ECOMMERCE PROPOSAL

eCommerce Website Proposal

A proposal from Northwind Studio outlining a boutique ecommerce build on Shopify Plus (or similar) — brand-first storefront, high-conversion PDPs, and a launch-ready analytics stack.

Program Overview

This proposal outlines the boutique ecommerce build Northwind Studio will deliver for Acme Co. The focus is a differentiated, brand-first storefront that feels custom to your world, converts on the product detail page, and hands your team a checkout and analytics stack that is ready to grow.

Objectives

• Ship a distinct, on-brand storefront that does not look like a stock theme.
• Design high-conversion product detail pages tuned to your catalog and price point.
• Deliver a seamless, low-friction checkout across desktop and mobile.
• Instrument the site so day-one analytics answer the questions marketing will ask.

Scope of Work

The build runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Brand-aligned custom theme built on Shopify Plus (or comparable platform)
• Storefront design across homepage, collection, PDP, cart, and content pages
• Checkout customization within platform capabilities
• Analytics implementation: GA4, server-side tagging, and core ecommerce events
• Launch-day support and a recorded team training session

Not included: product photography and lifestyle imagery, content and copywriting, paid launch media, and any ongoing marketing retainer. New scope can be added in writing at any time.

Investment

The build is a fixed-fee project, invoiced across the three phases below. Line items map to the scope of work.

Payment Schedule

Invoices are due within 15 days. Total delivery is planned across 12 weeks from kickoff, subject to the launch month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED LAUNCH MONTH