Free UX Design Proposal Template

Fully editable with custom branding and templated offering.

Free UX Design Proposal Template

Fully editable with custom branding and templated offering.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free UX Design Proposal Template

Fully editable with custom branding and templated offering.

Free UX Design Proposal Template

Fully editable with custom branding and templated offering.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

A user experience (UX) design proposal template is a document that outlines how a designer will handle a project to meet the prospective client's needs. It is not a legally binding document but used in the sales process to describe the project details, the objectives, and how the designer will deliver them.

The proposal is prepared before the contract stage, and it is used by a UX designer or a user interface (UI) designer to sell their services. At the same time, a UX design proposal gives the client an accurate description of what to expect in terms of the project scope, deliverables, timeline, and price, so there are no surprises when the work is delivered. 

Note: Ready to get started? Sign up to Bonsai to create your UX design proposal template now. 

The purpose of a UX proposal

The demand for UX designers continues to grow. Glassdoor added it to its list of the best 50 jobs to have in 2021, while Google added UX (Google Page Experience) to its ranking algorithm. But with high demand comes increased competition, meaning it's now more important than ever that your pitch stands out from the crowd.

An effective UI or UX proposal helps you position yourself as the best fit for the project. Here’s why:

Eliminates misunderstandings

With a UX proposal, you can explain how you will approach the project and what methods you intend to implement. Explanations are streamlined and reader-friendly with UX proposals, so you avoid misunderstandings or negative surprises between the designer and the client. 

Convinces the client you're the best candidate 

According to Forbes, a business has an average return investment of 9,900% for every dollar spent on UX. There is a lot to gain if you can effectively sell yourself to potential clients. 

Selling yourself starts by writing a successful UX proposal that defines the scope of your work and deliverables. A winning UI UX project proposal must spell out accurately what you're offering to clients and what approach you're going to adopt to meet their goals. 

Shows your professionalism and highlights your skills

When you demonstrate that you are professional and present your skills positively, you convince clients that you are the perfect fit for their project. A UX proposal allows you to show yourself as a professional; it highlights your best skills and capabilities, describes your past work experiences, and showcases your portfolio items. 

Guides you through the project as you progress

One benefit of writing a UX proposal is that you're not just writing a job application but a step-by-step guide on how you will excel with the project. It is advantageous if you are a relatively new UX designer, as it has a clearly-defined strategy that helps you identify each step you should take, from the project's start to the finish. If you hit any issues, all you have to do is return to your step-by-step approach and find your next move. 

The elements of a UI/UX design proposal template 

There are a few fundamental elements that every UX design services proposal must include to be effective. These essential elements allow you to create a template that you can easily adapt for other projects, saving you time in the proposal process and ensuring that you nail it time after time.

Here are the essential elements of a UX proposal template:

Problem definition 

Your UI UX proposal template should include a problem statement from an understanding of the design objective, the end user's goal, and the context of design use. Having complete knowledge of the problem helps you strategize a business value plan and, ultimately, convince prospective clients you're the best candidate for the job. 

Gathering information can be challenging, but you can achieve this via interviews, research, or presenting some of your past cases. In your problem statement, you should aim to answer the following questions:

  • What are the leading causes of the problem?
  • What problems does the end-user face?
  • What are the consequences of the problem?

Setting objectives

After you've defined the problem, you'd need to set objectives for the project. To make things easier, you need to answer this question in your UX proposal:

  • What do I want to achieve with this project?

The objectives can be the meat of your UX proposal, as they define the proposed solution, the expected results, and the benefits of your solution. 

Be careful, though, and try to avoid being too technical, as it can confuse clients and decrease the clarity and effectiveness of your UX proposal. Use language clients will understand with ease. 


The project timeline is crucial for both the designer and the client. The client, for example, needs assurance you'll deliver the project within the agreed time frame, while you wouldn't want to suggest an unrealistic timeline, which can result in rushed, poor-quality work. 

Create an accurate timeline, include it in your proposal with milestones, dates, and details, then stick to it. Also, it is imperative to have a revision period for your client. During that time, you will make the final changes and edits to the project to ensure your client is 100% satisfied. 


You must define the budget before you even start to approach the project. The proposal price should be easy-to-understand and should depict inclusions and exclusions. Ensure that you include optional work as a separate fee or statement of work. 

To make your budget section more reader-friendly: 

  • Make two or three different offers, and define what each one includes and what they cost
  • Divide the project into sections and clearly state how much each completed section costs. Then, add it all up.

How to write a UI/UX project proposal sample

Once you've done the in-depth research for the proposal, the next part is to adopt a structure that makes your proposal easy to understand. You should give some project background and break down your suggestions into sections, similar to a step-by-step guide. 

Structuring your proposal

In general, UX proposals include different sections depending on the complexity and type of the project. Ensure your document covers the desired goal, scope, materials needed, terms, and pricing, among others. 

A UX proposal has a better chance of being successful if it contains these sections: 

  • Compelling cover letter
  • Personal information of the UX designer
  • Introduction
  • Problem statement
  • Project scope and goals
  • Elements that need changes 
  • A mapped plan and solutions
  • Approach and design process
  • Information about prototyping tool (if any)
  • Final results/project
  • Deadlines
  • Budget/pricing
  • Terms and conditions
  • Revision period
  • Notes

UX design proposal template sample

To help you, we've put together a UX proposal template that you can download for free and modify to your needs and the applied project. 

It covers all of the essential sections, enabling you to showcase how capable of a UX designer you are. 

Creating a UX proposal template is simple with Bonsai 

Creating your UX proposal template can be super challenging, especially if you're not experienced with UX design job applications. With Bonsai, you can use one of the premade UI/UX design services templates to get started. Opting for a professional all-in-one product suite like Bonsai is an intelligent choice.

UX design proposal FAQs

How much should I charge for a UX design project?

The amount you charge depends on many factors, including the scope, complexity, your experience, and even the value you are adding to the client. You can choose to quote based on time or consider a project price connected to value, not time. Once you've done the research and prepared your UX services proposal, you should clearly understand the time and effort involved in delivering the project. 

What are the typical mistakes with UI/UX proposal writing?

As expected, UX services proposal mistakes are in the writing process and the design decisions. So, aim to avoid any errors in your UX project plan template to produce an effective and winning UX services pitch. Avoid the following: 

  • A UX design that is incompatible with existing UI and current visual elements
  • Lack of solid communication between your design team and clients when writing the proposal
  • Choosing visual appeal over functionality
  • Not producing detailed information about the budget, time frame, and resources
  • Not considering the target audience's expectations and needs
  • Not taking responsive design choices for different OSs, internet browsers, and screen sizes seriously
Frequently Asked Questions
Questions about this template.

Does Adobe have proposal templates?

Adobe has templates you can edit, but it may be easier to use Bonsai's software. With Bonsai, you can easily customize our templates to add your business logo, colors, and relevant information.

How do I create a UX plan?

Create a UX plan by detailing the project background, goals/objectives, company background, strategy, and price. It's easy to do when you edit Bonsai's pre-made template. Just customize the relevant fields according to your business.

What is a UX project plan?

A UX project plan shows how you are going to conduct UX product campaign or activities. You can consider how UX work will fit into the overall project timeframe with the aid of a UX project plan.