MARKETING PROPOSAL

Marketing Proposal

A proposal from Northwind Studio outlining the marketing strategy, channels, timeline, and investment.

Marketing Overview

This proposal outlines the marketing program Northwind Studio will run for Acme Co. It covers the audience, channels, message, creative, and measurement.

Objectives

• Grow qualified leads or revenue on defined KPIs each month.
• Sharpen positioning and messaging across your priority audience segments.
• Build a repeatable content pipeline your team can extend after the engagement.
• Report progress in writing every month with clear next actions.

Strategy and Channels

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Strategy, positioning, and messaging work
• Monthly creative production per channel
• Campaign management and reporting
• Monthly written performance report

Not included: paid media budgets, third-party tools, influencer or talent fees, and any work outside the scope above. Media spend is billed at cost.

Investment

A one-time strategy fee plus a monthly retainer for execution. Line items below map to the phases above.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF DATE