Free eCommerce Website Proposal Template (PDF)

Fully editable with custom branding and templated offering.

Free eCommerce Website Proposal Template (PDF)

Fully editable with custom branding and templated offering.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free eCommerce Website Proposal Template (PDF)

Fully editable with custom branding and templated offering.

Free eCommerce Website Proposal Template (PDF)

Fully editable with custom branding and templated offering.

Bonsai has helped create 1,023,928 documents and counting.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents
eCommerce Proposal Template
Use this eCommerce proposal now for free

What is an Ecommerce Business Proposal?

An ecommerce, e commerce, or e-commerce proposal is a document that freelancers and contractors use to pitch ecommerce website projects to potential clients. 

Typically, ecommerce proposals include project details, pricing information, and a timeline, as well as other important information that clients use to make a decision. 

They may also be referred to as an: 

  • E commerce proposal template
  • E-commerce site proposal 
  • Ecommerce website proposal 
  • E commerce project proposal
  • Ecommerce development proposal
  • E commerce web design proposal

What to Include in an Ecommerce Proposal    

An e-commerce proposal is made up of many different parts, all of which come together to help you convince a client that you’re the right person for the job. Whether you use proposal software, like Bonsai, to make your template, or you make one on your own, it should include: 

1. A cover page 

Your cover page should feature your brand colors, logo, and the name of the company and individual you’re sending it to. 

2. The project overview and goals

Next comes the project description as well as an outline of the business goals you plan to meet. These should be made up of the information you gathered during any previous client meetings or calls. 

For example, if they mentioned they want you to upgrade their existing website to facilitate online credit card payments, you can use this section to explain how you plan to do that. Or, if they explained that they frequently lose customers on a specific page in their online store, tell them exactly how you plan to address the issue. 

3. Deliverables

Deliverables are made up of the products or services you plan to provide to a potential client. In an e commerce proposal, this may include: 

  • Planning and implementation documents
  • Wireframes for online store designs
  • A fully functional e commerce website that allows for online payment processing
  • Responsive design for mobile phones

What you deliver depends on the client’s needs and the services you offer. You may also provide other services such as writing, photography, or digital marketing in your business proposal. 

4. The process and timeline

In this section of your e-commerce proposal template, outline the process and expected timeline for the project. Include specific steps and estimated time commitments for each phase from beginning to end. 

For example, your process and timeline might look something like this: 

  • Initial design meeting with client - 1 day
  • Wireframes and design - 30 days
  • Project implementation - 14 days
  • Testing and feedback - 3 days
  • Bug fixes - 3 days

Make sure that the timeframes you provide leave you with enough wiggle room to handle unexpected issues or delays. And pay attention to whether a fast turnaround is important to the client. If so, you may want to bump up your timeline — within reason. 

5. Work samples and competitor information 

While the section of your proposal template is optional, it can help to sway particularly desirable clients. If you want to go the extra mile to convince a client to work with you, include relevant work samples and competitor information. 

Look through previous projects to find clients or websites in a related industry or with a similar problem. Highlight your best ones to show the prospective client that you’re familiar with their business and that you feel confident and comfortable with taking on the work. A website link to a live project, a case study, or even a screenshot will do. 

And, if you know they’re getting quotes from other contractors, use this section to showcase what sets you apart. For example, do you offer lower pricing or a faster turnaround? Are you more experienced in handling their unique needs or have you worked with a similar e commerce business before? 

This is your opportunity to make a case for yourself, so do your best to highlight what makes you the best person for the job so you can seal the deal. 

6. Pricing information

Pricing information is one of the most important aspects of your proposal template. Most clients with e commerce projects will have a budget, and this section can make or break whether they can afford to take you on. 

In your pricing section, it’s important to include detailed information instead of just a random number. Break down the cost of each service so that the client knows exactly what they’ll be paying for. This will help them understand your value and services before they sign a contract. 

Be sure to include: 

  • Your pay structure (hourly, per project, or retainer)
  • Each service and its associated cost
  • Which services are necessary and which are suggested
  • Any discounts, additional fees, or required deposits
  • An estimated total 

It’s beneficial to include this information near the end of your proposal template so that you have a chance to plead your case before any money is brought into the equation. 

When to Use an Ecommerce Proposal

E commerce proposals can be used in a variety of circumstances. You should use one when: 

  • You’re pitching an ecommerce project to a new client, such as a website with an online store
  • A client wants you to integrate payment processing software into an existing website
  • A client wants you to design and develop an e commerce platform
  • You’re pitching a web development project that involves ecommerce stores or sales software
  • A client needs you to build an e commerce website 

You don’t have to use a proposal template for every client. Instead, save them for big projects and major clients where added professionalism and an impressive proposal are likely to make a difference. 

Who Should Use an Ecommerce Proposal

You should use an ecommerce proposal if: 

  • You’re a freelance web designer or developer pitching an ecommerce project to a client
  • You’re making a website design or development proposal that includes an e commerce element
  • You really want to work with a specific business or company 
  • You want to showcase your ecommerce web development or design services in a professional package

How to Write an Ecommerce Proposal 

Whether you create a proposal template from scratch or you use proposal software, like Bonsai, there are some best practices you should follow to ensure your pitch motivates the client to sign a contract

1. Communicate with the client

In order for you to create a solid pitch, you need to have a clear understanding of what the business or company wants and whether you can meet its goals. Have a kickoff meeting with them before you make a proposal to discuss the project goals, scope, budget, and any other relevant details. 

If you have questions while drafting your proposal, clarify them before finalizing your pitch so that you have the most accurate information. 

2. Use proposal templates

Instead of making a new proposal for every client, draft a template that you can customize for each one. This will help to ensure that you don’t forget to include any important elements and it will save you time as well. 

You can either design a template yourself or use software like Bonsai to customize a visually appealing and clean proposal. 

3. Keep it simple

While a proposal should be detailed, be careful not to go overboard. The longer your proposal is, the less likely it is to be read in its entirety. Keep your content straightforward, simple, and succinct so that it’s easy to scan and absorb. 

Use tables, bullet lists, and bold text to draw attention to important details and to break up large blocks of text. This will help with readability and make it easier for team members to find the information they’re looking for. 

4. Stick to what the client asked for

While it’s totally acceptable to tack on some additional suggestions at the end of your proposal, make sure the focus is on what the client asked for. If you have other great ideas that you think would make the company’s website stand out, bring them up in a meeting or phone call separate from the proposal. 

You don’t want to overwhelm your potential clients by focusing on too many other aspects of their website or pitching too many of your services all at once. If you do, you could miss out on making a deal. 

5. Edit your proposal 

Before you send your proposal package to the business or company you want to work with, review it for typos, grammatical errors, and accuracy. Pay particular attention to: 

  • The spelling of the company or business name
  • How team members names are spelled
  • Any dates you’ve referenced 

Run your proposal through a spell checker and get someone else to review it for you as well. This is essential for making a good impression and giving off a professional vibe. 

Creating an Ecommerce Proposal is Simple with Bonsai 

You’re a busy freelancer, which means that saving time and money is important to you. That’s why Bonsai makes it easy for you to create, edit, and send ecommerce proposals. As an added bonus, they’re completely customizable, which means you can include your logo, add or remove sections like executive summary and scope, and set branded colors. 

Plus, you can send, accept, and sign proposals online, making the process easy and convenient for both you and your clients. 

Ecommerce Proposal FAQs

What services can you use an ecommerce proposal for?

You can use an e-commerce proposal to outline any services associated with an e-commerce project, such as: 

  • Web design and development
  • Platform research 
  • Hosting setup
  • Online store maintenance
  • Responsive design
  • Web app audits

What counts as ecommerce?

E-commerce is made up of buying and selling products or services over an electronic network, such as the internet. For example, when you purchase an item on a website and pay for it using your credit card or PayPal account. 

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