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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free InDesign Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is an InDesign Proposal?

An InDesign business proposal is a document that you can use to propose new Adobe InDesign projects to prospective clients. InDesign projects typically include print and digital: 

  • Flyers
  • Brochures
  • Newsletters
  • Posters
  • Business cards
  • Magazines
  • Books 
  • Postcards

An InDesign proposal template is also called an InDesign business proposal template or InDesign project proposal. 

What to Include in an InDesign Business Proposal 

Your InDesign project proposal template is what you use to convince a client or company to work with you over a competitor. It needs to be persuasive, informative, and demonstrate why you’re the best freelancer for the job. 

A winning proposal template should include the following elements: 

1. A cover page

When creating a proposal template, the first thing you need is a cover page. This will help to identify your proposal and make a professional first impression. You don’t need to include a lot of information on it, just make sure to have: 

  • A title (for example, Monthly Newsletter Project Proposal
  • The name of the business and individual you’re sending the proposal to
  • Your name and business name
  • The date you send the proposal

2. Client and contractor information

You’ll need to have your client’s business name and contact information, as well as the names of any decision-makers you’re sending the proposal to. You should also include your business information, such as your name and logo, email address, and phone number. 

Make sure that the client — or anyone else who reads your Adobe InDesign proposal — can easily reach out with questions or to let you know they’re ready to move forward. 

3. An “About Us” section

A brief but well-written About Us section is a great addition to any business proposal. It gives you an opportunity to tell a client or company who you are and what makes you a fit. Highlight any specific skills and past projects that may pique a potential client’s interest. 

For example, consider whether you have: 

  • Worked in a similar industry before
  • Completed similar projects for a client’s competitor or a well-known brand
  •  Any business-related similarities, like you’re both full-time freelancers or have the same company values

Customize your About Us section for each client and project so that you boost your chances of leaving them feeling impressed and like you have a professional connection. 

4. A project description

In this section of your InDesign business proposal, you need to define the project. You need to address: 

  • What the problem is
  • How you will solve it
  • The skills and services you will provide
  • Details about the process

Here’s an example of a project description in a business proposal template: 

[Client or company name] wants print and digital flyers designed to help promote their charity fundraising event for stray animals. These flyers will be posted on social media, handed out to the public, and posted in pet supply stores. The event is open to anyone, but the target audience is adult animal lovers and pet owners. 

The purpose of this project is to create an engaging and stylish design using trending design elements, a branded color scheme, easy-to-read fonts, and images to grab attention and quickly and easily communicate information about the event. 

[Freelancer] will create 2 social media flyer drafts and 2 print flyer drafts in InDesign for the client to choose from. Once selected, the chosen design will be edited and updated to include any requested adjustments and a final version will be sent to the client by [date].

5. A timeline

Just like you, clients have deadlines to meet. That’s why including a timeline in your proposal template is so important. 

Review your schedule and priorities to come up with a feasible timeline. If you happen to know what the client expects the turnaround to be, do your best to meet it, within reason. 

For small, one-off projects, do your best to provide a specific date as your deadline. For large or ongoing projects, break up your deadlines into pieces. For example, monthly newsletters will be drafted by the 15th of each month. 

6. Work samples and testimonials

Work samples show clients what you can do and how skilled you are. Curate the collection of samples you feature in each business proposal template to showcase your most impressive and relevant past projects. If you have a professional portfolio or website, feel free to use it here. 

When possible, include testimonials from happy clients to demonstrate that the project was a success. Not only will this show clients that you have what it takes to produce high-quality work, but it will also highlight your ability to maintain positive relationships with your clients. 

Just make sure to customize the samples that you feature in your proposal template. For example, if the client’s company wants a travel brochure, showcase travel brochures you’ve made in the past. 

7. Pricing Details

Pricing details are essential in InDesign business proposals. For many clients, this information will be a major factor in whether or not they choose to work with you. This section should be relatively detailed and should include the same information that you would put in a quote, such as: 

  • An hourly or per-project rate
  • Additional fees or discounts
  • The cost of materials or supplies (like printing costs)
  • A breakdown of each service and its cost
  • An expiry date
  • A total cost or estimated price range for the finished project

You can also include payment information in this section, such as whether you require deposits, which payment methods you accept, and what your billing cycle is.   

8. Next steps

At the end of your proposal template, you need to let your client know what the next steps are. As in, are you going to reach out next week to follow up, or do you plan to wait until you hear from them? 

Whether you meet in person, schedule a call, or send an email, be clear about what the next steps are and who is responsible for getting in touch. 

To encourage your client to respond sooner, add incentives to your proposals. For example, offer a discounted rate if they accept your proposal by a certain date or highlight a quick turnaround for projects confirmed within 3 business days. 

Who Should Use an InDesign Business Proposal 

Anyone who uses InDesign to create digital or print content for clients can use an InDesign business proposal template. For example, you may want to use one if you’re: 

  • A graphic designer
  • A marketer
  • A publisher
  • An artist

You may also want to use an business proposal template if you’re a product manager, user experience designer, or web designer. 

