SOCIAL MEDIA PROPOSAL

Social Media Proposal

A proposal from Northwind Studio outlining the organic social engagement across your priority channels, delivered as a working presentation.

Engagement Overview

This proposal outlines the organic social engagement Northwind Studio will run for Acme Co. It covers the content pillars that shape every post, the posting cadence that keeps your channels active, and the community model that turns followers into a conversation.

Objectives

• Show up with an on-brand voice that reads the same across every channel.
• Hold a consistent posting cadence your audience can rely on.
• Build an engaged community that actually replies, saves, and shares.
• Grow followers, reach, and engagement on measurable channel benchmarks.

Scope of Work

The engagement runs across three phases. Each closes with a working presentation and a review call before the next begins.

What is included

• Content strategy and pillar framework
• Monthly content calendar with approval workflow
• Monthly production of copy and graphics
• Community management on comments and DMs
• Bi-weekly reporting with a live channel dashboard

Not included: paid boost or ad spend, video shoots and on-site production, influencer partnerships and outreach, and giveaway prizes or fulfillment. New scope can be added in writing at any time.

Investment

The engagement is a fixed monthly retainer, plus a one-time strategy fee to kick off and a quarterly deep-dive to reset the plan. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH