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As a graphic designer odds are that most of your projects are short. This means that you will constantly need to establish relationships with new clients to land new contracts by submitting graphic design proposals. But some have mastered the art of the game and are doing the necessary steps to ensure they not only have recurring clients but are getting recommended to new clients.

But why do some freelance graphic designers struggle to succeed when others seem to be doing exceptionally well? Different factors contribute to this. The reasons could be anything from lack of organizational skills to succumbing to stress, failure to stand out, and inability to set proper time scale, among others. For this reason, it behoves you (as the freelancer) to find ways of guaranteeing the success that your consultancy craves. The freelance graphic design proposal template PDF can offer all the assistance that you need in this regard. 

In most business, a graphic design proposal template doc is usually a very vital part of landing a great deal. For this reason, you understand the need for it to be excellent, convincing and engaging in all manners. The graphic design proposal is more of like a sales pitch, where you woo your potential client into buying your product. As a freelancer, it can work to increase your chances of getting the project and make you stand out against your peers.

What role does the graphic design proposal template doc play in the success of your consultancy? Understanding this will help you in understanding the need to create a design proposal sample that will make the client feel that you are the one they have been looking for.

Image source: sampletemplates.com

1. A graphic design proposal stops you from lying

Lies can kill your burgeoning freelance business. Freelance graphic designers have to learn to be people who keep their word. Keeping your word helps you to earn the trust of your customers. Consequently, you are assured all the projects that your clients have lined up in the short- or long-term. Do not forget that you are in the service industry, where words mean everything.

With this in mind, take only what you know you can handle without disappointment. As a freelancer, don't go making promises to your clients you know you can't fulfil. This will kill your business very fast. Make it easier for your clients to be confident in what you have to offer, by being honest with them in every step of the project. This honesty must also be evident in your graphic design proposal PDF. 

For this reason, you ought to use your words carefully. Say what you mean and mean what you say. Avoid saying it if you are not sure about your ability to deliver.

2. Avoid being greedy in your graphic design proposal template

Greed is just as much of a killer as lies. Go through the graphic design proposal with surgical precision to ensure that it contains neither lies nor hints of greed. Do not forget that clients can smell your greed a mile away.

Ensure you don't propose what another freelancer did; it may not work for you. In graphic design, there are several services to offer such as company logos, web sites, product packaging, book design, branding, printing – and more. Ensure that the rates you propose are as realistic as possible and relevant to the service you are offering.

For example, many of them study your hourly rates, which they then compare with what is normal in the industry. Make sure that your hourly rates – or all rates in general – are as reasonable as possible. Greed is capable of working against your business and bringing it down to its knees.

3. Know how to communicate through your graphic design proposal

The graphic design proposal PDF also helps you to develop your communication skills. It ensures that the communication channels between clients and freelancers are clearly defined. Where possible, this document should spell out the avenues through which the two parties will communicate. The graphic design proposal example should have several communication channels suggested, to ensure that you agree upon is comfortable for both parties.

In many cases, the sites where freelancers and clients meet have their methods of communicating. Use these avenues well. Keep in mind that established avenues of communication will ensure that there are no arising disputes that could damage your reputation as a freelancer or could result in payment delays.

The communication channels ensure that both you and the client feel confident in working with the other party throughout the project term. If you get your clients outside such sites, then you should constantly stay in touch via emails, phone calls, and social media. Whichever communication channels you have to use to ensure that every level of the project is done satisfactory, use it!

4. Place more emphasis on work in your graphic design proposal

As a freelancer, you are likely to find yourself struggling with pursuing entertainment. This can easily happen considering that you are not under any supervision except your own. Freelancing is self-employment; you have to be the one to maintain your work discipline as you handle every job. Remember that the smallest mistake noted on your graphic design proposal template doc will ruin things for you.

The best freelancers know how to strike a balance between rest and work effectively to avoid burnout. If work is not a priority to you, clients will quickly see that in how you structure the graphic designer proposal PDF. In this document, you are free to propose the venue from where you will be designing graphics for your clients.

Take this option to avoid the many distractions that seek to discourage you from working. Or you can be honest with yourself and identify your weaknesses. What are the things that make it hard for you to work effectively and with more discipline? Identify these factors and eliminate them to ensure that you fully concentrate on the project at hand.

