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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Mobile App Development Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is a Mobile App Development Proposal?

A mobile app development proposal is a document that outlines how you—the mobile app developer—will use your skills in an upcoming project. It covers project scope, app goals, pricing, milestones, and everything in between. It’s a great way to open up a dialog with your potential clients. 

While your mobile app proposal should ideally tell the client what you can offer, it’s also a good way of showing how well you understand their requirements. 

A solid proposal shows your expertise as an app developer by drawing on your experience and past projects. It also conveys your ability to research and communicate. A strong mobile app development proposal strikes the right balance between persuading your clients and setting realistic expectations about the project. 

Writing this proposal from scratch for every potential project can take up too much of your time and keep you from running your business. That’s why you need a mobile app development proposal template—it speeds up the entire process by providing the entire layout for your standard proposal. 

You can then customize this proposal template as per your client’s requirements—be it android app development or apps for iOS devices—and wow them with a winning proposal. 

Note: Sign up on Bonsai for free and find free proposal templates for mobile app development to meet all your needs. 

What to Include in the Mobile App Development Proposal 

A mobile application development project has many moving parts, and it’s your responsibility to stay on top of them. It can take app developers a lot of back-and-forth to finally understand the client’s needs—but it’s essential for a successful project. 

Here’s what you need in your mobile app development proposal template:

Cover letter

The very first thing your prospective clients will see in your proposal is the introductory cover letter. This first page of your proposal should be engaging and capture the reader’s attention, setting the tone for the rest of the document. 

Create a great first impression on your potential clients by including details on:

  • Your name and experience
  • Your client company name and contact person
  • A brief project summary
  • The submission date for the proposal

All this info helps introduce you to the client, and gives them an idea of how you work. You want to aim to present a neat design that reflects your business—add your branding to really make an impact. You can even take this a step further by incorporating the prospect’s branding in the design, too.

cover letter of a Mobile app development proposal

App goals

For the next section of your mobile application development proposal template, identify your client’s problem areas. This will give you a clear idea of what they want to achieve with the app you’ll build. 

Have a discussion with your prospects before drafting the proposal to understand:

  • What they’re struggling with
  • What their goals are in relation to the app
  • Who the target audience is
  • What metrics they’re using to measure success
  • The type of development they need: android app development, iOS, or something else 

An in-depth conversation with your client puts you in a better position to write your proposal. It's difficult to solve a problem you don’t fully understand—a chat with the client should clear everything up. 

Project scope

After brainstorming with your potential client, it’s time to spell out the scope of your project. This section answers one primary question—what are you developing? 

More specifically, this is where you’ll dive into further detail—you need to cover the app’s functionality, features, user interface, navigation, and all the finer details. 

No two clients want the same proposal—and it’s tough to tailor your proposal design to every new prospect. You should always write your proposal with the client in mind. Consider how they want to see solutions, and ask yourself whether they’d enjoy flicking through your proposal.

For example, some prospects want the nitty-gritty of your mobile app development process—others are okay with just an overview.

When it comes to drafting the actual scope of any project, think of it as your plan of action for if you close the deal. You’re looking to communicate the software development process to someone who has little experience in the field—try and make it simple. Consider using a step-by-step approach:

  1. Discovery call to outline all the ideas for the app
  2. Creating a user journey map to build the navigation
  3. Making a wireframe to develop the user experience
  4. Designing the wireframe to come up with the user interface
  5. Refining, coding, and cleaning the code
  6. Testing and troubleshooting

Give your potential clients a roadmap. This will help them assess whether you’re the right fit for the role or not—without having to be an expert.

Workflow and timelines

Once you’re done with scoping, you have to put on your planning hat and come up with realistic timelines for completing this app project. Many clients have their own timelines for building and launching the app—these are unrealistic in most cases. 

Proposing feasible timelines is more important than you might think. This section of your mobile app proposal template essentially covers when your client can expect any deliverables, and gives an idea of project completion. This project timeline isn’t binding, however you want to remain realistic regardless. 

Break your project into multiple stages, set out milestones, and create a detailed schedule of timelines. Factor in emergencies and holidays to come up with a more accurate estimate of the timescales. 

include timeline and milestones on your proposal template

Bonsai top tip: Don’t rush the project just to meet the client’s desired deadline—stand your ground. You’re in the best position to decide what’s possible and what’s not when it comes to application development—not the client. If they’re unable to compromise on timeline, seriously consider if it’s something you’re able and willing to take on. 

Case studies

If there’s one section in your mobile app development proposal template that can give you a competitive edge, it’s your portfolio. Every experienced app developer has a portfolio to spotlight their skills and validate their proposals.

Including case studies relevant to the project at hand can work in favor and convince clients to hire you. The idea is to give them confidence in your work by showing that you’ve built similar apps before. 

This section can be a complete gamechanger and bring you more conversions. So, it’s important that you include accurate details here. 

Explain every project with these points:

  • Client and app name (given you’ve obtained prior consent)
  • App’s primary goal and functionality
  • Development workflow and timeline
  • Images from the final product and app branding 
  • Testimonials from users and client

A stellar portfolio can even expedite the sales process and multiply your conversion rate. 

Pricing details

Pricing is one of the most important elements of your proposal. For some clients, it might be the first section that they look at. Let’s face it: it often boils down to cost. 

Don’t undervalue your mobile app development services just because your prospective client doesn’t have the budget for them. It’s best to first qualify your leads based on their budget and then proceed with the conversation. 

Have a chat about how much your clients are able to spend on the development process. This helps you determine whether this is a project you’re able to take on or whether it’s a project that’d be better suited to a less experienced app developer.

Remember: a proposal is not the same as a quote—which includes a detailed breakdown of the pricing terms for the entire project. You still need to provide detail here, but nowhere near the level of detail you’d expect from a quotation.

add a detailed breakdown of the pricing terms of your project

Breaking down the costs into different development stages is a great way to structure this section to make it easy for your clients to understand. You can also include specific costs associated with the tasks involved in the process, such as Android developers, iOS developers, web developers, and similar. 

On top of the development costs, you should also include the potential costs of support related to hosting, bug fixing, maintenance, and iterations. 

Other details

In this section, you can include any extra project details that didn’t make it into the main body of your proposal. This includes terms and conditions for the project, and outlines any other web content elements that need to be considered throughout the project. 

Here you can also provide information on other services you offer. The client may only have expressed interest in one area of your business—here’s where you can let them know you do much, much more. Prospects may not need those services currently, but they at least know where to turn in the future.

How to Write a Mobile App Development Proposal 

There’s no secret to creating the perfect proposal, but a few best practices can come in handy. Before you start drafting your new proposal template, look at some of these tried and tested tips to nail your proposal:

Find out exactly what the client wants

Your project proposal won’t be convincing enough if you don’t know exactly what your client expects. You need to dig deeper into their game plan and understand the bigger picture of the app you’re building. 

Have a conversation about the project and ask these questions to get specific insights about all aspects of the project. You also want to gain an understanding of the wider organizational goals and processes to understand how the app fits in:

  • What’s the problem you’re aiming to solve through this app?
  • Do you have any existing digital platforms or backend frameworks? 
  • What are your short and long-term goals with this app?
  • Are there any competitor apps with the same/similar functionality? 
  • How does this app align with your marketing strategy?

All these answers will inform your business proposal and allow you to tap into your client’s interests. Instead of giving them a generic rundown of your development phase and project costs, involve them in the process and create a bespoke proposal. 

Do industry research 

In addition to convincing your clients to award you the project, your proposals also help in building your credibility. For potential customers to trust you with their app, you have to first prove your mettle and show them you’re worth the investment. 

Spend some extra time understanding your client’s business and the app’s ideal users. Study their problems and identify their preferences. Analyze your client’s goals for the app. 

Then draft your business proposal for mobile application development—combining the client’s requests with all your research. This convinces clients that you’ve understood the project, and are well-equipped to handle it.

Keep it realistic and feasible

Developing mobile applications is no walk in the park—don’t commit to impossible deadlines. While drafting your proposals for a mobile app project, remember to add timelines that you know work for you. 

Make sure to build in time for delays and unexpected issues—they’re almost inevitable, especially on bigger projects. You don’t control all the moving parts—sometimes things are just out of your control. It’s important that the client understands and acknowledges this.

Include clear CTAs

What happens after your client likes your proposal and wants to hire you? Don’t leave them in the dark—come up with the right CTAs for your proposal to tell the client what happens next. 

No great proposal is complete without the right CTAs. Your mobile application development proposal should spell out the next steps to hire you—include details on signing a contract, processing the advance project fee, and kicking off the development phase. 

include clear CTAs when writing a proposal

Creating a Mobile App Development Proposal is Simple with Bonsai 

Does the thought of drafting your own proposal from scratch make you nervous? 

Don’t let it—Bonsai’s mobile app development proposal template includes everything you need to instantly create a dazzling new proposal. Long gone are the days of umming and ahing over what to include in your mobile app development template—Bonsai makes sure you’ve got everything you need.

Let these templates do the talking for you while you focus on the real work. You can get started in three easy steps:

  1. Sign up for free to Bonsai
  2. Choose a proposal template that fits the bill
  3. Customize the template as per your client’s preferences

Bonsai’s huge selection of templates for proposals, contracts, invoices, and more make streamlining your business processes easy and hassle-free. It’s quick and easy, and there are hundreds of templates to choose from. 

Mobile App Development Proposal FAQs

How do you write a proposal for a mobile app?

Writing a proposal for a mobile application development project is easy when you follow these best practices:

  • Find out exactly what the client wants
  • Do industry research 
  • Keep it realistic and feasible
  • Include clear CTAs

Win over projects for both android and iOS app development with a strong proposal to demonstrate your expertise in creating mobile apps for any purpose.

How do you structure a proposal for mobile application development?

Every great application development proposal includes these standard elements:

  • Cover letter
  • App goals
  • Project scope
  • Workflow and timelines
  • Case study
  • Cost

You can add other sections as per your preference, but these are the essential must-haves in your proposal process.

Frequently Asked Questions

Questions about this template.