SOCIAL MEDIA PROPOSAL

Social Media Proposal

A proposal from Northwind Studio covering channels, content, community management, and investment.

Program Overview

This proposal describes the social media program Northwind Studio will run for Acme Co. It covers channels, content calendar, community management, and reporting.

Objectives

• Grow followers and engagement measurably each month on priority channels.
• Publish a consistent content calendar aligned with your brand voice.
• Respond to comments and DMs same day within business hours.
• Report performance in writing every month with clear next actions.

Scope of Work

The program runs in three phases. Each closes with a written deliverable before the next begins.

What is included

• Strategy, voice, and 90-day content calendar
• Monthly creative production and publishing
• Community management and light influencer coordination
• Monthly reporting and a live dashboard

Not included: paid media budgets, third-party tools, paid influencer or creator fees, and video production beyond short-form. Media spend is billed at cost.

Investment

A one-time setup fee plus a monthly retainer for ongoing execution. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF DATE