The terms UX and UI have been thrown around a lot in the industry these days, however, very few people actually know what they mean. While there are similarities, there are also some major differences between UX and UI, and you must master them in order to submit appropriate quotation templates and scope of work templates.
If you’re a UX or UI designer looking to find better gigs, or literally just about to send out freelance proposals to new potential clients, understanding UI design vs UX design is vital.
In this article, we’ll outline what is UX and UI, how designers and digital marketers should be approaching each one, and what importance they hold in the industry.
While UX design refers to the design of the user’s experience, UI stands for designs of the user interface. Both terms are important to IT and marketing products. They also work best while being incorporated together.
However, despite their interconnectedness in projects, each role involves a very different process.
Let’s put UI vs UX in an analogy:
If your product was a human body, the organs are the UX design: the process that measures and optimizes input for supporting specific life functions. Staying with this same picture, UI would be the presentation in terms of reactions and senses.
Now, let’s get into what UX and UI are in real-life terms.
“The next big thing is the one that makes the last big thing usable.”
— Blake Ross, Co-creator of Mozilla Firefox
As we mentioned, this stands for user experience design. This field of design work involves a more technical and analytical approach in comparison to UI design. UX design is a relatively new field, still, with many companies who are only just becoming acquainted with measuring their website UX and the very real notion that in order to attract and retain customers, they need someone on their payroll.
For many, the word “design” comes with visuals: creativity, graphics, and colors. However, at its core, UX relies on functionality and the process of creating products that offer seamless experiences for customers.
If you’re a UX designer and beginning to write up your freelance contacts, you may want to include a description of what you do exactly in order to avoid the common question of:
“Wait, you don’t create graphics?”
The responsibilities of a UX designer or design team include knowing who the target audience or customers are, inside and out, and therefore how to make their experience with a product as rewarding as possible.
So, when you think of UX, focus on:
When discussing the differences between UX and UI, you can see that the answer to what is UX design comes with more of an engineered functioning on the system for user-friendliness, rather than visual creativity.
So, what is UI then?
UI design is similar to graphic design work, however with more complex responsibilities.
Continuing from the analogy above if UX design is the organs of the body, the UI design is the senses and reactions in the body. And, if they don’t function properly or in an intuitive manner, the UI becomes complicated and disrupts the entire system.
That being said, creating a well-built UI design is challenging, especially given its intuitive requirement.
UI design at its core is the process of creating the looks or style of software or computerized device interfaces.
To make designs that consumers will find pleasurable, easy to use, or simply more “intuitive” to their needs. By understanding what freelance clients are looking for when it comes to intuitive UI design work, designers can then begin engineering these ideas into the aesthetics, organization, and layout of the product.
One way to understand your clients a bit better is to get ahold of the tools and support systems, such as Bonsai, that allows you to become a more confident and prepared freelancer.
While UI is typically used for visual communication, it can also be used for sound design as well.
So now we know that UX is for the integral programming of the product to make it more consumer-efficient, and UI is the outer design engineering for usability, we can see how the two work hand-in-hand – and yet also are practiced very differently.
The best way to nail down the differences between UX and UI?
By understanding what they excel at – and when to use them.
Going off the question of what is UX, we’re talking about the total usefulness of the product. This involves meeting a user need that is not being met in the current market.
UX designers must follow this research process in order to find the place to start his/her design:
This can be a tough learning curve if you’re starting out – especially if you’re working as a UX or UI freelancer. By signing up for Bonsai, you’ll be putting your freelancing responsibilities on autopilot so you can focus on becoming the best designer out there.
After the UX designer’s job is done, the UI designer steps up to the plate but making the wireframes/product more aesthetically pleasing. This may include finding typography and color schemes that not only fit the brand and personas but are user-friendly.
UI designers are also in charge of creating visual hierarchies that serve as user guides, telling them what to do on the site, program or product in order to meet a certain objective.
UI design vs UX design can be most easily observed through website functions and usability.
Users visit sites in order to do things. Whether this involves researching the best apps for freelancers, the most affordable strollers or the best small apartment animal companions, users are visiting sites with a specific goal in mind.
UX designers may look at visitors and figure out what is specifically important to them:
What do they need or value when searching for assistance in choosing the best stroller or fur baby.
This process involves observing and interviewing people, developing prototypes with a bit of testing with an aim to validate their product and business value propositions. This may simply involve changing the web page’s content flow
One usability is nailed down, the interface’s personality is what will create loyalty in users. The truth is, customers tend to gravitate towards striking designs or if a website allows them to participate or become active.
But what keeps customers on the page?
Developing an emotional or personal connection through humor, heartfelt understanding or cheekiness.
As Aaron Walter, author of Designing for Emotion says:
“People will forgive your shortcomings, follow your lead, and sing your praises if you reward them with positive emotion.”
… and this is where UI designer magic comes in.
Get more tips, tools, and tricks to master your freelancing career in UX or UI by leaning on Bonsai for support.
The answer to what is UX and UI design includes both differences and similarities. They rely on each other to create the best user experience possible.
When we talk about differences between UX and UI, user experience design is the process or developing and improving interactions between a company and a user. It’s hands-on and involves research, tests, development, prototyping, and content for optimum results.
User interface design, on the other hand, focuses on the aesthetic or visual/sound components of the user’s experience. It involves understanding the user personas and creating layouts that speak to them.
So, when we talk about UI vs UX?
