GRAPHIC DESIGN RFP

Graphic Design RFP

A request for proposals from Northwind Studio inviting graphic design agencies and freelancers to bid on a defined design engagement.

ISSUED BY

Northwind Studio

ISSUED TO

Acme Co

DATE

August 18, 2026

Northwind Studio

GRAPHIC DESIGN RFP

RFP Overview

Northwind Studio is issuing this RFP to identify a graphic design partner for a defined engagement. This document outlines the purpose of the request, the scope of work we expect the selected vendor to deliver, and the criteria we will use to evaluate responses.

RESPONSE DEADLINE

3 weeks

Proposals due three weeks from issue date.

VENDOR SELECTION

1 week later

Shortlist and final selection within one week of the deadline.

ENGAGEMENT START

6 weeks out

Selected vendor kicks off approximately six weeks from issue.

Objectives

Identify the right design partner for the scope described in this RFP.
Run a transparent evaluation with clearly published criteria.
Set a clear timeline from response deadline through vendor onboarding.
Right-size the budget so proposals match the value we expect to receive.

Northwind Studio

GRAPHIC DESIGN RFP

RFP Process

The RFP runs across three phases. Each phase has a defined deliverable and a checkpoint before we move to the next.

PHASE 1 · VENDOR SUBMISSIONS

Vendor submissions

Interested agencies and freelancers submit proposals in the required response format, including portfolio samples, team overview, proposed approach, timeline, and pricing.

PHASE 2 · EVALUATION AND SHORTLIST

Evaluation and shortlist

Our internal review committee scores each submission against the published criteria, invites shortlisted vendors to a working session, and requests any clarifications needed to finalize the decision.

PHASE 3 · SELECTION AND ONBOARDING

Selection and onboarding

We notify the selected vendor and unsuccessful respondents, finalize the statement of work, execute the agreement, and complete onboarding so the engagement can start on the target date.

What is included

Required qualifications: relevant portfolio, team credentials, and references
Project scope description covering brand, deliverables, and audience
Required deliverables: source files, final assets, and usage rights
Evaluation criteria and scoring approach used by the review committee
Response format specifying sections, page limits, and submission method

Not included: legal fees for contract review, vendor onboarding software licenses, printing costs vendors may bill separately, and any work started before the agreement is signed.

Northwind Studio

GRAPHIC DESIGN RFP

Budget Estimate

The figures below represent our internal budget estimate for the engagement and any add-ons we may commission. Vendors should submit their own pricing in their response; final terms will follow the selected vendor's proposal.

Item	Rate	Qty	Amount
Engagement budget estimate	$15,000	1	$15,000
Optional add-ons (per module)	$3,500	2	$7,000
Total			$22,000

Payment Terms

Item	Detail	Notes
Payment schedule	Per selected vendor	Follows the vendor's proposed terms
Invoicing	Per selected vendor	Cadence to be confirmed at contract
Currency	USD	Unless otherwise agreed

Final payment terms will be set by the selected vendor's proposal and captured in the signed statement of work. This RFP does not commit Northwind Studio to any spend prior to signature.

Northwind Studio

GRAPHIC DESIGN RFP

Acknowledgement

To confirm intent to respond, complete the fields below and sign. Acknowledging this RFP does not commit you to submit, but it helps us plan the evaluation window.

RESPONSE DEADLINE ACKNOWLEDGED

e.g. September 28, 2026

EVALUATION CRITERIA CONFIRMATION

e.g. Reviewed and understood

I confirm I have reviewed the response deadline and evaluation criteria.

VENDOR

Sign here

Acme Co

ISSUER

Sign here

Northwind Studio

About this template

The Graphic Design RFP template is a five-page document for putting your engagement on paper before it starts. It carries an overview with stat cards, objectives, a three-phase scope of work, an investment table with a computed total, and an acceptance page with inputs and signatures.

It is intentionally simple: rename what needs renaming in Bonsai, list your actual deliverables, and set the price. Merge fields handle the client details and date, and the last page collects a PO number, start date, and both signatures.

Details

Format: Doc · 5 pages

Recipients: Client + Provider

Signature: Required

Merge fields: Sender, Receiver, Date

Graphic Design RFP Template

Graphic Design RFP Template

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