As a web design freelancer, your proposal must stand out if you’re to win contracts. Your proposal is often your first response to a web design brief from a potential client. It’s through the proposal that you get to outline how well you understand the client’s problem, how you intend to solve the problem, and any projects you’ve completed that are similar to theirs. Every freelancer who’s keen on winning more contracts must craft a stellar proposal that vividly highlights their relevant skills and experience.
So, what makes a good freelance web design proposal sample?
If you’re working in the freelancing world, you need this question answered, and answered comprehensively for that matter. Luckily, there are already many proposal samples and templates online, meaning you won’t get stuck after all. You can always get a freelance web design proposal sample online to get you started.
To cut to the chase, let’s have a look at some of the components that your proposal should have.
When it comes to freelance web design, the first impression matters to your potential clients. While an introduction is the simplest part of a web design proposal, it’s what determines whether a client will be interested in going through the remaining parts of the proposal.
A good introduction comprises the company’s name and logo, contact information, a brief description of the services offered, and the relevant skills. Any freelance web design proposal sample should contain this part. To capture your customers’ attention, you can start the introduction with a nice-looking cover image.
After the introduction, we move to the problem statement. At this point, you must demonstrate that your freelance web design services are relevant to the needs of your potential customers. You can dedicate a whole page explaining in detail the types of web solutions your company offers. Start by describing your typical client and the problems they face. This should be based on the issues you’ve handled in the past and take at most two paragraphs.
If your potential client brings up an issue that’s not mentioned in your template, don’t hesitate to add it. After all, this section should be customized to a client’s needs.
As a freelance web designer, it’s not enough to mention the issues your company has addressed in the past. A client would want to know how you’re going to solve his problem. And this means you have to highlight the goals of your web design project focusing on the solutions.
Each of the listed goals should come with a brief explanation of how you intend to accomplish it. Ensure the goals are addressing the problems highlighted in the previous section to avoid anything that’s not relevant. A good freelance web design proposal sample should have well-defined goals that the client can easily breakdown. Any freelance web designer should make this simpler for their clients.
This section is very important. You need to show your client how much time it will take you to complete each portion of the work. They also need to plan from their end depending on how soon they need the work done. As a freelance web designer, ensure you’re sure about the timescales you give to the client.
As much as they would like to get the job done within the shortest time possible, they won’t take it kindly if you don’t finish on time. Therefore, give a timescale that’s achievable without so much pressure. You can use the timescales of the projects you have done in the past to be on the safe side.
A good freelance web design proposal sample doesn’t end without mentioning something about pricing. As a freelancer, you won’t close the chapter without telling your client how much your services cost. Break down the project into stages and write down the cost per stage. Make it simpler for your client so that he can easily tell how much it will cost them to get the work done. You can include some extras that your client can purchase in addition to the standard package.
With a well-designed freelance web design proposal, your life as a freelance web designer should be smooth.