Image source: template.net

5. Point out the problem in your graphic design proposal

A graphic design proposal PDF is meant to ensure the client understands why your services are of value to their business. The proposal must focus on solving the graphic design issues that the client has. What problem are you bringing a solution to?

Showing that you understand the problem ensures that the client has confidence in your skills and the expertise you are bringing on board. In other words, the main purpose of the graphic design proposal example is to convince the client that you are the right designer for the job.

6. Highlight the solution through your graphic design proposal

This is the most important part of your graphic design proposal PDF. You have to make every word count as you seek to make the client understand that you are the right graphic designer. Avoid tossing around ideas on how you can solve the problem that you have effectively pointed out. Instead, give the exact way you will solve the problem! Answer some of the important questions. What part will you as the graphic designer play beyond creating catchy images? How will the images fit into the client's bottom line? What actions will you take towards bringing a solution? And what are some of the recommendations you are making for impressive graphic design?

Talk about the need for site design and redesign to ensure things are up to date according to technology. Essentially, what you are attempting to do at this point is to ensure the client can see that you understand the graphic design needs unique to the client's industry.

7. Be friendly but professional with your clients in your graphic design proposal

As you are aware, freelancing removes formal bosses or employers from the equation. You practically become your boss, in charge of your time and professional decisions. Usually, you would not treat your bosses as friends. However, this mindset has to change in freelancing. One way of developing a new mindset is by treating your clients as friends. That said, you have to be careful to avoid being too informal with clients to a point where professionalism takes a back seat.

While being friendly is important in your interaction with your clients, it is important to remember that the clients are seeking to work with a professional. Ensure you are fully aware of the line between being unacceptably friendly and being professionally friendly. If you master the art of balancing professionalism and friendliness, then you will realize you have a loyal chain of clients and recurring client base.

You have a wide spectrum of options that should help you to walk the path of friendliness and professionalism without risking your business.

Here, your options include:

  • Remembering to wish them well on their special occasions
  • Making inquiries about their loved ones

Design Proposal Sample

All freelance designers must find ways of impressing clients until they fall head-over-heels in love with their services. The design proposal sample can help you to accomplish all that. As you may be aware, it is not easy to astound your clients. Millions are bidding for the same project, and, therefore, you have to go out of your way to win your client. You can only succeed some of the time which is the sad truth. However, you should focus on achieving this every time. Usually, that means you’ve got to do something extra to stand out in the crowd. You can best achieve this through a design proposal example. 

To win a design contract, a freelancer needs to demonstrate his or her design proficiency to a level that would convince the client. This can best be accentuated in a design proposal example that the freelancer sends out to the client.

Every freelancer must know that no client puts a pen on those dotted lines unless he or she is fully convinced that the potential consultant has the requisite capacity to deliver and do so within the predefined timeframe.

So, don’t take chances when writing a design proposal sample to send out to your client. Make sure you include all the necessary details so that it’s easier for the client to figure out whether you can deliver the job as required.

How do you make a prospective employer believe in your abilities then? Truth be told, it’s the design proposal example you send out that would make the whole difference. You’ve never met your prospective client, and that means, they wholly depend on what they see on the design proposal sample. So, why not make use of this opportunity to sell your skills and win the project.

If you're unable to figure out how to write a design pitch, feel free to grab a design proposal example and make edits to suit your unique needs. Borrowing from an example is great, but be sure you fully understand every detail. Don’t just do the copy-pasting thing. Take time to understand the contents of the design proposal sample before designing one. It’s good to borrow ideas from something that’s already done, but remember, each project is unique, and, therefore, the proposal should be tailored to the given project.

Fortunately, you can use the proposal sample to make your work much easier. By doing this, you would join firms that enjoy more success than their competitors by providing exceptional experiences to customers.

How does the design proposal example help you make clients fall in love with you?

Image source: sampletemplates.com

1. Create pre-customer relationships

As all freelance designers are aware, not everybody who asks about your services will become a customer. Initially, you only have inquirers, who only transition into customers the moment they buy what you are selling. It is important that you capture these people at this stage.

