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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Logo Design Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is a Logo Design Proposal?

A logo design proposal is a document that freelance graphic designers use to propose their logo design services to potential clients. This could be for a brand new logo for a startup or a professional redesign for an existing company. 

Logo design proposals are typically sent to a client after you have had an initial meeting or phone call to discuss their vision, budget, and project scope. 

Note: If you’re ready to start creating your logo design proposal, our free template will provide you with a world-class proposal in minutes.

Who Should Use a Logo Design Proposal

You should use a logo design proposal if: 

  • You’re a graphic designer or logo designer pitching logos to prospective clients
  • You offer logo design services on a freelance or contract basis
  • You’ve had an initial brand identity or logo design meeting with a client and are ready to move to the next step in the design process
  • You’re a digital marketer who offers brand identity design or graphic design as additional services

When to Use a Logo Design Proposal

Logo designers can use logo design proposals to serve a number of different purposes. You should use one if: 

  • A client asks for a formal proposal
  • You want to organize and record job and pricing details
  • You want to increase your chances of making a positive impression on a client by using a professional document
  • You want to ensure that you and a client are on the same page in terms of project scope, brand identity, and deliverables before you start a project
  • You’ve been asked to design a logo for a business, charity, or event

Using a logo design proposal is a great way to save time by communicating clearly and upfront about your services and outlining the client’s expectations. It gives both parties a chance to ask and answer questions, clarify information, and collaborate before a contract is signed. 

What to Include in a Logo Design Proposal

A successful logo design proposal is made up of multiple elements. When creating a logo design proposal template, be sure to include: 

Contact information

Every project proposal should have contact information for both you and the client you’re pitching a project to. Make sure you provide: 

  • Your business name, given name, and logo
  • Your work phone number
  • Your professional email address
  • A link to your website or professional portfolio

Don’t forget to include contact information for the client as well, such as their name, phone number, email,  and company address.

Project outline

Next, you need to describe the project, idea, or concept in detail. In your description, try to answer the following questions: 

  • What services is the potential client in need of? For example, is the logo part of a larger branding package, or are you only designing a logo?
  • How will you identify and develop the client’s brand?
  • What are the client’s specific needs in terms of the logo design?
  • What industry is the client in?
  • What are the client’s asks or requirements?
  • What is the client’s problem and how do you plan to solve it?

It helps to have at least one meeting or phone call with the client before creating your proposal. This will give you a chance to figure out which design elements are important to them, whether they’re interested in a hands-off or collaborative approach, as well as what they’re envisioning in a final logo. 

Use this information to inform your project description so that your proposal is as clear and complete as possible. 

Project timeline

Next comes the project timeline. Typically, logo design proposal timelines are broken into two steps: defining the project and creating the logo. 

Defining the project includes having a kick-off meeting with the client where you get an idea of what they’re looking for. This could include reviewing vision boards, taking a look at logos they find aesthetically pleasing, and getting a feel for their brand identity. This is an opportunity for both of you to pitch ideas and concepts and to figure out colors and style. 

This step typically takes 1-3 days after a contract is signed, depending on the availability and work hours of both you and the client. 

Creating the logo is where you take the design from concept to completion, which may include: 

  • Sending over preliminary sketches or color schemes
  • Providing multiple versions of a proposed logo to the client
  • Getting feedback and making revisions
  • Formatting the logo for the client’s needs and uses (such as business cards, signs, social media pages, website, etc.)
  • Providing the final logo and any other design assets to the client 

This step usually takes about 1-3 days after the project has been defined, but it varies based on the client’s needs and your workload. 

A reasonable timeline accounts for both communication and the actual work of designing a good logo. Be sure to consider both when developing your timeline so that you leave enough time to meet with the client and to create a high-quality logo design. 


One of the most important aspects of your logo design proposal template is the pricing section. This is where you outline details such as: 

  • Your hourly or per-project fees
  • The total cost of the project
  • Whether a deposit is required
  • Payment details, such as when and how to pay
  • A complete list of the services you will provide and their costs

Be clear about your pricing and make sure to include any and all costs the client can expect to incur. While the overall budget may change based on outside factors, like if the client asks for extra work, do your best to provide the client with an accurate, inclusive number. 

This will help them to determine whether your proposal fits within their budget, helping them to decide whether they’re ready to move forward with a formal contract. 


This section of your logo design proposal is where you convince the client that you’re the right designer for the job. Write a paragraph or two that summarizes: 

  • Your experience as a professional graphic designer
  • Whether you’ve worked with similar clients in the past
  • Why you’re a good fit for the client’s project or brand
  • What sets you apart from competitors (pricing, experience, graphic design philosophy or approach, etc.)

You can also include testimonials from past clients, examples of how your graphic design has helped other companies with brand marketing, and a link to your online portfolio. 