The overarching takeaway for UX and/or UI designer is this:
If you’re interested in great products, people and cognitive science, UX is a great place to start. If you’re more visually-inspired, you may be more interested in UI design.
By understanding the ins and outs of the design work, what the goal is and how to achieve that goal, then pairing this knowledge with tools and online support systems you’ll be well on your way to a successful UX or UI design freelancing career.
A verbal contract (formally called an oral contract) refers to an agreement between two parties that's made —you guessed it— verbally.
Formal contracts, like those between an employee and an employer, are typically written down. However, some professional transactions take place based on verbally agreed terms.
Freelancers are a good example of this. Often, freelancers will take on projects having agreed on the terms and payment via the phone, or an email. Unfortunately, sometimes clients don't pull through on their agreements, and hardworking freelancers can find themselves out of pocket and wondering whether a legal battle is worth all the hassle.
The main differences between written and oral contracts are that the former is signed and documented, whereas the latter is solely attributed to verbal communication.
Verbal contracts are a bit of a gray area for most people unfamiliar with contract law —which is most of us, right?— due to the fact that there's no physical evidence to support the claims made by the implemented parties.
For any contract (written or verbal) to be binding, there are four major elements which need to be in place. The crucial elements of a contract are as follows:
Therefore, an oral agreement has legal validity if all of these elements are present. However, verbal contracts can be difficult to enforce in a court of law. In the next section, we take a look at how oral agreements hold up in court.
Most business professionals are wary of entering into contracts orally because they can difficult to enforce in the face of the law.
If an oral contract is brought in front of a court of law, there is increased risk of one party (or both!) lying about the initial terms of the agreement. This is problematic for the court, as there's no unbiased way to conclude the case; often, this will result in the case being disregarded. Moreover, it can be difficult to outline contract defects if it's not in writing.
That being said, there are plenty of situations where enforceable contracts do not need to be written or spoken, they're simply implied. For instance, when you buy milk from a store, you give something in exchange for something else and enter into an implied contract, in this case - money is exchanged for goods.
There are some types of contracts which must be in writing.
The Statute of Frauds is a legal statute which states that certain kinds of contracts must be executed in writing and signed by the parties involved. The Statute of Frauds has been adopted in almost all U.S states, and requires a written contract for the following purposes:
Typically, a court of law won't enforce an oral agreement in any of these circumstances under the statute. Instead, a written document is required to make the contract enforceable.
Contract law is generally doesn't favor contracts agreed upon verbally. A verbal agreement is difficult to prove, and can be used by those intent on committing fraud. For that reason, it's always best to put any agreements in writing and ensure all parties have fully understood and consented to signing.
Verbal agreements can be proven with actions in the absence of physical documentation. Any oral promise to provide the sale of goods or perform a service that you agreed to counts as a valid contract. So, when facing a court of law, what evidence can you provide to enforce a verbal agreement?
Unfortunately, without solid proof, it may be difficult to convince a court of the legality of an oral contract. Without witnesses to testify to the oral agreement taking place or other forms of evidence, oral contracts won't stand up in court. Instead, it becomes a matter of "he-said-she-said" - which legal professionals definitely don't have time for!
If you were to enter into a verbal contract, it's recommended to follow up with an email or a letter confirming the offer, the terms of the agreement , and payment conditions. The more you can document the elements of a contract, the better your chances of legally enforcing a oral contract.
Another option is to make a recording of the conversation where the agreement is verbalized. This can be used to support your claims in the absence of a written agreement. However, it's always best to gain the permission of the other involved parties before hitting record.
Fundamentally, most verbal agreements are legally valid as long as they meet all the requirements for a contract. However, if you were to go to court over one party not fulfilling the terms of the contract, proving that the interaction took place can be extremely taxing.
So, ultimately, the question is: written or verbal agreements?
Any good lawyer, contract law firm, or legal professional would advise you to make sure you formalize any professional agreement with a written agreement. Written contracts provide a secure testament to the conditions that were agreed and signed by the two parties involved. If it comes to it, a physical contract is much easier to eviden in legal circumstances.
Freelancers, in particular, should be aware of the extra security that digital contracts may provide. Many people choose to stick to executing contracts verbally because they're not sure how to write a contract, or they think writing out the contract terms is too complicated or requires expensive legal advice. However, this is no longer the case.
Today, we have a world of resources available at our fingertips. The internet is a treasure trove of invaluable information, platforms, and software that simplifies our lives. Creating, signing, and sending contracts has never been easier. What's more, you don't have to rely on a hiring a lawyer to explain all that legal jargon anymore.
There are plenty of tools available online for freelancers to use for guidance when drafting digital contracts. Tools like Bonsai provide a range of customizable, vetted contract templates for all kinds of freelance professionals. No matter what industry you're operating in, Bonsai has a professional template to offer.
A written contract makes the agreement much easier to prove the terms of the agreement in case something were to go awry. The two parties involved can rest assured that they're legal rights are protected, and the terms of the contract are sufficiently documented. Plus, it provides both parties with peace of mind to focus on the tasks at hand.
Bonsai's product suite for freelancers allows users to make contracts from scratch, or using professional templates, and sign them using an online signature maker.
With Bonsai, you can streamline and automate all of the boring back-office tasks that come with being a freelancer. From creating proposals that clients can't say no to, to sealing the deal with a professional contract - Bonsai will revolutionize the way you do business as a freelancer.
Why not secure your business today and sign up for a free trial?