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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Website Development Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is a Website Development Proposal?

A website design proposal is a document that details your proposed solution to a prospective client. Most freelancers use a project proposal as part of their sales process. It helps them communicate their development services and project terms to new clients seeking a web designer or developer.

Note: You can start customizing a killer web design proposal for free when you sign up for a Bonsai account. We have several proposals and related templates to help freelancers win more clients.

What to Include in the Proposal for a Web Development Project 

If you look up a project proposal example, you’re sure to find hundreds of different styles and formats. It’s easy to feel overwhelmed and unsure where to begin writing your own unique web design proposal template.

Fortunately, you don’t have to overcomplicate the process. You can certainly tailor your web design proposal template to fit your needs, but at the very least, it needs to cover the essential elements.

Executive Summary & Problem Overview

You should always start your website design proposal with an executive summary, sometimes referred to as a problem overview. The executive summary serves as an introduction to a client’s problems and why they need your web design services.

In some cases, you might use this section to present an opportunity instead of a problem statement. If you’ve noticed that the client’s business is missing out on a chance to improve their website, this would be the place to mention it.

Regardless of your approach, the overview must grab your potential client's attention. It’s your chance to demonstrate your knowledge of their business and needs. It also allows you to explain how you can help them. 

After reading your executive summary, your potential client should feel confident in your abilities. They should also walk away with a clear understanding of your responsibilities and the magnitude of the web design project.

Project Outline with Solutions 

Once you’ve defined the problem, you must present your solution. We know that it’s easier said than done, but this is one of the more critical parts of your web design proposal template.

Though you could simply create a list of project deliverables and move on, your clients will get more value from a detailed outline. It should include all of the web design services you will deliver, along with an explanation of how it will solve their problem(s).

You must focus on the benefits of your solutions and the positive impact on their business. The more specific you can be, the better.

For example, you could mention how your web design solution can increase their conversion rates by 50%. You could also mention increased brand awareness, engagement, sales, and more. 

When you take the time to create a detailed outline, you can prevent disappointment or frustration in the future. Not only will it give your client a better understanding of what you are offering, but it will help protect you from scope creep.

Project Timeline with Milestones

You have a few options for handling the list of deliverables and milestones. Some prefer to include the list of products and services as part of the outline. Others might like to see it on its own or combined with the timeline section.

If you choose to incorporate it with your schedule, we recommend that you list it in order of completion. From there, you can list the number of days each deliverable will require. You may also consider including a list of materials or processes that will need to be done before you can complete another item.

In some instances, you may have to outsource work to graphic designers, copywriters, or other freelancers. If that’s the case for your project, you should be sure to indicate which deliverables will be outsourced.

Based on the details of your web design schedule, your prospective clients should have a clear idea of how the workflow will operate and the timeframe of the overall project. They shouldn’t doubt when they will receive any drafts, prototypes, or tests. The schedule should also clarify any milestones.

What are Milestones?

A milestone is a step used to determine the overall project's progress. In most cases, it is associated with payment based on the percentage of work completed up to that point. We’ll discuss payment options in more detail next.

Pricing & Payment Terms

There are many ways you can handle payment collection for your web design company. In some cases, you may prefer to be paid upon completion. Other web designers might require 50% upfront. You could even utilize the milestone approach to get paid incrementally based on your progress.

No matter your preferred method, it should be clearly defined in the website proposal. Your prospective clients should be able to understand all of the payment terms, including:

  • When to Pay You
  • How to Pay You
  • How Much to Pay You

Just as you can have different methods of handling the payment, you can have a unique pricing structure. Never assume that your client knows how much they could end up spending on the project. Instead, you should consider creating pricing tables that you can easily include in your website design proposal template.

The pricing table should have a thorough enough breakdown to justify your costs. We recommend detailing how much time you will spend working on wireframing, graphic design, or search engine optimization.


You could write in as much detail as possible, but it still won’t be able to get your ideas across as well as a mockup. Therefore, it should be the final section of your proposal template. 

While it might be tempting to skip this step to save time, it could ultimately be the factor that wins over your prospective clients. Fortunately, there are many programs available that can help you create a quick mockup for your web design proposal template.

Benefits of Mockups

When you create a mockup, it allows your potential clients to visualize what their new website could look like before committing to you. Depending on the project, you could choose to include a design for mobile devices, desktops, or both.

If you are a freelancer pitching against a web design agency or other web designers, including the mockup can help you seal the deal if the client happens to like your approach better. If you fail to include one, they won’t see what you can do compared to your competitors. 

How to Write a Web Development Proposal 

In most cases, you aren’t the only freelance web designer submitting a proposal for a project. Therefore, it’s important that you craft a professional proposal that stands out from the rest. In fact, a web design proposal can make the difference between winning over a potential client or not. 

How can you make your web design proposal template more successful?

It takes more than just including the right elements. You must also write the web design proposal in a way that showcases your abilities. We recommend following the steps listed below to optimize your website proposal.  

Find out Exactly What the Client Wants

Before you can begin to tailor your web design proposal template, you need to know exactly what your potential clients want and need. The best way to understand their business is by conducting a discovery meeting.

