LEAD GENERATION PROPOSAL

Lead Generation Proposal

A proposal from Northwind Studio outlining the outbound and inbound lead generation program, targets, and investment.

Program Overview

This proposal outlines the lead generation program Northwind Studio will run for Acme Co. It covers ICP-driven outbound, inbound conversion support, meeting qualification, and the weekly reporting that keeps your sales team in the loop.

Objectives

• Book qualified meetings to target every month with clear visibility.
• Improve warm inbound conversion with faster follow-up and better qualification.
• Deliver a clean handoff to your sales team with full context on every meeting.
• Keep reporting transparent so pipeline health is visible week to week.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• ICP definition and written outbound playbook
• List build against agreed ICP filters
• Multi-channel outbound sequences (email, LinkedIn, calls)
• Meeting qualification and calendar handoff
• Weekly reporting and a live meetings dashboard

Not included: paid ad spend, CRM and sales engagement tooling costs, list purchases beyond the included volume, and closing or account management once meetings are handed off. New scope can be added in writing at any time.

Investment

The program is a fixed monthly retainer, plus a one-time strategy and setup fee to kick off and quarterly optimization sprints. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the target start month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

TARGET START MONTH