EXECUTIVE COACHING PROPOSAL

Executive Coaching Proposal

A proposal from Northwind Studio outlining a six-month, assessment-based coaching engagement for a senior leader sponsored by Acme Co.

PREPARED FOR

Acme Co

PREPARED BY

Northwind Studio

DATE

August 18, 2026

Northwind Studio

EXECUTIVE COACHING PROPOSAL

Engagement Overview

This proposal outlines the executive coaching engagement Northwind Studio will run for a senior leader at Acme Co. The methodology is assessment-based: we begin with a 360 review and sponsor alignment, translate the findings into a focused development plan, and work the plan through bi-weekly coaching sessions with mid-point and closing reviews.

SESSIONS

Sixty-minute one-on-one coaching sessions.

CADENCE

Bi-weekly

Steady rhythm with async support between.

DURATION

6 months

Assessment through closing review.

Objectives

Surface clear 360 assessment insights the coachee and sponsor both trust.
Translate the insights into a focused development plan with measurable goals.
Drive sustained behavior change that outlasts the engagement.
Track the business impact of the leader's growth on their team and results.

Northwind Studio

EXECUTIVE COACHING PROPOSAL

Scope of Work

The engagement runs across three phases. Each closes with a written deliverable and a review conversation before the next begins.

PHASE 1 · ASSESSMENT AND GOAL-SETTING

Assessment and goal-setting

Sponsor kickoff, 360 stakeholder interviews and assessment, debrief with the coachee, and a written development plan with three to five focused goals aligned to the business.

PHASE 2 · ONGOING COACHING SESSIONS

Ongoing coaching sessions

Bi-weekly sixty-minute sessions working the development plan, with async support between sessions and periodic check-ins with the HR sponsor to keep the engagement aligned.

PHASE 3 · MID-POINT AND END-OF-ENGAGEMENT REVIEWS

Mid-point and end-of-engagement reviews

A mid-point review with the coachee and sponsor to recalibrate goals, followed by an end-of-engagement review and a written closing report summarizing progress, behavior change, and business impact.

What is included

360 assessment with stakeholder interviews and written debrief
Twelve sixty-minute one-on-one coaching sessions
Check-ins with the HR sponsor at kickoff, mid-point, and close
Written closing report at end of engagement
Async support between sessions by email or messaging

Not included: therapy or clinical services, coaching for additional stakeholders or team members, off-site retreats and travel, and any assessment tools beyond the one 360 included. New scope can be added in writing at any time.

Northwind Studio

EXECUTIVE COACHING PROPOSAL

Investment

Fees are broken into a one-time assessment and goal-setting fee, a per-session coaching rate for the twelve sessions, and a one-time closing review. Line items below map to the phases in the scope of work.

Item	Rate	Qty	Amount
Assessment and goal-setting (one-time)	$3,500	1	$3,500
Coaching sessions (per session)	$750	12	$9,000
Closing review and report (one-time)	$1,500	1	$1,500
Total			$14,000

Payment Schedule

Milestone	Share	Amount
On signature (assessment)	Upfront	$3,500
Coaching sessions	Monthly	$1,500
Close-out (end of engagement)	Final	$1,500

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the sponsor and coachee named on the acceptance page.

Northwind Studio

EXECUTIVE COACHING PROPOSAL

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

Enter your PO number

SPONSOR NAME

e.g. Chief People Officer

COACHEE NAME

Name of the leader being coached

I confirm I am authorized to approve this engagement.

CLIENT

Sign here

Acme Co

PROVIDER

Sign here

Northwind Studio

About this template

The Executive Coaching Proposal template is a five-page document for putting your engagement on paper before it starts. It carries an overview with stat cards, objectives, a three-phase scope of work, an investment table with a computed total, and an acceptance page with inputs and signatures.

It is intentionally simple: rename what needs renaming in Bonsai, list your actual deliverables, and set the price. Merge fields handle the client details and date, and the last page collects a PO number, start date, and both signatures.

Details

Format: Doc · 5 pages

Recipients: Client + Provider

Signature: Required

Merge fields: Sender, Receiver, Date

Executive Coaching Proposal Template

Executive Coaching Proposal Template