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WEBSITE DEVELOPMENT PROPOSAL
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
WEBSITE DEVELOPMENT PROPOSAL
A proposal from Northwind Studio outlining a custom marketing site build with a fully editable CMS, from discovery through launch.
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
Northwind Studio
WEBSITE DEVELOPMENT PROPOSAL
This proposal outlines the website build Northwind Studio will deliver for Acme Co. It covers discovery and design, front-end build with a CMS your team can edit without a developer, and a launch plan that includes QA, training, and handoff.
PAGES
20
Unique templates and marketing pages in scope.
DESIGN ROUNDS
2
Rounds of revisions on key page designs.
DELIVERY
10 weeks
From kickoff to production launch.
Northwind Studio
WEBSITE DEVELOPMENT PROPOSAL
The project runs across three phases. Each closes with a written deliverable and a review before the next begins.
PHASE 1 · DISCOVERY + DESIGN
Stakeholder workshop, content audit, sitemap and wireframes, then visual design across key templates with two rounds of revisions on approved directions.
PHASE 2 · BUILD + INTEGRATIONS
Front-end build of approved designs, CMS setup with editable components, analytics and form integrations, and cross-browser and responsive QA on a staging environment.
PHASE 3 · LAUNCH + HANDOFF
Production deploy, DNS cutover, post-launch monitoring, and a live training session for your team with written documentation for editing content in the CMS.
Not included: hosting fees, domain registration, third-party plugin or SaaS licenses, and long-form content writing. New scope can be added in writing at any time.
Northwind Studio
WEBSITE DEVELOPMENT PROPOSAL
The project is a fixed fee billed across the three phases below. Line items map directly to the phases in the scope of work.
| Item | Rate | Qty | Amount |
|---|---|---|---|
| Discovery and design | $8,500 | 1 | $8,500 |
| Build and integrations | $18,500 | 1 | $18,500 |
| Launch and training | $3,500 | 1 | $3,500 |
| Total | $30,500 | ||
| Milestone | Share | Amount |
|---|---|---|
| On signature (discovery + design) | 30% | $9,150 |
| Design approval (build + integrations) | 40% | $12,200 |
| Launch (training + handoff) | 30% | $9,150 |
Invoices are due within 15 days. Delivery is 10 to 12 weeks from kickoff, subject to timely feedback and the target launch month you provide on the acceptance page.
Northwind Studio
WEBSITE DEVELOPMENT PROPOSAL
To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.
PURCHASE ORDER NUMBER
TARGET LAUNCH MONTH
CLIENT
Acme Co
PROVIDER
Northwind Studio
The Web Development Proposal template is a five-page document for putting your engagement on paper before it starts. It carries an overview with stat cards, objectives, a three-phase scope of work, an investment table with a computed total, and an acceptance page with inputs and signatures.
It is intentionally simple: rename what needs renaming in Bonsai, list your actual deliverables, and set the price. Merge fields handle the client details and date, and the last page collects a PO number, start date, and both signatures.
Everything below comes pre-configured. Turn sections on or off, edit the copy, or add your own — Bonsai remembers your choices for next time.
Can I edit every section? Yes — every heading, paragraph, stat, table row, and signature block is fully editable in Bonsai.
Can I add more pages? Yes — add, reorder, or duplicate pages once the template is open.
Do merge fields auto-fill? Yes — Sender, Receiver, and Date pull from your client contact and the current date automatically.