When to Use InDesign Proposals

Since InDesign project proposal templates play a major role in whether or not you win a job, it’s important to send them at the right times. A business proposal template should always be sent before a job takes place, but after you’ve had a chance to talk to the client about what they’re looking for. 

Use an InDesign business proposal template when: 

  • You’re planning to pitch an InDesign project to a new client
  • You’re trying to sign a corporate client
  • You know a client is getting quotes from other freelancers as well

You can also use a business proposal template if a client has specifically requested you use Adobe InDesign for a project. 

How to Write an InDesign Business Proposal 

How you write your InDesign proposal templates heavily influences whether they’re accepted or rejected by a client. When putting yours together, keep these tips in mind: 

1. Get the details ahead of time

Either meet with the client in person, over video, or through a phone call to gather as many project details as possible. Find out exactly what they want, why they want it, and whether their expectations are reasonable. 

The more information you have before drafting your proposal template, the easier it will be for you to tailor your proposal and come up with an accurate budget. 

2. Research your competition

If you know of any other contractors or companies the client has reached out to, learn as much as you can about them. This will help you to determine what sets you apart. For example, do you offer more affordable pricing or are you more experienced in the client’s industry? 

Take a look at what makes you stand out and how you can meet the client’s needs better than the competition. 

3. Use a professional proposal template

Using proposal templates will help you to save time compared to drafting a custom document for every new client. While each proposal template will need to be customized and updated for every new pitch, you won’t have to make one front scratch. 

Either design your own proposal template using a word processor like Google Docs or use a free template from Bonsai. 

4. Focus on design

Since you’re likely proposing a design-heavy project, it’s important for your Adobe InDesign project templates to be visually appealing. Make sure to: 

  • Use a clean, easy-to-read font
  • Be aware of whitespace
  • Use appropriate graphics sparingly
  • Create a print-ready design with letter-sized pages

5. Edit your proposal template

Before sending your design proposal template to a client, edit it to ensure that your clients receive a correct and clean proposal. Use these editing tips to avoid typos and grammatical errors: 

  • Have a friend, colleague, or professional writer or editor review your proposal template
  • Read your content out loud to yourself to catch strange phrasing or awkward wording
  • Don’t rely on your word processors editor to catch everything
  • Triple-check important information, like the client’s business name, and ensure it’s capitalized and spelled properly

Creating an InDesign Proposal is Simple with Bonsai 

Using a design proposal template is a great way to give your business a professional edge, save time, and win more clients. With Bonsai, you can create custom proposal templates, send them to clients, and manage your projects. 

All you have to do is create a free account, choose a proposal template, and add your content. 

InDesign Proposal FAQs

What questions should I ask a client before I make an InDesign project proposal?

Before you start drafting your InDesign business proposals, you should ask your client questions like: 

  • What is your budget?
  • When would you like this project completed by?
  • What is the goal of this project?
  • Who will be in charge of this project?

The more you know about a client and their project, the easier it will be for you to tailor your proposal template to their needs. 

What format should I send a business proposal in?

It’s best to send your business proposal through email in a standard format, like a PDF. That way, all of your design elements and formatting are maintained. 

If you meet with the client to go over the proposal template, bring along a printed copy for each person who will attend the meeting so you can review it together. 

What is the importance of an InDesign project proposal template?

Your project proposal template serves many purposes. 

First, it lays out project requirements and details upfront, ensuring that you and your client are on the same page. If there are any issues in the proposal, you’ll find out before the project starts, potentially saving you a lot of trouble in the future. 

Second, a project proposal template helps you to sign bigger, better projects. Not only does it come off as more professional than a basic emailed quote, but it also demonstrates why you’re the perfect fit for a client’s project. This also gives you an opportunity to stand out when compared to the competition. 

Third, project proposals help to keep important project and client information organized. For example, you can use your InDesign proposal templates to inform your contract and future invoices. If the client tries to expand the project scope, you can refer back to your proposal template to remind them of the agreed-upon services and budget. 

Related Documents

Contract Template: Use this template to draft a contract outlining your responsibilities and obligations to and from a future client. 

Invoice Template: Use this template to create custom invoices for clients to help you get paid on time and in full. 

Quote Template: Use these templates to draft detailed quotes for potential clients. 

Graphic Design Proposal Template: Use a graphic design template to pitch general graphic design projects to prospective clients.

Frequently Asked Questions

Questions about this template.

How do you create a proposal in InDesign?

Your InDesign proposal template is totally editable. The Selection Tool is used to select and move design elements. Add more images to your InDesign template, make new text boxes using the Type Tool, add, delete, copy, and move pages, and save and export your work are all other things you may do.

Does Adobe have proposal templates?

Adobe has proposal templates but Bonsai's is easier to customize. Just sign up, and edit one our pre-made templates. Personalize your design with text, logos, branding, and other elements. Picking a template, tweaking it, and distributing it are both simple processes.

Are there InDesign templates?

A wide range of templates from Adobe Stock are included with InDesign, including ones for letterheads, envelopes, business cards, tablets, and smartphones.