Remember to keep this section relatively brief. Focus on what makes you a great fit for this project and client. 

READ MORE: How to write a work proposal in 6 simple steps

How to Write a Logo Design Proposal

Before you write your logo design proposal, there are a few steps you need to take to ensure that you have enough information to provide an accurate and detailed proposal. 

Step 1: Talk to the client

Before you actually submit a proposal, you need to talk to the client about what they want. While this may seem obvious, most clients don’t realize how much work goes into creating a custom logo. Get a feel for why they want a logo in the first place so that you have a better idea of what they’re looking for. 

For example, do they want a logo because they don’t have one, do they need an old one redesigned, or are they looking to rebrand their business because of a PR nightmare? 

Once you understand what their motivation is, it will be easier for you to create a proposal that demonstrates how you can solve their problem. 

This is also an opportunity for you to get a feel for their budget and determine whether you want to take them on. If their budget is way below your minimum pricing, they may be a better fit for a less experienced designer. 

Step 2: List out your services and their costs

Some logo design projects are straightforward while others are more time-consuming. Before you create your proposal, review all of the ideas and asks a client mentioned during your initial call, and consider what it would take to get them done. 

Try to filter out which services a client actually needs, like graphic design services for a logo, versus the ones that they mentioned in passing, like redesigning a retail sign or making a profile picture for an online social media page. You can still list these costs, but you may want to save them for a different proposal or add them in a separate pricing table as potential add-ons to the base service you have been asked to provide. 

Include costs for meetings, phone calls, and research as well, which can either be added as separate costs or rolled into your hourly or per-project rate. 

Step 3: Research the client’s company

If you don’t know much about the client’s company or business already, spend some time researching them before you create a proposal. Make sure to review their current logos, branding, and website. Pay attention to who their typical clients are and who their marketing campaigns target. 

Make sure that you know their industry and product or service as well as who their customers are. For example, are they B2B, B2C, or both? 

The more you know about the company, the easier it will be to not only create a winning proposal but design a fitting logo. 

Creating a Logo Design Proposal Template is Simple with Bonsai

Customizing a professional logo design proposal template is easy with Bonsai. Using our template, you can create proposals that save you time by: 

  • Facilitating digital signing
  • Including pricing information and payment details
  • Customizing the appearance to match your branding
  • Using an organized structure with a clean layout

From start to finish, Bonsai has your back. Customize your proposals, send them to clients digitally, and win more projects. Sign-up to start creating your logo design proposal template today. 

Logo Design Proposal FAQs

What’s the difference between a quote and a proposal?

Depending on your process, estimates, proposals, and quotes may all serve a different purpose. Some graphic designers use estimates to provide clients with a quick ballpark number, a proposal to define the cost of a list of potential services, and a quote to lock in a price. 

For example, you can use a proposal to pitch both agreed-upon services and additional upsells a client may have mentioned or need. Once the client reviews the proposal and gets back to you regarding the services they’re interested in, you can send along a formal quote with the actual total. 

READ MORE: Proposal vs quote explained: 5 must-know facts

How much should I charge for logo design?

How much you charge to design a logo depends on a variety of factors such as your experience level, what the client needs, and how much additional work you will need to do, such as research and revisions. 

You can either charge an hourly rate or a per-project rate depending on your pricing structure and preferences. Just make sure you have a price in mind before you make your proposal template. 

READ MORE: How to decide what to charge for a logo design

Does a logo design proposal need to be signed?

No, unlike a quote or contract, a logo design proposal doesn’t need to be signed by either the contractor or the client. Instead, it can either be accepted or declined by the client after they have reviewed it. If it’s accepted, you can move forward with either a formal quote or a contract, depending on whether the proposal was accepted as-is or not. 

When you send proposals to a client, think of it more as a project pitch. Proposals aren’t typically binding and neither party will be responsible for adhering to any terms until a formal contract has been signed.

Related Documents

  • Proposals: Not sure what kind of proposal you need? Take a look at our collection of professional proposals to find the best fit. 
  • Logo Design Contract: Once a client approves your proposal, use this template to outline the terms of your agreement. 
  • Logo Design Invoice: After you’ve designed a logo, use this template to bill your client and get paid.

Frequently Asked Questions

Questions about this template.

How do you write a graphic design proposal?

Writing a cover letter is the first step is signing up with Bonsai and editing our graphic design proposal. Then write the executive summary, data about your team and processes, graphics from your portfolio, and costs.

What should a brand proposal include?

A branding proposal should explain to your clients how you can assist them in developing a distinctive brand that will stand out and build closer relationship with their target audiences or potential customers.

How can I write proposal?

Sign up with Bonsai and edit one of our pre-made templates. Highlight your background and discuss the budget you'd need to complete the service. Bonsai's templates are easy to customize and send proposals for new gigs. Sign up and get access to our library of templates--including logo design-- at no cost.