ADVERTISING PROPOSAL

Advertising Marketing Agency Proposal

A proposal from Northwind Studio outlining the integrated advertising campaign, creative deliverables, and paid media investment.

Campaign Overview

This proposal outlines the integrated advertising campaign Northwind Studio will run for Acme Co. It covers full-funnel strategy, creative production across channels, paid media management, and the measurement infrastructure that ties brand and performance together.

Objectives

• Drive qualified leads at a target cost per acquisition each quarter.
• Launch cohesive creative across every paid channel with a single brand voice.
• Optimize channel mix quarterly based on performance and incrementality.
• Build measurement infrastructure that ties spend to pipeline and revenue.

Scope of Work

The campaign runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Media strategy, channel mix, and budget plan
• Creative production across static, motion, and copy
• Campaign management, trafficking, and QA across channels
• Live reporting dashboard tied to spend and pipeline
• Monthly optimization review with your team

Not included: paid media spend (billed separately by the platforms), third-party ad tech subscriptions, and photography or video shoots outside the agreed creative scope. New scope can be added in writing at any time.

Investment

The engagement is a fixed monthly agency retainer, plus a one-time strategy fee and quarterly optimization workshops. Line items below map to the phases in the scope of work. Paid media spend is billed separately by the platforms.

Payment Schedule

Invoices are due within 15 days. Campaign launch is scheduled within 4 weeks of signature, subject to the launch date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED CAMPAIGN LAUNCH DATE