Free Graphic Design Proposal (RFP)

Fully editable with custom branding and templated offering.

Free Graphic Design Proposal (RFP)

Fully editable with custom branding and templated offering.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Graphic Design Proposal (RFP)

Fully editable with custom branding and templated offering.

Free Graphic Design Proposal (RFP)

Fully editable with custom branding and templated offering.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

Freelance graphic designers are passionate about their craft. They love creating new graphics from scratch. This group of freelancers enjoys coming up with designs that leave their clients amazed. Equally, they also take great pleasure in making money. In fact, most freelance graphic designers have financial goals, which they pursue each year or on a monthly basis. Because of all this, the freelancers have to find ways of keeping track of their finances. The graphic design RFP can be a useful tool for motivating freelance graphic designers to grow their income each year.

It is upon freelance designers to make themselves as marketable as possible. For this to happen, they have to find ways of impressing clients. The goal is to make yourself the best choice for clients who need the services that freelance designers offer.

Fortunately, you can achieve this without much difficulty. As you will discover, most clients already know the kind of freelancers they need. Therefore, you have to make sure that your name is on top of their lips. Make it impossible for all clients to ignore you. Use the graphic design proposal template to do this.

How will the design RFP make you the first freelancer clients choose for their design projects? How does this happen?

Graphic Design RFP
Image source:

1. Stay away from stagnation when replying to a graphic design RFP

Stagnation is a skill killer. Freelance graphic designers cannot afford to stagnate in their chosen careers or professions and should constantly be accepting graphic design RFPs to find new opportunities. Otherwise, if this trend continues, then it would only be a matter of time before the finances follow a similar pattern. Why does inertia occur? Primarily, this happens for a couple of reasons. First, many freelancers stop marketing as consistently as they should. Two, the designers believe that they are capable of handling all the projects, thus see no need of hiring new staff to help them.

Remember, freelance work is a business. That is how you should approach it. Let everybody who interacts with you know and understand that you are in business. Train everyone to treat your business as seriously as you do. For this to happen, however, you would have to formulate a strategic plan. The plan should include marketing. It should also tackle the issue of hiring other freelancers to help you. Typically, you can seek help on a project-by-project basis or get people to work with you permanently.

The latter works if your business has grown significantly to a point where it can support hiring new staff. Alternatively, you would have to seek fresh capital to pay the hired help. Otherwise, they may have to flee and seek better opportunities elsewhere if you delay with their salaries. In some situations, you would be perfectly in order to outsource some of the work to fellow freelancers and pay them when clients pay you. By doing this, you would be quickly on your way to adding or growing your yearly income. Consider building your own freelance team too.

Graphic Design RFP Example
Image source:

2. Calculate your income before replying to a graphic design RFP

The graphic design RFP can be effective at helping you to calculate your income. How much should you earn from your freelance graphic design services and skills? In the United States, you can make over $50,000 as your annual income. Is this amount enough to meet your needs? Should you settle for it or seek ways of growing that income? Nobody else can answer this question for you. Nonetheless, it is worth noting that several factors affect your annual earnings. These factors include the following:

  • Niche
  • Experience
  • What you charge
  • Marketing ability
  • Level of expertise

For all this to happen, you will need to find new clients. Upon finding them, you would have to put in a proper shift of between 8-10 hours daily to come up with the types of graphic designs your clients need. Divide the hours between actually working on the designs and marketing. Failure to do both could lead to serious problems down the line. Remember that in freelancing, marketing is everything. Any freelancer who ignores the marketing aspect will soon have no consultancy to go back to or run.

In conclusion, the graphic design RFP is a powerful and highly effective asset in the hands of a freelancer. With it, the freelance designer can keep growing his annual earnings. What is more, the document helps the freelancer to stay focused on the most important aspects of the business. A focused mind can make find ways of making more money easily. Use graphic design RFP to go out of your way and ensure that you remain fresh, highly motivated, and inspired in running your freelancing empire.

Graphic Design RFP Sample
Image source:

3. Provide as many details as clients need when replying to a graphic design RFP

Typically, the RFP is not a lengthy piece of document. Most freelance designers and clients prefer limiting it to a page or two. However, that space is all you need to equip clients with all the details they need. Here, the most important issue is your ability to do the job. Therefore, fill the document with a link to your portfolio site where they will gauge your ability themselves. On top of that, do not forget to talk about the problem that clients need you to solve through this project. Other similar graphic design contract details that must appear on this document include:

  • Pricing
  • Turnaround time
  • Terms of payment

4. Provide samples/portfolios when replying to a graphic design RFP

Secondly, the design RFP must include samples and/or portfolios. In fact, you should never wait for clients to ask you for samples, not unless you have never handled similar projects to the ones they want to be done. Even if that is the case, you should invest in a website that contains your portfolio. Such a website is crucial for freelance designers who lack the necessary job experience that clients are looking for. Read this article if you are wondering if a portfolio is mandatory for a freelancer.

5. Ensure excellent communication when answering a graphic design RFP

Third, you have to be an excellent communicator. Now, be careful not to overdo anything. Instead, ensure that you relay messages to clients on a timely basis. Avoid a situation where clients are not aware of the project’s status. Do not leave your customers in the wilderness. Provide them with regular updates. Ask questions where necessary too. Ask for clarifications for problems that arise while the project is ongoing. Good communication is all about effective customer service and wonderful client experience.

Graphic Design RFP PDF
Image source:

6. Properly reply to a graphic design RFP enhances your personality

Your personality can be an asset or a liability when you start looking for new clients for your freelance design business. Most of your clients will give you work if they feel that your personality matches or is compatible with theirs. Otherwise, they would move to a different consultant. For this reason, you should not hesitate to use the design RFP to let clients in on your personality. Charm them by being yourself. Impress them. Wow them until they are fully convinced that you are the best option for the project they have in mind.

Freelance clients are likely to warm up to you if you display the following traits:

  • Purpose-driven
  • Hands-on
  • Long-term outlook
  • Self-disciple
  • Confidence
  • Detail-oriented
  • Efficient communicator
  • Tenacity
  • Deadline-driven

As shown above, design RFP is an excellent tool for wowing your prospective clients. It also works well with all your existing customers. Use it to show your clients that you are interested in the services they offer. More importantly, display your competency as a freelance designer on the document. As you do this, your freelancing business will grow as more clients spread the news everywhere. Additionally, your reputation will also receive a major boost, which then means more projects – and money – for you.

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