WEB DESIGN PROPOSAL
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
WEB DESIGN PROPOSAL
A proposal from Northwind Studio outlining the design, build, and launch of a new website tailored to your business.
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
Northwind Studio
WEB DESIGN PROPOSAL
This proposal outlines the website Northwind Studio will design, build, and launch for Acme Co. It covers the discovery and design phase, the build on your chosen CMS, and the launch and training that hands the site off cleanly to your team.
PAGES
8
Unique page templates designed and built.
DESIGN ROUNDS
2
Rounds of revisions on visual design.
DELIVERY
6 weeks
From kickoff to launch, subject to feedback timing.
Northwind Studio
WEB DESIGN PROPOSAL
The project runs across three phases. Each closes with a written deliverable and a review call before the next begins.
PHASE 1 · DISCOVERY AND DESIGN
Kickoff workshop to align on goals and audience, sitemap and wireframes for the agreed page set, and visual design mockups delivered with up to two rounds of revisions.
PHASE 2 · BUILD
Development on your chosen CMS with responsive layouts, accessible components, and content structures ready for your team to manage after launch.
PHASE 3 · LAUNCH AND TRAINING
Pre-launch QA across browsers and devices, DNS cutover and go-live support, and a training call plus written documentation so your team can update the site independently.
Not included: hosting fees, domain purchase, third-party plugin or template licenses, and content writing. New scope can be added in writing at any time.
Northwind Studio
WEB DESIGN PROPOSAL
The project is a fixed-fee engagement paid across the three phases. Line items below map to the phases in the scope of work.
| Item | Rate | Qty | Amount |
|---|---|---|---|
| Discovery and design | $3,500 | 1 | $3,500 |
| Build | $6,500 | 1 | $6,500 |
| Launch and training | $1,000 | 1 | $1,000 |
| Total | $11,000 | ||
| Milestone | Share | Amount |
|---|---|---|
| On signature (discovery and design) | 30% | $3,300 |
| Design approval (build) | 40% | $4,400 |
| Launch (training and handoff) | 30% | $3,300 |
Invoices are due within 15 days. Timeline is typically 6 to 8 weeks from kickoff to launch, subject to the target launch date you provide on the acceptance page and the timeliness of feedback.
Northwind Studio
WEB DESIGN PROPOSAL
To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.
PURCHASE ORDER NUMBER
TARGET LAUNCH DATE
CLIENT
Acme Co
PROVIDER
Northwind Studio
The Freelance Web Design Proposal template is a five-page document for putting your engagement on paper before it starts. It carries an overview with stat cards, objectives, a three-phase scope of work, an investment table with a computed total, and an acceptance page with inputs and signatures.
It is intentionally simple: rename what needs renaming in Bonsai, list your actual deliverables, and set the price. Merge fields handle the client details and date, and the last page collects a PO number, start date, and both signatures.
Everything below comes pre-configured. Turn sections on or off, edit the copy, or add your own — Bonsai remembers your choices for next time.
Can I edit every section? Yes — every heading, paragraph, stat, table row, and signature block is fully editable in Bonsai.
Can I add more pages? Yes — add, reorder, or duplicate pages once the template is open.
Do merge fields auto-fill? Yes — Sender, Receiver, and Date pull from your client contact and the current date automatically.