LOGO DESIGN PROPOSAL

Logo Design Proposal

A proposal from Northwind Studio outlining a logo and basic brand mark design engagement, from discovery through final file handoff.

Engagement Overview

This proposal outlines the logo design engagement Northwind Studio will run for Acme Co. It covers brand discovery, three initial concepts, two rounds of refinement on the chosen mark, and a licensed handoff of final files with a short brand guide.

Objectives

• Deliver a distinct, on-brief mark that reflects your positioning.
• Provide a scalable file set that works across print, web, and social.
• Produce a minimal brand guide so the mark is applied consistently.
• Hand off licensed source files your team owns outright.

Scope of Work

The engagement runs across three phases. Each closes with a written deliverable and a review call before the next begins.

What is included

• Brand discovery worksheet and short strategy note
• Three distinct logo concepts presented in context
• Two rounds of revisions on the chosen mark
• Final file set: AI, SVG, PNG, and PDF with color and mono variants
• One-page brand guide with clear space, sizing, and color values

Not included: full brand identity system, packaging design, motion graphics, and custom typography design or font licensing. New scope can be added in writing at any time.

Investment

The engagement is a fixed-fee project billed in three milestones that map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the delivery date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED DELIVERY DATE