SEM PROPOSAL

SEM Proposal

A proposal from Northwind Studio outlining an integrated search engine marketing program that combines SEO and paid search under a shared strategy, keyword universe, and reporting layer.

Program Overview

This proposal outlines the integrated search engine marketing program Northwind Studio will run for Acme Co. SEO and paid search are managed together against a shared keyword universe, with unified reporting that shows how organic and paid results combine to drive traffic and revenue.

Objectives

• Build a shared keyword universe that guides both organic and paid work.
• Grow combined visibility on priority terms across the full search results page.
• Run an efficient mix of paid and earned traffic that lowers blended acquisition cost.
• Deliver transparent unified reporting so every dollar and every ranking is accounted for.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Technical and keyword audit across organic and paid search
• Paid campaign structure, build, and launch
• Monthly optimization on both the organic and paid sides
• Unified reporting dashboard covering both channels
• Quarterly workshop with your team

Not included: paid media spend (billed directly by the ad platform), third-party tool subscriptions, custom development, and PPC creative video production. New scope can be added in writing at any time.

Investment

The program is a fixed monthly retainer, plus a one-time audit and strategy fee to kick off and a quarterly workshop. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH