third-party tool subscriptions.

Fees

Management fee is fixed. Media spend is billed at cost against the plan you approve.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF DATE