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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Website Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is a website proposal?

A proposal template is a carefully prepared document that details how you can assist clients with their websites. It's more than just an estimate of how much the work will cost, though. A great website design proposal will focus on what solutions you can provide for the key problems they're facing. It's always client-specific and tailored to the project in question. 

It will also include information that demonstrates your suitability for the role, highlights your previous experience, details the approach you'll take to the work, and explains how long you expect it to take. This may all seem a little too general, so let's take a more in-depth look at precisely what your website design proposal should include.

Note: Searching for clients? Sign up to Bonsai now for your free website design proposal template and begin drafting your perfect pitch.

What to include in web design proposals

Usually, a web design proposal will contain seven or eight sections, though this will vary depending on the job's specifics and what you feel you need to include. It all starts with the cover page.

Cover page

Your cover page is the first thing potential clients see when they look at your proposal. Consequently, it needs to make a good impression. Some are formatted as an introductory cover letter that gives the client a brief explanation of what makes you suited to the job.

Other web design proposals forgo the cover letter format and limit themselves to key details, such as your name and job title, the project title, your portfolio site, the name of your contact within the client’s organization, and the date you submitted the web design proposal.

The style you choose is entirely up to you, and one isn't inherently better than the other. Just make sure you keep it simple and don't overwhelm with too much information. If you need some design inspiration, you'll find great examples here.

Designing the cover page

What's more important is the way your cover page looks. As a web designer or web developer, you probably already understand the importance of aesthetics. After all, how a website looks and the visual impact it has will determine its success.

The same goes for your cover page and the web design proposal as a whole. This is an opportunity to show off your skills, demonstrate your eye for detail, and put your business branding front and center - so don’t waste it.

Problem statement

The next thing you'll cover in the design proposal is the problem statement. This section will set out the problems the client wants to resolve.

Here, the main aim is to demonstrate that you understand what the client wants and needs. This ensures you're focusing your efforts on the right aspects of the work, should you get the job. A well-written problem statement will be based on thorough research. It needs to address each of the client's pain points and explain what's wrong and why it's wrong.

To do so, you may need to discuss with those in the company responsible for the project. This allows you to go into specifics. If the client repeatedly mentions that they want a new website designed with SEO best practices in mind, your focus needs to be on SEO.

Just remember - you’re trying to show that you understand the size, scope, and nature of the client’s problem. You’re not explaining what you personally think could be improved.


Having detailed the client's problem in the previous section, you're now going to explain your suggested solution. This will probably be the largest and most comprehensive section in the entire web design proposal. Your solution should be consist of two parts:

  • Explaining what work you’ll undertake to resolve the issue
  • Explaining the business benefits associated with your work

Think of it this way: for every part of the web design project you mention in the solution section, you need to detail what benefit it will have for the customer.

For instance, if you talk about redesigning the site to reflect the latest search engine optimization best practices, make sure you back it up with a business benefit. In this case, increased traffic to the website, greater visibility in Google searches, and a likely increase in leads/revenue.

Though these benefits may seem obvious to you, ensuring the client knows you understand why the project is valuable to them doesn't hurt. In fact, by couching your web design proposal in business language, you're connecting with the companies' long-term strategic goals and demonstrating that you could have a role to play in helping them to grow further in the future.


In the deliverables section, you'll break down the work you intend to do and list all of the project's components. This guarantees that both you and the client understand exactly what the project entails and what you will deliver to them upon completion. Essentially, this is a more comprehensive account of the solution you provided in the previous section of the design proposal.

Getting deep into deliverables

When writing a deliverables section for your next web design project, you must think in specifics. What you include here is what you’ll be expected to deliver for the fee you’ve proposed.

If you're too vague, you may find that your expectations differ from the client's, causing friction and potential problems further down the line. You don't want any room for argument when it comes to submitting your project, so be clear and comprehensive now.

Many web design projects suffer from scope creep - whereby the scale of the project gradually grows, and you have to put more and more work in for rapidly diminishing returns. The best way of preventing this is a carefully considered deliverables section.

The web design process

Next comes your overview of the web design process. This is where you cover the various steps involved in delivering the project. At the same time, you’ll give the client a basic timeline explaining when they can expect each step to be completed.

You'll also need to notify the client when the project will require their input and factor in a reasonable response time. For instance, if you send over an initial design draft, the client will need time to check it over, provide feedback and approve you moving on to the next step. This all needs to be worked into the timeline.

All web designers have their own unique approach to web design services, and every project will differ from the last. As a result, you should take your time with the process section and include everything this specific client needs. Neither you nor the client wants the project to drag on because you forgot a step, and your entire timeline was thrown into disarray.

A quick process checklist for your web design project

If you’re unsure how to explain your process, consider the following steps. Are they applicable to your project? Are there any steps missing?

  • Design research - what users, competitor comparisons, etc.
  • Wireframing - a basic plan for the website
  • Sitemaps - an explanation of how the pages are ordered, connected, and organized
  • Initial design - a rendering of the wireframe, giving the client the first glimpse of their website
  • Development - the actual building process
  • Setup and configuration - any steps you need to take to get the site online
  • Testing - ensuring all pages work as they should and meet the guidelines laid out in the project brief
  • Training - educating the client on how to use the website and any new features it contains

Pricing and fees for web design services

Though you will have already done a lot of challenging work, the cost and pricing section may be the most difficult part of your proposal. While most companies will try to balance cost and quality, there's no denying that your project fees will have a significant impact on whether or not you get the job.

How do you know what your fees should be? It's a good question. While experienced web development specialists will know how long they need to complete tasks and charge accordingly, newer web designers may struggle to settle on a fair but competitive rate.

A good way of establishing whereabouts your fee needs to be is by asking the potential client what their budget is. Some people find this difficult and uncomfortable. It shouldn't be. Negotiating on price is part of commerce and can benefit both you and the client.

Breaking down your costs

Your cost section should also include a breakdown of how you’ve come to your chosen figure. You may organize it so that there's a transparent fee for each deliverable in the project, or you might prefer to work on an hourly basis.

If you choose the latter, the timeline in your approach section will be a great help. If you do work on a per-hour basis, you'll be on sturdier ground should the project overrun due to complications on the client's end. This is because you can easily demonstrate that you've worked more hours than initially budgeted for.

Call to action, company info and sign-off

Your final section is essentially a summary page, and different designers will use the space in various ways. Some prefer a simple call to action, while others provide company info and contact details. You may want to do both.

If your proposal template has designated the page for one purpose or the other, don’t be afraid to change things around. After all, it’s your document to do with what you wish.

Finishing touches

A few finishing touches can be applied to this section. For instance, you may want to link to a pre-prepared contract that the client can e-sign immediately.

Alternatively, you could include a direct ‘Accept’ link that allows the client to click and inform you of their decision. The most important thing is that you don’t provide the client with a contract that they have to print out and sign. You’re a web guru - show off your digital skills!

Finally, we recommend providing a link to your portfolio website. It gives the client something else to look at and backs up the claims in your proposal.

How to write a website proposal

Now that you know what you need to include in your website design proposal, it’s time for a few tips and tricks on how to write it.

Start with a web design proposal template

Using our web design proposal template is a great way to get started. Rather than building from scratch, a template gives you a basic framework from which to work. Not every website design proposal template is alike, though.

We've designed our version to reflect the advice given in this guide and ensure you have the best chance of succeeding with your web design proposal. Not only is it quicker and easier to use a proposal template, but it also ensures you include everything you need.

Use your best ideas in all your proposals

Not every web design proposal needs to be written from scratch. While each should be tailored to the specific client you’re pitching to, you can reuse and recycle large sections, saving you a considerable amount of time.

Sell yourself

We can’t emphasize enough how important it is to use your proposal to really sell yourself and highlight why you’re the best person for the job. Clients will be looking for freelancers who stand out from the crowd and are a step above the competition, so don’t be afraid to blow your own trumpet.

It’s a balancing act

Writing a good web design proposal is a delicate balancing act. You want to demonstrate your skills without being arrogant. You want to include all the information the client needs, but you don't want to get bogged down in trivial details.

Striking this balance is largely a matter of experience. As you spend longer in the web development industry, you'll better understand what clients want to hear and why they're interested in you.

Focus the web design proposal on the client’s needs

We've mentioned this once already, but it's worth repeating - your web design proposal must be centered on the client's problems and needs. It doesn't matter whether you think there are other issues with their website; you're here to solve their problems. Find out what they want, demonstrate that you can give it to them, and your proposal will be good to go.

Creating a website proposal is simple with Bonsai

Using a web design proposal template is the easiest and most efficient way of creating your proposal. It's even more straightforward with a Bonsai proposal template. Let's look at a few reasons why:

The hard work done for you

A Bonsai web design proposal template does much of the heavy lifting for you. You don't have to do too much research, design, or formatting. It's all pre-prepared. Instead, you can focus on selling your web design services.

Quality guaranteed

When you use a web design proposal template from Bonsai, it’s been checked over and vetted by our experienced team. We know you demand quality, so we only use the best templates available.

Experienced freelance specialists

We work with freelancers in a wide variety of industries, so we understand the problems you face. Our web design proposal template is based on what you and your prospective clients want to see in a proposal.


How long should a web design proposal be?

It depends on the project. So there's no right or wrong length. Build on the website design proposal template and, when you've finished your first draft, go back and consider whether you've included all the information your potential clients need.

If so, you’re probably good to go. Remember - the client doesn’t need to know every little detail. Just enough to ensure you’re both on the same page and have the same expectations.

How should I submit my web design proposal?

Most potential clients will provide you with contact details that include an email address to which you can send your web design proposal. We would always recommend sending it digitally rather than in paper form. Why? Because you're a website designer and digital is where you work best.

Where can I find other web design templates?

You can find all the templates you need to deliver first-rate web design services right here on Bonsai. We have an extensive collection of templates, so take a look and see what you can find.

Frequently Asked Questions

Questions about this template.

How do you write a website proposal?

You may write from scratch or simply sign up with Bonsai. Their website proposal template is straightforward and is very easy to use. it includes the introduction, project overview, process, and costs.

How long should website proposals be?

Typically, a proposal is fewer than 10 pages long. Writing a website proposal is very time consuming process. But this shouldn't be the case when you have the right website pre-made proposal template. Try Bonsai's proposal template to edit and send. Download one now.

Does Google have a proposal template?

Google docs and their standard proposal templates would still require you a long time to edit. Automate this process using Bonsai's website proposal template. It's straightforward to customize to your business and look professional.