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Website Proposal Template (Word)

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As many freelancers know, it’s not fun to sit down and write a proposal. Nevertheless, it’s part of the job to do such stuff too. Freelance web designers and developers can get some help in this regard, though. The best option in such circumstances would be to rely on a website proposal template word. You can only enjoy using this proposal if you know how to write an outstanding one.

All website designers will tell you that a lot is required to perform at exceptionally great levels. For the most part, the developers and designers need as many tools as they can get to thrive in this industry. The website proposal is one such tool. All freelancing designers have to find ways of bringing in new clients to their businesses. They can do this in a variety of ways. The content of the proposal matters a great deal.

Image Credits: sampletemplates.com

Below are some ideas to help you to achieve your goal.

1. Follow structure

Clients are more likely to respond to your well-structured proposal. Why? For a start, it’s easier to read. When writing the proposal, it’s important to do it with your readers (or clients) in mind. Put yourself in the clients’ shoes too. This way, you can structure it accordingly. You need to consider a few pointers when structuring the proposal. These pointers include the following:

  • What should be in the proposal?
  • How long should the proposal be?

Structuring the proposal is all about making it less overwhelming to your clients.

A well-structured proposal has an intro, challenge, solution, proof, and call to action.

2. Evaluate the problem

It’s important to use the proposal to evaluate the problem your clients face. A proposal is a powerful tool for identifying the challenges for which clients need solutions. What sort of problems do you see on the client’s website? The clients are probably worried that customers aren’t visiting or responding to their websites as much as they would want. As a freelance web developer, you can fix this problem.

3. Specify goals

What are the project’s goals? What are you aiming at with your solutions? Specify these issues clearly on the website proposal template Word. Set the sort of goals that increase your chances of getting the best results. That’s how your freelancing career as a web developer or designer would thrive and get to the next level. Goals motivate you. They give you a target to aspire to. They also reassure clients that you know what you’re doing.

4. Problem solving

The best website proposal template Word is full of solutions. It’s not enough to state the problems you notice with the clients’ websites. You have to provide a detailed analysis of the solutions you are sure can reverse the trend. Topnotch freelancers understand that clients will only keep trooping in once they begin providing solutions. Place more emphasis on solutions rather than problems. Problems tend to be more negative. Solutions are more optimistic.

Image Credits: template.net

5. Use the right language

Freelancing doesn’t exclude you from being professional. Your professionalism shines through in many ways. The language you use proves how much of a professional you truly are. Don’t stop at the language alone. Delve into tone and style as well. The style, language, and tone you use makes it easier for you – or any consultant, for that matter – to communicate clearly, more effectively and persuasively too. Learn more on this from the website proposal template Word.

The tone should be:

  • Professional
  • Conversational
  • Emphatic
  • Educational
  • Reverential
  • Answer the “why?” question

The proposal should answer the most important question of all – WHY. Clients are more interested in learning why they should do something instead of what they should do. What’s in it for them? Why do they need to develop their websites further? Why are you the best person for the project? Use persuasive language to convince the client that the project is truly worth proceeding with.

Image Credits: spacerchaser.com

6. Use templates

Remember, the purpose of a proposal is to help convince clients that you are the right person for the job. For this reason, you have to give it your all. It has to capture everything that you are capable of doing. It has to represent all the skills that you’re willing to put into good use to impress clients. Learn to use templates. You will have a relatively easier time writing the proposal if you rely on a good template.

The template helps you in:

  • Evaluating the problems you seek to solve via your web designing and developing skills.
  • Highlighting the project’s goals.
  • Preparing detailed timeline of all the milestones covered in every phase of your project.
  • Mentioning the attendant cost of the project.

7. Introduce yourself

Of what use is the website proposal if you don’t use it to tell clients who you are? Borrow a few ideas from your template in introducing the skills and experience you wish to bring to the table. The introduction should detail all the services your freelance web design firm provides. This part of the proposal should contain all the content that makes it easier for clients to evaluate what you do.

8. Customize the proposal

The template offers you a guideline on what to do. However, you have to be creative when writing the actual proposal. Avoid sending all your clients a generic one-size-fits-all website proposal. Try to customize it as much as possible. The proposal should address each client’s needs and project. It should never be a copy and paste version of all the previous proposals you prepared and sent to clients.

