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SOCIAL MEDIA MANAGEMENT PROPOSAL
A proposal from Northwind Studio covering day-to-day management of your social channels, content calendar, and community.
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
SOCIAL MEDIA MANAGEMENT PROPOSAL
A proposal from Northwind Studio covering day-to-day management of your social channels, content calendar, and community.
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
Northwind Studio
SOCIAL MEDIA MANAGEMENT PROPOSAL
This proposal describes how Northwind Studio will manage the day-to-day social presence for Acme Co. It covers channel management, publishing, community response, and monthly reporting.
CHANNELS
3 accounts
Managed daily by our team.
CADENCE
5 posts/wk
Across the priority channels.
RESPONSE
2 hours
Business-hour reply window.
Northwind Studio
SOCIAL MEDIA MANAGEMENT PROPOSAL
The engagement runs in three phases. Each closes with a written deliverable before the next begins.
PHASE 1 · ONBOARDING
Channel audit, brand voice guidelines, content pillars, and a 90-day rolling calendar shared with your team.
PHASE 2 · MANAGEMENT
Monthly creative production, scheduled publishing, community response within the agreed window, and light influencer coordination as needed.
PHASE 3 · REPORTING
Monthly performance reports, live dashboards, and quarterly reviews to iterate on the strategy.
Not included: paid media budgets, third-party tools, paid influencer or creator fees, and long-form video production. Media spend is billed at cost.
Northwind Studio
SOCIAL MEDIA MANAGEMENT PROPOSAL
A one-time onboarding fee plus a monthly management retainer. Line items below map to the phases above.
| Item | Rate | Qty | Amount |
|---|---|---|---|
| Onboarding and 90-day calendar (one-time) | $3,500 | 1 | $3,500 |
| Monthly retainer: management and community | $3,800 | 6 | $22,800 |
| Reporting and dashboards (one-time setup) | $1,200 | 1 | $1,200 |
| Total | $27,500 | ||
| Milestone | Share | Amount |
|---|---|---|
| On signature (setup) | Upfront | $4,700 |
| Monthly retainer | Monthly | $3,800 |
| Duration | 6 months | Renewable |
Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff date you provide on the acceptance page.
Northwind Studio
SOCIAL MEDIA MANAGEMENT PROPOSAL
To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.
PURCHASE ORDER NUMBER
PREFERRED KICKOFF DATE
CLIENT
Acme Co
AGENCY
Northwind Studio
The Social Media Management Proposal template is a five-page document for pitching ongoing channel management. It lays out the management overview with channel, cadence, and response-time stat cards, the objectives, a three-phase scope — onboarding and calendar, publishing and community, reporting and reviews — a retainer fee table with a computed total, and an acceptance page.
Set the posting cadence, list the channels you will own, and price the monthly retainer in Bonsai's editor. Merge fields fill in the client and date, and the acceptance page collects a PO number, start date, and both signatures so the engagement can start on schedule.
Everything below comes pre-configured. Turn sections on or off, edit the copy, or add your own — Bonsai remembers your choices for next time.
Can I edit every section? Yes — every heading, paragraph, stat, table row, and signature block is fully editable in Bonsai.
Can I add more pages? Yes — add, reorder, or duplicate pages once the template is open.
Do merge fields auto-fill? Yes — Sender, Receiver, and Date pull from your client contact and the current date automatically.
Does it include community management? Yes — phase two covers publishing and community, with a response-time stat card to set expectations for engagement handling.