MARKETING RESEARCH PROPOSAL

Marketing Research Proposal

A proposal from Northwind Studio outlining a brand health, customer segmentation, and positioning research engagement.

Engagement Overview

This proposal outlines the marketing research program Northwind Studio will run for Acme Co. It combines qualitative interviews and a quantitative survey across current customers, lapsed customers, and prospects, and closes with a segmentation model and a positioning readout your team can act on.

Objectives

• Establish a brand health baseline you can benchmark against annually.
• Build a customer segmentation model that guides messaging and targeting.
• Validate current positioning against how your audience actually describes the category.
• Identify competitive gaps and whitespace worth pursuing next.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Research design and discussion guide development
• Customer interviews and quantitative survey execution
• Segmentation model with profiled personas
• Competitive positioning map
• Strategy readout with written report and appendix

Not included: participant incentives (billed as a pass-through), custom panel purchase, follow-up longitudinal or tracking work, and positioning execution work such as messaging, naming, or campaign development. New scope can be added in writing at any time.

Investment

The engagement is a fixed-fee project priced by phase. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Timeline runs 8 to 10 weeks from kickoff, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH