Free Influencer Collaboration Agreement Template

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Influencer collaborations are one of the most popular ways for brands to market their content and engage with audiences. To make sure these collaborations are seamless and hassle-free, it’s important to have a proper agreement in place.

But, whether you’re the influencer proposing the collaboration with a brand, or the brand wanting to work with an influencer, what should your influencer collaboration agreement contain?

In this article, we dive into the essentials, including:

  • What exactly an influencer collaboration agreement is
  • Why you might need a contract for an influencer collaboration
  • What you should include in your influencer collaboration contract
  • How to pick the right brand or influencer to collaborate with
  • The three things you need to write your influencer collaboration proposal
  • Why you should work with Bonsai to create your influencer collaboration proposal
  • Frequently asked questions.

Let’s get into it!

What Is an Influencer Collaboration Agreement?

An influencer collaboration agreement sets out a contract between a brand and an influencer. It should include:

  • Details of the campaign or project
  • Payment terms
  • Scope and responsibilities
  • Details about content rights.

It should formally set out the terms of the partnership so nothing is left to chance!

Why Do You Need an Influencer Collaboration Contract?

In short, for your protection!

A collaboration contract makes expectations clear, helps to avoid misunderstandings, and ensures everyone has the same goals.

It doesn’t matter if you’ve got a huge platform or you’re just getting started — even micro-influencers need collaboration agreements!

What to Include in the Influencer Collaboration Agreement

1. Agreement Introduction

The introduction should begin with the date, the name of the influencer, and all the details of the brand. It sets up who is involved in the partnership.

2. Influencer Agreement Purpose

This section details the reason for the collaboration. It could be for a product launch, an awareness campaign, or an ongoing partnership.

3. Detailed Scope of Work

This is where the contract gets into a bit more detail. It will outline exactly what is expected from the influencer. This could include social media posts, stories, blog posts, or long-form video content.

4. Collaboration Description

The collaboration description should outline which social media platforms are required, the type of content, and any other specifics, such as requirements for displaying the brand logo or mentioning the name of the brand.

5. Particular Conditions for the Agreement

This section includes any additional conditions, for example, if the brand requires the influencer’s content to be approved before being posted.

6. Deliverable Timelines

Clear deadlines are essential — the agreement may include a posting schedule or several individual deadlines.

7. Payment Terms

Clarity around compensation is key! This section should include payment schedules, the amount the influencer will be paid, and any rules regarding bonuses.

8. Legal Obligations

Any legal requirements should be addressed here. This could include whether the influencer is required to sign a non-disclosure agreement (NDA), and how any disputes will be resolved.

9. Terms and Conditions

This section includes things like exclusivity agreements, details on who owns the intellectual property of the influencer posts, and Federal Trade Commission (FTC) guidelines.

How to Pick the Right Brand and Influencer for Collaboration?

A successful influencer collaboration with brands needs authenticity above everything. This means it’s essential for both brands and influencers to pick collaborations that align with their niche and values.

From an influencer’s point of view, you should feel a genuine interest in the product or service you’ll be promoting — it should be something you feel like you would use! You should also research the brand and check out its reputation and values.

Brands should ensure the influencer’s audience matches their target demographic. They should also check the influencer’s engagement rate and the quality of their content — especially their previous sponsored content.

Crucially, the partnership should seem natural and organic — it shouldn’t come as a surprise to the influencer’s audience that they’re promoting the brand in question. For example, while it’s natural for a travel influencer to collaborate with a hotel brand, it would be jarring for a food influencer to suddenly start promoting clothing brands!

How to Write an Influencer Collaboration Proposal?

A proposal is what comes before the collaboration agreement — it’s when an influencer reaches out to a brand to suggest a collaboration, or vice versa.

While either party may initially reach out via your preferred social media platform, try to move things to email quickly so that you have an easily accessible paper trail, and appear more professional.

1. Show the Client Exactly What You Can Do

Grab the client’s attention with a powerful intro — you want to demonstrate you understand the brand and its audience.

List your ideas for the campaign, and show you’ve done your research. If you have produced similar successful campaigns in the past, list them as evidence of what you can achieve.

2. Highlight What Sets You Apart

As the influencer, the client needs to know more than just your follower count and engagement statistics. Highlight your uniqueness, including the niche markets you cater to and any special skills you have.

Differentiating yourself from all the other influencers out there is key!

As a brand, remember that top influencers receive hundreds of brand collaboration proposals and need to pick and choose carefully — what does working with your brand offer them and their audience?

3. Include Your Portfolio

Clients want to see concrete evidence of what you can do. Include your portfolio of past campaigns — if your portfolio is large, make sure you curate it to show the most relevant collaborations. Include your engagement rates as proof of what you can achieve.

Creating an Influencer Collaboration Agreement is Simple With Bonsai

Writing new influencer agreements for each campaign you win is tedious and risky. It’s easy to forget sections or miss key information. New agreements may also require additional legal advice which can get costly. Bonsai’s influencer contract templates have been checked by top lawyers so you can be sure you’re getting a legally binding contract that protects you properly.

Sign up with Bonsai for free for an influencer contract template that meets applicable laws, has all the relevant information, and is a free download that you can customize quickly.

Bonsai’s influencer contract templates make it simple to adapt for new campaigns, saving you time while still giving you peace of mind. What’s more, an easy to sign online influencer contract means you can quickly clinch a deal when the client is eager to move ahead.

Frequently Asked Questions
Questions about this template.

Why do you need an Influencer collaboration agreement?

Having an influencer collaboration agreement protects both the influencer and the brand. It sets proper expectation as to what the collaboration entails.

How much does an Influencer make?

The money an influencer makes depends on various factors. The number of followers, the conversion they make and their engagement rate are some of the factors. Their rate would range from $40,000 to $100,000 per year.

To politely decline a collaboration with an influencer, express gratitude for being considered, then politely state that the partnership isn’t aligned with your goals. If you would like to consider collaboration in the future but your plate is currently full, make it clear you would consider a future collaboration.

To politely decline a collaboration with an influencer, express gratitude for being considered, then politely state that the partnership isn’t aligned with your goals. If you would like to consider collaboration in the future but your plate is currently full, make it clear you would consider a future collaboration.

How to collaborate on Instagram

The terms of an Instagram collaboration will depend on the client’s preferences and what your current niche is — it could include posting pictures, reels, longer-form videos, or stories. Influencers or brands may contact each other by DM first, then follow up with an email proposal.

What can be claimed as a tax write-off by influencers?

Influencers can claim similar tax expenses to the other freelancers and businesses. These include: (1) Home office expenses (2) Travel (3) Work-related courses and education (4) Website costs (5) Banking fees. Health and beauty influencers may also be able to claim workout clothing, lingerie, beauty products, and tools as tax-write-offs. Keeping a record of all influencer expenses is the best way to ensure you don’t overpay your tax bill.

What is the best platform for influencer marketing?

One of the hardest things about influencer marketing is finding top influencers for your brand. Or finding brands to work with. Influencer marketing platforms can help marketers run campaigns and find influencers that gel with their brand. allows influencers to showcase their skills in a portfolio and negotiate with brands on their platform. Make sure you have a contract template ready to go when you land a new client! Upfluence helps marketers find influencers, brand ambassadors, and affiliates for their companies as well as run their campaigns from one smooth interface. While in-person networking is always valuable for influencers to find brands to work with, it also pays to learn about the places marketers look to find you!

Template preview

Free Influencer Collaboration Agreement Template

Influencer Collaboration Agreement Template

First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Influencer").

The Contract is dated [the date both parties sign].


1.1 Project. The Client is hiring the Influencer to do the following: [SERVICE DESCRIPTION]

1.2 Schedule. The Influencer will begin work on [DATE] and will continue until the work is completed. This Contract can be ended by either Client or Influencer at any time, pursuant to the terms of Section 6, Term and Termination.

1.3 Payment. The Client will pay the Influencer a flat fee of [PROJECT RATE]. Of this, the Client will pay the Influencer [DEPOSIT AMOUNT] before work begins.

1.4 Expenses. The Client will reimburse the Influencer's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Influencer will invoice the Client at the end of the project. The Client agrees to pay the amount owed within [X DAYS TO PAY] days of receiving the invoice. Payment after that date will incur a late fee of [LATE FEE PERCENTAGE]% per month on the outstanding amount.

1.6 Support. The Influencer will not provide support for any deliverable once the Client accepts it, unless otherwise agreed in writing.


2.1 Client Owns All Work Product. As part of this job, the Influencer is creating “work product” for the Client. To avoid confusion, work product is the finished product, as well as drafts, notes, materials, mockups, hardware, designs, inventions, patents, code, and anything else that the Influencer works on—that is, conceives, creates, designs, develops, invents, works on, or reduces to practice—as part of this project, whether before the date of this Contract or after. The Influencer hereby gives the Client this work product once the Client pays for it in full. This means the Influencer is giving the Client all of its rights, titles, and interests in and to the work product (including intellectual property rights), and the Client will be the sole owner of it. The Client can use the work product however it wants or it can decide not to use the work product at all. The Client, for example, can modify, destroy, or sell it, as it sees fit.

2.2 Influencer's Use Of Work Product. Once the Influencer gives the work product to the Client, the Influencer does not have any rights to it, except those that the Client explicitly gives the Influencer here. The Client gives permission to use the work product as part of portfolios and websites, in galleries, and in other media, so long as it is to showcase the work and not for any other purpose. The Client does not give permission to sell or otherwise use the work product to make money or for any other commercial use. The Client is not allowed to take back this license, even after the Contract ends.

2.3 Influencer's Help Securing Ownership. In the future, the Client may need the Influencer's help to show that the Client owns the work product or to complete the transfer. The Influencer agrees to help with that. For example, the Influencer may have to sign a patent application. The Client will pay any required expenses for this. If the Client can’t find the Influencer, the Influencer agrees that the Client can act on the Influencer's behalf to accomplish the same thing. The following language gives the Client that right: if the Client can’t find the Influencer after spending reasonable effort trying to do so, the Influencer hereby irrevocably designates and appoints the Client as the Influencer's agent and attorney-in-fact, which appointment is coupled with an interest, to act for the Influencer and on the Influencer's behalf to execute, verify, and file the required documents and to take any other legal action to accomplish the purposes of paragraph 2.1 (Client Owns All Work Product).

2.4 Influencer's IP That Is Not Work Product. During the course of this project, the Influencer might use intellectual property that the Influencer owns or has licensed from a third party, but that does not qualify as “work product.” This is called “background IP.” Possible examples of background IP are pre-existing code, type fonts, properly-licensed stock photos, and web application tools. The Influencer is not giving the Client this background IP. But, as part of the Contract, the Influencer is giving the Client a right to use and license (with the right to sublicense) the background IP to develop, market, sell, and support the Client’s products and services. The Client may use this background IP worldwide and free of charge, but it cannot transfer its rights to the background IP (except as allowed in Section 11.1 (Assignment)). The Client cannot sell or license the background IP separately from its products or services. The Influencer cannot take back this grant, and this grant does not end when the Contract is over.

2.5 Influencer's Right To Use Client IP. The Influencer may need to use the Client’s intellectual property to do its job. For example, if the Client is hiring the Influencer to build a website, the Influencer may have to use the Client’s logo. The Client agrees to let the Influencer use the Client’s intellectual property and other intellectual property that the Client controls to the extent reasonably necessary to do the Influencer's job. Beyond that, the Client is not giving the Influencer any intellectual property rights, unless specifically stated otherwise in this Contract.


The Influencer won’t work for a competitor of the Client until this Contract ends. To avoid confusion, a competitor is any third party that develops, manufactures, promotes, sells, licenses, distributes, or provides products or services that are substantially similar to the Client’s products or services. A competitor is also a third party that plans to do any of those things. The one exception to this restriction is if the Influencer asks for permission beforehand and the Client agrees to it in writing. If the Influencer uses employees or subcontractors, the Influencer must make sure they follow the obligations in this paragraph, as well.


Until this Contract ends, the Influencer won’t: (a) encourage Client employees or service providers to stop working for the Client; (b) encourage Client customers or clients to stop doing business with the Client; or (c) hire anyone who worked for the Client over the 12-month period before the Contract ended. The one exception is if the Influencer puts out a general ad and someone who happened to work for the Client responds. In that case, the Influencer may hire that candidate. The Influencer promises that it won’t do anything in this paragraph on behalf of itself or a third party.


5.1 Overview. This section contains important promises between the parties.

5.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

5.3 Influencer Has Right To Give Client Work Product. The Influencer promises that it owns the work product, that the Influencer is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Influencer uses employees or subcontractors, the Influencer also promises that these employees and subcontractors have signed contracts with the Influencer giving the Influencer any rights that the employees or subcontractors have related to the Influencer's background IP and work product.

5.4 Influencer Will Comply With Laws. The Influencer promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

5.5 Work Product Does Not Infringe. The Influencer promises that its work product does not and will not infringe on someone else’s intellectual property rights, that the Influencer has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Influencer has entered into or will enter into with someone else.

5.6 Client Will Review Work. The Client promises to review the work product, to be reasonably available to the Influencer if the Influencer has questions regarding this project, and to provide timely feedback and decisions.

5.7 Client-Supplied Material Does Not Infringe. If the Client provides the Influencer with material to incorporate into the work product, the Client promises that this material does not infringe on someone else’s intellectual property rights.


This Contract is ongoing until the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 11.4. The Influencer must immediately stop working as soon as it receives this notice, unless the notice says otherwise. The Client will pay the Influencer for the work done up until when the Contract ends and will reimburse the Influencer for any agreed-upon, non-cancellable expenses. The following sections don’t end even after the Contract ends: 2 (Ownership and Licenses); 3 (Competitive Engagements); 4 (Non-Solicitation); 5 (Representations); 8 (Confidential Information); 9 (Limitation of Liability); 10 (Indemnity); and 11 (General).


The Client is hiring the Influencer as an independent contractor. The following statements accurately reflect their relationship:

  • The Influencer will use its own equipment, tools, and material to do the work.
  • The Client will not control how the job is performed on a day-to-day basis. Rather, the Influencer is responsible for determining when, where, and how it will carry out the work.
  • The Client will not provide the Influencer with any training.
  • The Client and the Influencer do not have a partnership or employer-employee relationship.
  • The Influencer cannot enter into contracts, make promises, or act on behalf of the Client.
  • The Influencer is not entitled to the Client’s benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).
  • The Influencer is responsible for its own taxes.
  • The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Influencer or any of the Influencer's employees or subcontractors.


8.1 Overview. This Contract imposes special restrictions on how the Client and the Influencer must handle confidential information. These obligations are explained in this section.

8.2 The Client’s Confidential Information. While working for the Client, the Influencer may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Influencer promises to treat this information as if it is the Influencer's own confidential information. The Influencer may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Influencer use a customer list to send out a newsletter, the Influencer cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Influencer written permission to use the information for another purpose, the Influencer may use the information for that purpose, as well. When this Contract ends, the Influencer must give back or destroy all confidential information, and confirm that it has done so. The Influencer promises that it will not share confidential information with a third party, unless the Client gives the Influencer written permission first. The Influencer must continue to follow these obligations, even after the Contract ends. The Influencer's responsibilities only stop if the Influencer can show any of the following: (i) that the information was already public when the Influencer came across it; (ii) the information became public after the Influencer came across it, but not because of anything the Influencer did or didn’t do; (iii) the Influencer already knew the information when the Influencer came across it and the Influencer didn’t have any obligation to keep it secret; (iv) a third party provided the Influencer with the information without requiring that the Influencer keep it a secret; or (v) the Influencer created the information on its own, without using anything belonging to the Client.

8.3 Third-Party Confidential Information. It’s possible the Client and the Influencer each have access to confidential information that belongs to third parties. The Client and the Influencer each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Influencer is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


10.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Influencer or both. For example, if the Client gets sued for something that the Influencer did, then the Influencer may promise to come to the Client’s defense or to reimburse the Client for any losses.

10.2 Client Indemnity. In this Contract, the Influencer agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of: (i) the work the Influencer has done under this Contract; (ii) a breach by the Influencer of its obligations under this Contract; or (iii) a breach by the Influencer of the promises it is making in Section 5 (Representations).

10.3 Influencer Indemnity. In this Contract, the Client agrees to indemnify the Influencer (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


11.1 Assignment. This Contract applies only to the Client and the Influencer. The Influencer cannot assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the Client’s written permission. In contrast, the Client may assign its rights and delegate its obligations under this Contract without the Influencer's permission. This is necessary in case, for example, another Client buys out the Client or if the Client decides to sell the work product that results from this Contract.

11.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

11.3 Modification; Waiver. To change anything in this Contract, the Client and the Influencer must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

11.4 Notices.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party’s address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

11.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that’s the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

11.6 Signatures. The Client and the Influencer must sign this document using Bonsai’s e-signing system. These electronic signatures count as originals for all purposes.

11.7 Governing Law. The laws of the state of California govern the rights and obligations of the Client and the Influencer under this Contract, without regard to conflict of law principles of that state.

11.8 Entire Contract. This Contract represents the parties’ final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.


First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.