Customize it by ensuring that it:

  • Has each client’s correct name and contact information.
  • Addresses each client’s individual concerns in the problem statement.
  • Has a modified description of your services that show your dedication to solving clients’ problems.
Image Credits: dynamicditchers.com

9. Problem statement and solutions

The next phase is to focus on the problem statement. This part of your proposal simply defines the problems you seek to address. Some problems can have grave consequences for your clients. Your job is to identify those problems, state what they are, and provide solutions. That is all your client wants to read on your proposal. The statement is more detailed than the introduction, which only focuses on offering an overview.

Freelance website designers have their own share of fears to overcome. Many of them give in to these fears. Others find ways of soaring above the fears and excelling in their chosen niches. You too can be one of the overcomers if only you learn how to use every tool in your disposal to emerge triumphant.

The website design proposal is one such tool. Freelancers have to learn to use this tool to get rid of the fear that threatens to cripple their businesses by rendering them unproductive. What is more, the culture of fear has to disappear for the consultancy to thrive.

Image source: tweetat650feet.com

What solutions does the proposal offer against the following common fears?

10. Lack of experience

Lack of experience is a crippling fear that many freelance web designers struggle with all the time. However, this should not be the case. At some point, everyone has to start somewhere, which is often at a place of lack of experience.

For this reason, you should not allow it to hinder you from moving forward. Instead, you should list what you can and cannot do on the website design proposal. Essentially, the document should focus on the solutions that you propose for the problems that your clients face.

To reiterate, your focus should be on proving what you are capable of doing. Make that point clear on the website design proposal. Show your clients that you can design websites from scratch or develop existing ones.

How do you do that when you have never worked on any project in the past? You can do this by directing customers to your portfolio site. More significantly, create sample websites. Have a few templates with you ready to show clients as proof of your abilities.

11. Inability to earn enough money

How much money do you need to survive in these freelancing streets? You are the only one who knows this amount. Before starting on any project, you should first prepare a budget. Thereafter, use this budget as the reference point for all your negotiations with prospective and existing freelance clients. The money problem should not scare you. It should not prevent you from asking for the best rates from your clients. Again, let the website design proposal guide you in the discussions with customers regarding fees.

Globally, many freelancers earn more than employed workers. On that front, you have a higher chance of making money than your peers who are in 9-5 jobs. Nevertheless, there are no guarantees in life.

Therefore, you have to find creative ways of ensuring that you never run out of either work or money. As long as you have fresh projects in abundance, you will make more money. Consequently, learn to structure your proposal in a way that protects you. The proposal should help you to convince clients not only to hire but also pay you.

Image source: hubspot.com

12. Charging the right rate/fee

Many freelancers struggle with this fear. Seemingly, they are unable to settle on the best rate or fee to charge for their services. Follow this guideline if you have been unable to come up with a pricing strategy. Apart from that, the website design proposal could also prove a very effective tool in this regard. Before indicating your rate on it though, you should have sat down to calculate what you can and cannot accept from clients. Additionally, study what your peers are charging in the market. Finally, you could ask their budget in a live chat directly on your website before engaging with them. Adding some auto-messages on your website through a live chat like Zendesk on your website might go a long way.

13. Deliver what you promise

Lastly, it’s important to learn to deliver what you promised your clients. In fact, focus on exceeding their expectations. Go beyond what you promised the people who ensure that you remain in business. Without them, your freelancing or consulting business would be no more. Let them know what they will get from you. Do not leave the clients in doubt regarding the skills, services, and quality that you guarantee. Lay it bare for all to read and understand.

Remember to study the template well before sitting down to write or prepare the website proposal. Focus on introducing yourself properly for the benefit of your clients. Customize the proposal for each client and project that you get. Now that you know all this, you should start using a website proposal template Word today.

In conclusion, it is worth stating that you will never go wrong by applying any of these options! Therefore, start practicing ways of overcoming any of the fears mentioned above. Do not give fear space and time to make you an ineffective freelance website designer. Instead, apply the right measures for overcoming the fear. Thereafter, you will walk in confidence and attract more web design projects to your consultancy even when your competitors are complaining about lack of opportunities.

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