PPC PROPOSAL

PPC Proposal

A proposal from Northwind Studio outlining paid search campaign management across Google and Bing, with a focus on qualified conversions at a target CPA.

Program Overview

This proposal outlines the paid search program Northwind Studio will run for Acme Co. It covers keyword strategy, campaign structure across Google and Bing, and the ongoing optimization cadence that drives qualified conversions at your target CPA.

Objectives

• Deliver qualified conversions at your target CPA and hold it as spend scales.
• Iterate ad copy and creative weekly to lift CTR and quality score.
• Scale winning campaigns and pause underperformers on a defined cadence.
• Provide transparent reporting so your team sees where every dollar goes.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Account audit and rebuilt campaign structure
• Monthly ad creative refresh across active campaigns
• Weekly optimization: bids, budgets, negatives, and search terms
• Monthly performance report with recommendations

Not included: media spend (billed directly to Google and Bing on your card), landing page development, creative video production, and tag management setup beyond baseline conversion tracking. New scope can be added in writing at any time.

Investment

The program is a fixed monthly management fee, plus a one-time audit and setup fee to kick off and two quarterly deep-dives. Media spend is billed directly by Google and Bing.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the ad spend budget you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

MONTHLY AD SPEND BUDGET