PRODUCT LAUNCH PROPOSAL

Product Launch Proposal

A proposal from Northwind Studio covering the launch plan, channels, timeline, and investment.

PREPARED FOR

Acme Co

PREPARED BY

Northwind Studio

DATE

August 18, 2026

Northwind Studio

PRODUCT LAUNCH PROPOSAL

Launch Overview

This proposal describes the launch program Northwind Studio will run for Acme Co. It covers positioning, launch story, channels, timeline, and post-launch operations.

RUNWAY

10 weeks

From kickoff to launch day.

CHANNELS

5 channels

Aligned to your audience.

SUPPORT

30 days

Post-launch operations window.

Objectives

Land a launch story that reads as clearly to press as it does to end users.
Coordinate marketing, sales, product, and PR to hit launch day together.
Deliver channel-ready assets for launch day and the two weeks that follow.
Measure launch metrics and produce a written 30-day post-launch report.

Northwind Studio

PRODUCT LAUNCH PROPOSAL

Launch Plan

The plan runs across three phases. Each closes with a written deliverable before the next begins.

PHASE 1 · STRATEGY

Story and cross-functional plan

Launch narrative, positioning, KPI targets, and a written run-of-show with dependencies across marketing, sales, PR, product, and support.

PHASE 2 · PRODUCTION

Creative and enablement

Website updates, launch creative across channels, press kit, sales enablement materials, and support-team training.

PHASE 3 · LAUNCH AND POST-LAUNCH

Launch day and 30-day operations

Launch-day operations, daily performance monitoring for two weeks, and a written 30-day report with learnings and next actions.

What is included

Launch narrative, positioning, and KPI plan
Website, social, email, and press kit assets
Sales and support enablement materials
30-day post-launch operations and report

Not included: paid media budget, third-party PR retainers or agency fees, video shoots beyond social-first cuts, and events. Media spend is billed at cost.

Northwind Studio

PRODUCT LAUNCH PROPOSAL

Investment

The engagement is a fixed fee. Line items below map to the phases in the launch plan.

Item	Rate	Qty	Amount
Phase 1: Strategy and story	$9,000	1	$9,000
Phase 2: Creative and enablement	$22,000	1	$22,000
Phase 3: Launch and post-launch	$10,000	1	$10,000
Program management and reporting	$4,000	1	$4,000
Total			$45,000

Payment Schedule

Milestone	Share	Amount
On signature	40%	$18,000
Launch day	40%	$18,000
Post-launch report	20%	$9,000

Invoices are due within 15 days. Kickoff is scheduled within 1 week of signature, subject to the launch date you provide on the acceptance page.

Northwind Studio

PRODUCT LAUNCH PROPOSAL

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

Enter your PO number

TARGET LAUNCH DATE

e.g. November 15, 2026

I confirm I am authorized to approve this launch program.

CLIENT

Sign here

Acme Co

AGENCY

Sign here

Northwind Studio

About this template

The Product Launch Proposal template is a five-page document for pitching a go-to-market engagement. It covers the launch overview with runway, channel, and support stat cards, the objectives, a launch plan in three phases — story and cross-functional plan, creative and enablement, launch day and 30-day operations — an investment table with a computed total, and an acceptance page.

Adjust the runway, channels, and enablement deliverables in Bonsai to fit the launch at hand. Merge fields fill in the client and date automatically, and the acceptance page captures the PO number, target launch date, and both signatures.

Details

Format: Doc · 5 pages

Recipients: Client + Provider

Signature: Required

Merge fields: Sender, Receiver, Date