CONTENT WRITING PROPOSAL
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
CONTENT WRITING PROPOSAL
A proposal from Northwind Studio outlining the writing engagement, deliverables, and pricing.
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
Northwind Studio
CONTENT WRITING PROPOSAL
This proposal outlines the writing engagement Northwind Studio will run for Acme Co. It covers the voice and style work up front, the ongoing writing cadence for blog posts, landing pages, and email sequences, and the turnaround your team can plan around.
PIECES
8 / month
Mix of blog posts, landing pages, and emails.
TURNAROUND
5 days
First draft delivered within 5 business days.
REVISIONS
2 rounds
Included on every piece before sign-off.
Northwind Studio
CONTENT WRITING PROPOSAL
The engagement runs across three phases. Each closes with a written deliverable and a review before the next begins.
PHASE 1 · ONBOARDING AND VOICE GUIDE
Kickoff interviews, review of existing content and brand assets, and a written voice and style guide covering tone, vocabulary, structure, and examples for every content type in scope.
PHASE 2 · ONGOING WRITING
Briefed writing across blog posts, landing pages, and email sequences on the agreed monthly cadence. Each piece includes research, outline, first draft, and SEO optimization pass before hand-off.
PHASE 3 · REVIEW AND ITERATION
Two revision rounds per piece, a monthly review call to align on what is working, and iteration on the voice guide and content mix based on performance and feedback.
Not included: content strategy work, distribution or publishing on your CMS, graphic design and illustration, and urgent turnarounds under 5 business days (billed at 1.5x the standard rate). New scope can be added in writing at any time.
Northwind Studio
CONTENT WRITING PROPOSAL
The engagement is a fixed monthly writing retainer, plus a one-time onboarding fee and a quarterly review. Line items below map to the phases in the scope of work.
| Item | Rate | Qty | Amount |
|---|---|---|---|
| Onboarding and voice guide (one-time) | $1,500 | 1 | $1,500 |
| Monthly writing retainer | $3,500 | 6 | $21,000 |
| Quarterly review | $1,000 | 2 | $2,000 |
| Total | $24,500 | ||
| Milestone | Share | Amount |
|---|---|---|
| On signature (onboarding) | Upfront | $1,500 |
| Monthly writing retainer | Monthly (1st) | $3,500 |
| Duration | 6 months | Renewable |
Invoices are due within 15 days. The monthly retainer is billed on the 1st of each month. Onboarding is scheduled within 2 weeks of signature, subject to the first assignment date you provide on the acceptance page.
Northwind Studio
CONTENT WRITING PROPOSAL
To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.
PURCHASE ORDER NUMBER
PREFERRED FIRST ASSIGNMENT DATE
CLIENT
Acme Co
PROVIDER
Northwind Studio
The Content Writing Proposal template is a five-page document for putting your engagement on paper before it starts. It carries an overview with stat cards, objectives, a three-phase scope of work, an investment table with a computed total, and an acceptance page with inputs and signatures.
It is intentionally simple: rename what needs renaming in Bonsai, list your actual deliverables, and set the price. Merge fields handle the client details and date, and the last page collects a PO number, start date, and both signatures.
Everything below comes pre-configured. Turn sections on or off, edit the copy, or add your own — Bonsai remembers your choices for next time.
Can I edit every section? Yes — every heading, paragraph, stat, table row, and signature block is fully editable in Bonsai.
Can I add more pages? Yes — add, reorder, or duplicate pages once the template is open.
Do merge fields auto-fill? Yes — Sender, Receiver, and Date pull from your client contact and the current date automatically.