It may take more than one meeting to get all of the information you need for your website proposal. If you would like to move through this part of the web design process more quickly, we recommend sending a list of questions to your potential customers ahead of time. This gives them more time to think about their goals and prepare for the meeting.

Questions to Ask at Your Discovery Meeting

The following questions serve as a great starting point for your web design project:

  1. What does your target audience look like?
  2. What is the purpose of your new website?
  3. Are there parts of your current website that you want to keep?
  4. What makes you different from your competitors?
  5. How do you rank in search engines with your current website?
  6. Do you need to match your website to match other business materials?
  7. What elements of other websites do you want to avoid?
  8. Where is your website hosted, and do you have full access to it?
  9. How many pages do you need?
  10. Who will provide website content?

These questions are just scraping the surface. You will want to ask more to dig deeper. Don’t stress over not having enough questions, though. As you go through the interview, you will think of follow-up questions more specific to their web design project. 

Highlight What Sets You Apart 

From your cover letter to your web design services, you should strive to show what makes you different from another design agency. However, you shouldn’t veer from the focus of your design skills. 

If you aren’t sure where to start, think back to your discovery meeting. Was there something important that your client mentioned that you are particularly good at? If so, you’ll want to highlight those skills.

Need some more inspiration?

Ask yourself: Do you work faster than the average web designer? Do you offer any free services in your package? All of these factors can set you apart from the other design proposals in their inbox.

Focus on Providing Value and Clarity

When you create proposals for potential clients, you should always make sure that you are clear and concise. The proposal is the last step before they sign a legally binding agreement with you. 

After reading your proposal, they should understand exactly how the web design process will work and the deliverables. Your clients should also know the price of your services and how to pay you.

We suggest that you also keep the focus of your web design proposal on the value you are providing. Avoid any fluff that will take away from your business and services.

Keep the Design Simple

We know that it's tempting to add a ton of colorful graphics to grab the attention of potential clients. You should avoid going over the top, though. You must find the balance between showing your creativity in your web design proposal without distracting from the main focus.

Successful proposals do so by including quality graphics and charts that support your claims. They also use color carefully so that it is in line with your branding. You can even create an impressive cover letter by including branding elements like your logo or header.

Tailor Links and References to Each Client

While a web design proposal template is a great resource to help you get more business, you shouldn’t send out the same proposal to every client. We recommend that you tailor all of your links, references, and portfolio items to each unique project.

For example, a client who sells children's clothes online would be less interested in seeing samples from a home remodeling brand. If you don’t have any portfolio items in their specific industry, we recommend finding links as close as you can get. In this case, including a mockup in your web design proposal would also be helpful.

Think About Any Possible Integrations 

In most circumstances, a website design project isn’t just about the website anymore. With today’s technology and social media, there are many different integrations your client may require. We recommend that you consider these possibilities and discuss them ahead of time.

Types of Integrations

On a basic level, you might have to connect the client’s social media accounts to their website for a live feed of updates. Others need more technical integrations to manage the backend with a CMS. 

Your client might already have integrations with their current website. You will need to find out if these integrations will carry over into the new design or not. While it might seem early to be having these discussions, they can save you time in the long run or help you get more work. 

Creating a Website Design Proposal is Simple with Bonsai 

You don’t have to write proposals from scratch every time when you sign up for Bonsai. We offer a free web design proposal template that can easily be customized for each client. In fact, our online proposal software makes it easier than ever to create new proposals for the following reasons.

Choose from Several Template Options

We offer several free template options so you can choose the layout design that best fits your proposal needs. You can even pair your proposal with other business documents, including a written agreement or contract. Whether you need an event proposal or graphic design contract, we have you covered.

Quickly Edit Your Website Design Proposal Template

With your free website proposal template, you can quickly edit your proposals for every project. It’s never been faster or simpler to change the details to fit the exact needs of each client. 

You can simply add or remove sections, customize the colors and logos, and tailor your samples. From there, you can simply save it and send it.

Send Automated Notifications to Clients

After you take the time to personalize your free website proposal template, you want to make sure that your client saw it. Our software automatically sends you updates when your proposal is received and read. 

You can also set up automated reminders to send out to your clients. You can send professional notifications directly to a client, whether you want to remind them to sign the contract or make a payment. 

Conveniently Sign Contracts Online

When you sign up for Bonsai, you can forget about printing, signing, and scanning a website design proposal template. We make it easy to add an e-signature to your PDF file so that you can move things along much faster. As soon as your client has read through your proposal and agreed to the terms, they can sign your agreement. Then, you can finally get started.

Website Development Proposal FAQs

Are you still feeling confused by the process of creating a winning web design proposal? If so, you’re not the only one! 

Should I Include a Disclosure Agreement?

Including a disclosure agreement with your web design proposal template isn't entirely necessary. However, you should discuss it with your client in your discovery meeting. This could be something that they require in order to protect confidential information or a new business idea. 

Do I Need a Severability Clause in My Web Design Proposal?

We recommend that you add one to your website proposal template because it provides you with protection. Without it, your entire agreement could be declared invalid due to a single provision that has been deemed unenforceable, invalid, or illegal. The affected provision would be removed with a severability clause, and the remaining provisions would stay in effect.

Frequently Asked Questions

Questions about this template.