Do not wait until they buy or pay for your services before treating them kindly or professionally. Make most out of the design proposal sample to sell your skills and let the client know how much you can do for them. Even if they don’t ward you the project , they may consider doing it some time later. So, give the design proposal your best shot to increase your chances of winning a project. 

Remember, everyone who contacts you is a customer in waiting. What you do from the initial contact determines whether they eventually join your list of customers or move elsewhere. So, take your time and win the heart of your prospective client in the proposal.

You can grab a design proposal sample online to get an idea of how to go about. But as we mentioned earlier, just take note of the flow and the format and write something unique and that’s inline with the project needs. 

2. Manage expectations

Secondly, the design proposal sample offers you a tool you can use to manage your customers’ expectations. In fact, you should strive to manage each client’s expectations. Your client is only interested in the services you offer and how well you can address their needs. They’ve not met you before, and so, they only believe what they get from the design proposal. So, try your best to meet their expectations.

Many times, unmet customer expectations lead to negative experiences, which then cause customers to take off. Part of your work as a freelance designer is to deliver what you promised each client. After all, each of them expects something from you.

For this reason, endeavor to discover what each client expects from you early. The proposal sample will help you to obtain this information.You can go through the project requirements given by the client and combine it with the information you mine from the design proposal sample.

Here are a few questions worth asking to discover client expectations include:

  • How do my services align with your overall goals?
  • What results are you expecting?
  • What else does your business need to meet its goals?
  • What is your timeframe?

3. Authentic interactions with customers

Authenticity in all interactions with customers goes a long way into impressing them, so they continue seeking your services. The good news is you have several ways of creating long-lasting, authentic freelancer-client relationships. Your business will benefit greatly from all this authenticity.

In many ways, it will help you to notice how customers react to you and the services you offer. With such relationships and interactions in the pipeline, you would soon begin seeing trust levels shoot high. As this happens, the following will then happen:

  • Clients become increasingly aware of your freelance design business
  • Clients understand you better
  • Clients believe in you and your products
  • Clients take any action that you recommend to them
Image source: imjustcreative.com

4. Improved relationships build loyalty

Use the design proposal sample to convince customers that your freelance business treats them all like royalty. When you do this, you will notice more clients growing increasingly loyal to you.

As most freelancers are aware, apart from delivering the necessary services to your client, you need to make them happy. In that way, they’ll keep coming back for help or refer you to other clients, causing your freelance business to grow. 

So, make use of the design proposal sample to let your client know how much you value them. The beauty of all this is that it does not require much to make customers feel like royalty. Here, your main objective should be to help them to see that their needs are your priority. What will you achieve through this? In simple terms, your business will provide positive customer experiences.

Consequently, improved interactions boost customer loyalty. So, why not take this direction if you’d like to climb the ladder in your freelance business.

Images Credits: template.net

5. Provide an executive summary

In most properly formulated design proposal templates, the top area should contain a succinct segment outlining the client needs and why the freelancer believes he’s the right candidate to answer to the needs.

Be sure the client needs to know whether you can perfectly handle the tasks before awarding you the project. Therefore, make sure the summary part explains why you’re the best pick for the project while highlighting the client’s needs. Here are some questions the summary section section should answer.

  • Have you accomplished similar projects before?
  • Why does the client's current branding need some tweaking?
  • What would be the effect of the tweaks?

In this area, it's important to remain very brief, only mentioning things that make you stand out as a qualified and experienced freelancer. It should be precise and straight to the point. The executive summary should persuade the client to believe that the task at hand is necessary and, where possible, urgent.

When doing this, be careful not to come forth as a desperate person looking for nothing but earning a few bucks. That would risk your income as the client may end up paying you some peanuts for what could have eared you millions. Just highlight your skills and how well you can handle the tasks without sounding desperate.

6. Assess the client's current brand position

This part needs a little more comprehensive text. However, every sentence used must add value, pointing out the client's current brand position, why they need to get the design work done and the benefits they'd accrue from the design work.

Don’t make a mistake of writing so many words that aren’t relevant to the given project. Go straight to the point to give the client an easy time. Stretch the information a little to provide a peak preview of the client industry, the client's competitors and what you’re planning to do to make the client stand out. In that way, you’ll make your client believe you can help them achieve their business goals.

7. Talk about your expertise and work ethics

As a freelancer, one thing you should borrow from a design proposal example is the need to provide information about your freelancing work and experience. Here, convincingly talk about your qualifications in terms of the works you've done that you believe make you the best fit for the job.

  • What's your general design experience?
  • What your experience in the client's industry?
  • What makes you stand out among other freelancers?

The image you present to the client should be that of a freelance with deep running design knowledge. Also don't forget to mention your work ethics and freelancing principles as this would make the client feel assured of good results.

8. Design portfolio

You can be a great graphic designer, but without a design portfolio, no one would believe you. A design proposal example must share some of the design works you’ve completed so far. For the best impact, the freelancer should pick projects that are related to the client's industry as a way to earn their confidence.

9. Process, timeframe and milestones

A good design proposal example should clearly indicate to the client the entire work process to its conclusion. What are some of the milestones and what are their deliverables? When sharing details about the milestones, ensure you provide timeframes. One important thing is to never set deadlines you're likely not to meet. Some clients are so serious about time that they wouldn’t forgive you for failing to meet the deadline, more so if you're the one who set it.

The design proposal example would be incomplete without showing the cost implications. These shouldn't just be figures with no justification. Specifications of the costs involved are very important because they give the client a clear indication that their money is actually paying for something.

10. Sets you apart

Any branding strategy worth the paper on which it is written has to set the consultant apart from all competition. It has to make the freelancer stand out from everyone else. In all likelihood, other consultants offer similar products and services to yours. For this reason, it is imperative that you highlight your strong points.

However, this would only happen if you can use the designer proposal accordingly to show the world your unique selling points (USPs). Remember, the USP puts more focus on you rather than the product or service you sell.

Find a way of including your USPs in the designer proposal through:

  • Listing all features and benefits that distinguish your services from the rest
  • Determining how your services meet the clients’ emotional needs
  • Identifying the aspects of your services that your competition cannot imitate
  • Creating short, clear, and concise phrases regarding your unique services
  • Helping your customers to know how they will each benefit from your services

11. Knowing your target customer

Secondly, a brand strategy involves taking time off to know your customers well. In fact, any consultant who desires to excel in whichever niche must invest in knowing customers. You cannot afford to take your customers lightly.

In many cases, freelance designers prefer treating all customers as a group. However, that strategy never works well in the long-term. A better strategy is to treat each customer as an individual. The best way of doing that is by investing in knowing them more.

Image source: sampletemplates.com

Some of the strategies worth applying to help you know your customers better include:

  • Maintaining customer lifecycle
  • Focusing on more than the purchases
  • Using all the data, you can get
  • Developing the mindset of big business
  • Identifying and acting on client triggers
  • Challenging your assumptions and those of your clients

12. Developing your own unique personality

In many brand strategies, you will see consultants using terms such as “value customers” or “excellent customer service” among others. As most freelance designers have discovered, such words mean little to nothing without any action. One way of putting the words into action is by developing your own unique personality. Develop a personality that makes your consultancy more attractive to customers. What is more, your personality should come out clearly on the designer proposal that you write too!

For this to happen, you would have to take the following measures:

  • Deciding who you are
  • Knowing your audience well
  • Choosing your voice carefully
  • Crafting your message properly
  • Being consistent
  • Using feedback from your clients

Freelance Graphic Design Proposal Template (Example)

Whether you’re a newbie or an expert in the freelance world, a freelance business is founded on a freelance proposal. The only way you can get to a prospect is through a proposal. In most cases, you’re meeting your client for the first time, and so, you’ve got to market your skills and experience to convince them to hire you.

Graphic designers spend countless hours writing freelance graphic design proposal templates. All graphic design proposal examples need a lot of time to write well regardless of how simple or complex they are. Writing a design proposal template well increases your chances of landing clients. All graphic designers have to spend time polishing this particular skill. Even writing a simple freelance graphic design proposal template needs some skill. If you feel your skills are not up to scratch, do not hesitate to hire an expert proposal writer to help you write one.

If you’re a freelance designer, a good graphic design proposal sample goes a long way to convince your prospect to hire you. The freelance business is so competitive, and, therefore, you have to find ways of sticking out of the crowd. While you may be the best freelance designer out there, you can still miss out on a project if your graphic design proposal example doesn’t stand out. That’s why you need to take time to design one that will earn you the project you’re bidding for.  

Well, its’ not easy to build a graphic design proposal sample. If you’re designing one from the scratch, then there’s quite a lot to do, and you may not want to take that direction. However, thanks to the many design proposal template samples. You can now build a graphic design proposal example within a short time.

With a design proposal template, you can always build a freelance proposal that captures the attention of your client. Usually, a freelance graphic design proposal template is structured in a professional way so that you only enter the necessary details.

The truth is, it can be a real struggle to put your skills and experience together in a professional way. That’s why a design proposal template comes in handy. Even so, don’t rely wholly on the template. You need to give it a few tweaks to customize it to your client’s needs. Remember, many freelancers might be using a similar design proposal template, and so, you have to make your look unique. 

So, before writing your graphic design proposal sample, make sure you read through the client’s project requirements to design one that’s tailored to their needs. Additionally, make sure you choose a design proposal template that will make the task of designing simpler for you. 

We’ve got many freelance graphic design proposal template PDFs online, and, therefore, it shouldn’t be a struggle to get one. 

So, why do you need a graphic design proposal example as a freelancer? 

Writing even a design proposal template is not easy. It’s a thankless, time-consuming and tedious task. Do them correctly, however, and you will never be short of clients seeking your expertise. In fact, many freelancers have made a great career out of writing excellent proposals for clients in different niches. There are many reasons for writing freelance graphic design proposal template, and some of these include:

  • complying with legal complications
  • measuring progress and results
  • compliance with procedural requirements
  • marketing

Generally, that’s why you need to build a graphic design proposal sample. Even then, knowing just how competitive the freelance business is, you need to create one that’s compelling to the client. Of course, don’t make it wordy. Usually, a graphic design proposal example that’s brief and straight to the point will impress the client. If you’re using a design proposal template, then that shouldn’t worry you as you’re always restricted.

The following are the three essentials for writing a graphic design proposal example.

1. Write and send proposals only when necessary

First, it’s tempting to feel like writing and sending a new proposal every time a client asks you for one. As a consultant, you will receive numerous requests to send proposals. Instead of doing what the clients want, take time to ask as many questions as you can first. The questions will provide answers that you can then use to develop an in-depth proposal. 

After all, it’s not just about sending any proposal to the client. A graphic design proposal example that’s not relevant to a client’s demands may not earn you the project. Therefore, it’s important to consider a few factors before sending out your graphic design proposal example. Sometimes the client is interested more in your response than the proposal you send, and if you miss out on what they’re targeting, then you might have to forget about the project. If you’re not sure how to go about a client’s request, you may seek help from a freelance graphic design expert who’s been in the field for quite some time.

As a freelance designer, some of the questions you need answers for before building a graphic design proposal example  include:

1.1. Does the client have another designer?

In case your client was already working with another desinger, then there’s quite a lot to be done. The truth is, they’re not happy with the current freelancer and that’s why they’d like to hire you to continue with the job. In such a case, you don’t just draft a graphic design proposal example and send it out to the client. You don’t want to make the same mistakes made by the previous desinger. If anything, you’d like to put a smile on the face of the client. 

1.2. How did the designer please or disappoint the client?

Before you send out a proposal to the client, you need to know the failures of the outgoing desinger. Remember, the client is hiring you so that you can rectify the mistakes, and, therefore, you can’t miss out on this. At this point, it’s important to learn what might please or disappoint the client so that you meet their expectations. So, before you grab that design proposal template to build a freelance proposal, know what your client expects.

1.3. What’s the scope of the project?

As a freelancer, you can’t write a relevant proposal if you don’t know the scope of the project. If you’re using a freelance graphic design proposal template, there’s always a section where you need to include skills and experience that’s relevant to the project. You can only do this if you understand the scope of the project. So, before drafting the proposal, seek to know the project’s scope and requirements.

1.4. Does the work fall within your area of specialization or comfort?

As a freelance designer, you’d like to do everything within your means to please your client. The only way to please your client is by helping them meet their business goals. That’s why you need to make sure the project falls within your area of specialization. If you’re going to strain, then it’s better you don’t send out a proposal. Well, it’s tempting to promise more than you can offer to the client, but remember that might ruin your relationship. So, be honest.

It’s fine to show clients that you’re selective with the kind of projects you pick.

2. Address the client’s specific problems

Next is the need for addressing the client’s exact problems. The freelance graphic design proposal template should clearly spell out the measures you wish to take to address the core problems your client has pointed out. Define the client’s problem(s) in the design proposal template proposal you write. Confirm that you’re providing solutions to the correct problem. Importantly, the proposal should show that your solutions are different from what clients get from their workers.

As we mentioned earlier, you’re most likely meeting the client for the first time. That means they wholly rely on the freelance proposal to determine whether you’re the right fit for the job or not. While your client is interested in your skills and experience, they’d like to know whether you’ll help them achieve their business goals. Remember, they’re going to receive several proposals, highlighting skills similar to yours. So, you better show your client the changes you’re likely to bring to their business in case they hire you to do the job. If you’re using a freelance graphic design proposal template, then you should find it easy to navigate through this section. 

As you give your freelance graphic design proposal template a few tweaks to meet your client’s needs, remember these:

  • Provide solutions that guarantee you more work from the client or other referrals
  • You not a sheep but a graphic designer; hence, your proposal should show that

3. Provide solutions that guarantee you more work from the client or other referrals

Well, when you’re sending out a proposal to the client, remember they may link you up with other clients in case they fall in love with your services. Therefore, make sure you provide solutions that will drive profit to their business. This increases your chances of repeat hire. To achieve this, make sure you properly research your client’s market. 

4. You’re not a sheep but a desinger; hence, your proposal should show that

As a freelance designer, you need to clearly demonstrate your position to ensure you only carry out the tasks you’re hired to do. If you don’t spell out your scope of work clearly, you may end up doing tasks that your client may not be ready to pay for. So, rubber-stamp it that you’re a designer and not a sheep.

5. Convince clients to say yes in multiple ways

Third, finding multiple ways of convincing the client to say “yes’” to your proposal. The essence of writing a proposal is to get the client’s approval. There is nothing wrong in drafting more than one option. When clients show a bit of apprehension with one option, present them with the second, third, fourth or fifth alternative. Some clients will accede to the first presentation. Others will ask for more details and continue negotiating with you.

Well, probably you’re wondering why you need to send multiple proposals to win the client. If you’d like to make it through the freelance business, then you must be persistent. Many are the times you’ll send a proposal and get a negative response from the client. That doesn’t mean your skills are inadequate but could be there’s something missing out from your proposal. In case your proposal bounced, just get a freelance graphic design proposal template and build another one. Most of the successful freelancers you know of began here. Some of them won a project after sending out a million proposals. 

So, keep trying until you convince your client.

Learn the art of negotiation. You will need it when drafting the freelance graphic design proposal template.

The options worth developing and including in your graphic design proposal example are:

  • an option that addresses the problem with minimal effort and cost
  • an option that requires more work and is more costly
  • an option that goes over and above what the client wanted

Now that you know the three essentials of a design proposal template, feel free to use this information to write one. Impress clients with your excellent proposal writing skills. Remember to write it based on the answers you get to all questions you ask. Additionally, base it on addressing the needs and problems the client wants resolved and making it impossible for the client to say no to your proposal.

It is worth stating that freelance clients respond to all the positive messages you relay to them. Therefore, it is upon you to take the initiative by making your customers feel more inclined to respond to your lead. As long as you use the design proposal sample to demonstrate all that they hope to get from a freelance designer, your customers will have no problem buying into everything that you sell. For this reason, do whatever you can – especially what is listed above – to wow them!

Lastly, as long as you take the measures spelt out above, your consultancy will enjoy stable growth. Put the business in a stable position by crafting a good graphic design proposal example. Use it as the point of reference in all your relationships with customers. Ensure that you professionally make it clear to all your potential clients and existing ones. As you do this, your consultancy will be on its way to the much-desired success. You will realize that a properly crafted graphic design proposal PDF will work to establish trust between you and the clients. 

Plus, the main reason for the proposal is to show the client that you have the best graphic design solution for their business. Remember to open and maintain reliable channels of communication with clients, put more emphasis on work, avoid being too greedy, and stop the lies. Maintain professionalism from the onset to the last point of the project, and you will reap the benefits in your consultancy.

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