PRODUCT PROPOSAL

Product Proposal

A proposal from Northwind Studio covering the product opportunity, plan, roadmap, and investment.

PREPARED FOR

Acme Co

PREPARED BY

Northwind Studio

DATE

August 18, 2026

Northwind Studio

PRODUCT PROPOSAL

Product Overview

This proposal describes the product opportunity Northwind Studio will help Acme Co pursue. It covers the problem, target user, roadmap, and go-to-market plan.

TARGET USER

2 personas

Primary and secondary use cases.

ROADMAP

3 releases

MVP, iteration, and launch.

TIMELINE

16 weeks

From kickoff to public launch.

Objectives

Validate the problem worth solving with a written thesis and target user.
Ship an MVP that proves the core value with real users in weeks, not months.
Iterate on feedback and instrument the metrics that guide the roadmap.
Land a public launch with sales and marketing enablement ready.

Northwind Studio

PRODUCT PROPOSAL

Plan

The work runs in three phases from discovery through public launch. Each closes with a written deliverable your team signs off before the next begins.

PHASE 1 · DISCOVERY

Problem, users, and thesis

User interviews, competitive scan, positioning, and a written product thesis with success metrics. Closes with an aligned PRD.

PHASE 2 · MVP AND ITERATION

Ship, learn, and iterate

Design and build the MVP, land it with pilot users, and iterate weekly based on qualitative feedback and instrumented metrics.

PHASE 3 · LAUNCH

Public launch

Marketing enablement, sales enablement, launch day plan, and a written 90-day post-launch operating plan for your team.

What is included

Product thesis and prioritized backlog
MVP design and build
Instrumentation, analytics, and reporting
Launch enablement and 30-day post-launch support

Not included: ongoing engineering headcount, third-party licenses, paid media, and any hardware costs. Additional work can be added by amendment.

Northwind Studio

PRODUCT PROPOSAL

Investment

The engagement is a fixed fee. Line items below map to the phases in the plan.

Item	Rate	Qty	Amount
Phase 1: Discovery and thesis	$10,000	1	$10,000
Phase 2: MVP and iteration	$35,000	1	$35,000
Phase 3: Launch enablement	$8,000	1	$8,000
Instrumentation and 30-day support	$4,000	1	$4,000
Total			$57,000

Payment Schedule

Milestone	Share	Amount
On signature	40%	$22,800
Phase 2 midpoint	35%	$19,950
Public launch	25%	$14,250

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff date you provide on the acceptance page.

Northwind Studio

PRODUCT PROPOSAL

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

Enter your PO number

PREFERRED KICKOFF DATE

e.g. September 15, 2026

I confirm I am authorized to approve this engagement.

CLIENT

Sign here

Acme Co

PROVIDER

Sign here

Northwind Studio

About this template

The Product Proposal template is a five-page document for pitching a new product or a major product bet. It sets out the product overview with target-user, roadmap, and timeline stat cards, the objectives, a plan in three phases — problem and thesis, ship and iterate, public launch — an investment table with a computed total, and an acceptance page with inputs and signatures.

In Bonsai you can restate the thesis in your own words, adjust the roadmap stats, and price discovery separately from build. Merge fields fill in both parties and the date, and the acceptance page collects a PO number, kickoff date, and both signatures.

Details

Format: Doc · 5 pages

Recipients: Client + Provider

Signature: Required

Merge fields: Sender, Receiver, Date