ECOMMERCE WEBSITE PROPOSAL

Ecommerce Website Proposal

A proposal from Northwind Studio outlining a full ecommerce build, from design system to launch, for your DTC brand.

PREPARED FOR

Acme Co

PREPARED BY

Northwind Studio

DATE

August 18, 2026

Northwind Studio

ECOMMERCE WEBSITE PROPOSAL

Project Overview

This proposal outlines the ecommerce build Northwind Studio will deliver for Acme Co. It covers design, front-end and back-end build, platform configuration, launch, and post-launch conversion optimization.

PAGES

15 pages

Core store, collection, and content pages.

PRODUCTS

500 SKUs

Migrated with variants, images, and metadata.

DELIVERY

10 weeks

Discovery through launch, phased delivery.

Objectives

Ship a launch-ready store on Shopify or WooCommerce, fully configured.
Deliver an on-brand design system that scales with your catalog.
Optimize the flow from product page to checkout for conversion.
Integrate payments, shipping, and the apps your team already uses.

Northwind Studio

ECOMMERCE WEBSITE PROPOSAL

Scope of Work

The build runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

PHASE 1 · DISCOVERY AND DESIGN

Discovery and design

Brand and merchandising workshop, sitemap and user flows, wireframes for key templates, and a full design system covering home, collection, product, cart, and checkout.

PHASE 2 · BUILD AND INTEGRATION

Build and integration

Custom theme development, product catalog migration, payment and shipping setup, third-party app integration (email, reviews, analytics), and staging QA across devices.

PHASE 3 · LAUNCH AND POST-LAUNCH

Launch and post-launch

DNS cutover, launch-day support, 30 days of monitoring, and a first round of conversion optimization based on live traffic and checkout data.

What is included

Brand-aligned design system and custom theme
Product catalog migration with variants and metadata
Payment gateway and shipping carrier integration
Third-party app setup (email, reviews, analytics)
Launch-day support and 30 days of post-launch monitoring

Not included: paid media and ad management, product copywriting, product photography, ongoing hosting fees, and third-party app licenses. New scope can be added in writing at any time.

Northwind Studio

ECOMMERCE WEBSITE PROPOSAL

Investment

The build is a fixed-fee engagement broken into three milestone payments. Line items below map to the phases in the scope of work.

Item	Rate	Qty	Amount
Discovery and design	$8,500	1	$8,500
Build and integration	$22,000	1	$22,000
Launch and 30-day support	$4,500	1	$4,500
Total			$35,000

Payment Schedule

Milestone	Share	Amount
On signature (Phase 1)	30%	$10,500
Build kickoff (Phase 2)	40%	$14,000
Launch (Phase 3)	30%	$10,500

Invoices are due within 15 days. Timeline is 10 to 12 weeks from kickoff, subject to the launch month you provide on the acceptance page.

Northwind Studio

ECOMMERCE WEBSITE PROPOSAL

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

Enter your PO number

PREFERRED LAUNCH MONTH

e.g. December 2026

I confirm I am authorized to approve this engagement.

CLIENT

Sign here

Acme Co

PROVIDER

Sign here

Northwind Studio

About this template

The E Commerce Proposal template is a five-page document for putting your engagement on paper before it starts. It carries an overview with stat cards, objectives, a three-phase scope of work, an investment table with a computed total, and an acceptance page with inputs and signatures.

It is intentionally simple: rename what needs renaming in Bonsai, list your actual deliverables, and set the price. Merge fields handle the client details and date, and the last page collects a PO number, start date, and both signatures.

Details

Format: Doc · 5 pages

Recipients: Client + Provider

Signature: Required

Merge fields: Sender, Receiver, Date