WORDPRESS WEBSITE PROPOSAL

WordPress Website Proposal

A proposal from Northwind Studio outlining the WordPress build engagement: theme customization, plugin setup, and launch.

PREPARED FOR

Acme Co

PREPARED BY

Northwind Studio

DATE

August 18, 2026

Northwind Studio

WORDPRESS WEBSITE PROPOSAL

Engagement Overview

This proposal outlines the WordPress website build Northwind Studio will deliver for Acme Co. It covers theme design and customization, essential plugin setup, content migration, and a launch-ready handoff with team training.

PAGES

Core pages designed and built in WordPress.

DESIGN ROUNDS

Rounds of revisions on the design direction.

DELIVERY

8 weeks

From kickoff to launch-ready handoff.

Objectives

Deliver a WordPress-native design that fits how your team actually works.
Make every page editable by non-developers via Gutenberg or a page builder.
Configure the essential plugins for SEO, forms, security, and caching.
Launch a fast, stable site with training so your team can run it independently.

Northwind Studio

WORDPRESS WEBSITE PROPOSAL

Scope of Work

The build runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

PHASE 1 · DISCOVERY AND DESIGN

Discovery + design

Discovery workshop with your team, sitemap and content plan, moodboard, and full design mockups for key page templates with two rounds of revisions.

PHASE 2 · DEVELOPMENT AND PLUGIN SETUP

Development + plugin setup

Theme customization in WordPress, page builds with Gutenberg-native blocks, plugin selection and configuration (SEO, forms, security, caching), and content migration from your existing site.

PHASE 3 · LAUNCH AND TRAINING

Launch + training

Cross-browser QA, DNS cutover, a launch checklist run end to end, and a recorded training session so your team can edit pages, publish posts, and manage forms confidently.

What is included

Discovery workshop and sitemap
Theme customization and page templates
Plugin setup: SEO, forms, security, and caching
Content migration from your existing site
Launch checklist and a recorded training session

Not included: hosting fees, premium plugin licenses, custom plugin development, and ongoing maintenance or support retainers. New scope can be added in writing at any time.

Northwind Studio

WORDPRESS WEBSITE PROPOSAL

Investment

The build is a fixed-fee engagement broken into three milestones that map to the phases in the scope of work.

Item	Rate	Qty	Amount
Discovery and design	$3,500	1	$3,500
Development and plugin setup	$8,500	1	$8,500
Launch and training	$1,500	1	$1,500
Total			$13,500

Payment Schedule

Milestone	Share	Amount
On signature (discovery + design)	30%	$4,050
Development midpoint	50%	$6,750
Launch and training	20%	$2,700

Invoices are due within 15 days. The full build runs 8 to 10 weeks from kickoff, subject to the launch date you provide on the acceptance page.

Northwind Studio

WORDPRESS WEBSITE PROPOSAL

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

Enter your PO number

TARGET LAUNCH DATE

e.g. November 15, 2026

I confirm I am authorized to approve this engagement.

CLIENT

Sign here

Acme Co

PROVIDER

Sign here

Northwind Studio

About this template

The Wordpress Website Proposal template is a five-page document for putting your engagement on paper before it starts. It carries an overview with stat cards, objectives, a three-phase scope of work, an investment table with a computed total, and an acceptance page with inputs and signatures.

It is intentionally simple: rename what needs renaming in Bonsai, list your actual deliverables, and set the price. Merge fields handle the client details and date, and the last page collects a PO number, start date, and both signatures.

Details

Format: Doc · 5 pages

Recipients: Client + Provider

Signature: Required

Merge fields: Sender, Receiver, Date