SMM PROPOSAL

SMM Proposal

A proposal from Northwind Studio outlining the organic social media and community management program, timeline, and investment.

Program Overview

This proposal outlines the organic social media program Northwind Studio will run for Acme Co. It covers channel strategy, content production, and daily community management, along with the reporting cadence that keeps your team in the loop.

Objectives

• Grow qualified followers who match your ideal customer profile.
• Drive engagement on content that showcases the brand and its value.
• Build an active community that responds, shares, and comes back.
• Feed the pipeline with warm leads handed to sales or CRM.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Written channel strategy and rolling content calendar
• 20 monthly posts produced across the three primary channels
• Daily community management: comments, DMs, and mentions
• Monthly reporting with a live growth and engagement dashboard

Not included: paid boost budget, video shoots, influencer partnerships, and custom illustration. New scope can be added in writing at any time.

Investment

The program is a fixed monthly retainer, plus a one-time strategy fee to kick off and a quarterly workshop to keep the team aligned. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH