GRAPHIC DESIGN PROPOSAL

Graphic Design Proposal

A proposal from Northwind Studio outlining the graphic design engagement, concept directions, revisions, and production-ready deliverables.

Engagement Overview

This proposal outlines the design engagement Northwind Studio will run for Acme Co. The approach starts with a close read of your creative brief, moves into three distinct concept directions, and closes with two structured rounds of revisions on the chosen direction before production-ready files are handed off.

Objectives

• Translate the creative brief into three distinct concept directions.
• Hit the brand quality bar on typography, color, and composition.
• Deliver production-ready files that are print- and web-safe on handoff.
• Provide clear file organization so your team can locate assets easily.

Scope of Work

The project runs across three phases. Each closes with a written deliverable and a review call before the next begins.

What is included

• Creative brief review and moodboard alignment
• 3 concept directions presented with rationale
• 2 rounds of revisions on the chosen direction
• Production-ready files in AI, PDF, and PNG formats

Not included: printing costs, licensed fonts or stock imagery, custom illustration beyond the agreed scope, and brand strategy work. New scope can be added in writing at any time.

Investment

The project is a fixed-fee engagement split across the three phases of the scope of work. Line items below map to the deliverables in each phase.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 1 week of signature, subject to the preferred delivery date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED DELIVERY DATE