MARKETING CONSULTING PROPOSAL

Marketing Consulting Proposal

A proposal from Northwind Studio outlining a fractional CMO advisory engagement covering marketing assessment, go-to-market strategy, and ongoing decision support.

Engagement Overview

This proposal outlines the marketing consulting engagement Northwind Studio will run for Acme Co. It covers an honest assessment of your current marketing, a written go-to-market strategy, and ongoing advisory support for your leadership team as you scale.

Objectives

• Deliver an honest assessment of what is working and what is not in your current marketing.
• Produce a clear go-to-market strategy your team can execute against.
• Provide ongoing decision support so leadership is not making calls in a vacuum.
• Drive measurable pipeline growth against baseline metrics set at kickoff.

Scope of Work

The engagement runs across three phases. Each closes with a written deliverable and a review call before the next begins.

What is included

• Comprehensive marketing audit with written findings
• Go-to-market strategy document and 6-month operating plan
• Weekly leadership sync throughout the engagement
• Monthly office hours for your marketing team
• Quarterly board deck contribution on marketing performance

Not included: hands-on execution of campaigns, hiring or day-to-day management of your marketing team, paid media buying, and tooling or software costs. New scope can be added in writing at any time.

Investment

The engagement is a fixed monthly advisory retainer, plus one-time audit and strategy fees to kick off. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH