Free Business Marketing Proposal Template

Fully editable with custom branding and templated offering.

Free Business Marketing Proposal Template

Fully editable with custom branding and templated offering.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Business Marketing Proposal Template

Fully editable with custom branding and templated offering.

Free Business Marketing Proposal Template

Fully editable with custom branding and templated offering.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents
Business Marketing Proposal Template
Use this business marketing proposal now for free

For your business to grow, you need to market your products and services. As a digital marketer, business proposals are the order of the day as they let your prospects know of the services you are offering and the value you bring to the organization. A well-done business marketing proposal could be the ticket to landing your dream client. However, when done poorly, the marketing proposals end up binned with the trash.

While marketers find it easy to promote and sell the products and services for other people, sometimes, they probably don't enjoy doing it for themselves. If you find yourself in this shoe, that's not a problem. Writing and submitting a business marketing proposal isn’t the most exciting part of marketing. Also, it is probably the last thing you want to spend your valuable time doing daily. However, you just have to create this document if you want to win top contracts in your niche. Landing the best clients and ones with the biggest pay means you need to write a marketing contract effectively.  

Business Marketing Proposal Template
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While proposal writing is an unfortunate necessity for your business, it does not have to be a pain. Some simple steps and solutions can make proposal writing an easy-to-do activity. How? Downloading a template or entering your details on platforms like Bonsai will reduce the time and efforts you spend crafting a business marketing proposal. It will also help if you take time to learn how to write a persuasive proposal, or at least know what it should contain if you must edit a ready-made sample.

Once you've learned the basics, it becomes easy to create your template and start converting your targeted high-profile client while reducing time investment and unnecessary hassles. Ready? Jump in at the next section!

1. The anatomy of a business marketing proposal template

Business marketing proposals vary in length and style from one project to another, but their structure is not too different. Writing a proposal is not the time to overload the document with tons of creativity. Your write up should be brief, and with just enough information to help the decision-maker take action. Here are what a typical digital marketing proposal should contain:

1.1. Problem statement

The section also stands as the executive summary of the proposal, and here is a chance for you to prove that you understand your prospective client's needs. Often, clients' issues are more complex than the required service, and you have to straighten them out in writing. A winning problem statement shows the client what they really need and not what they want, and you should offer a solution and not just a service.

1.2. Scope of work & solution 

Once you clarified to your prospective client that you understand the issue, the next step is to present them with your services as the best solution to their problem. This section details the services you plan to offer and the strategy you will employ. Endeavor to paint a picture of the outcome of your service in your business marketing proposal. This can include your market research proposal as well.

1.3. Benefits

A good understanding of the problem and a well-defined solution would be fine in a perfect world with no competition but far from ideal. Instead, you have to explain how your services will benefit your prospective client in your business marketing proposal. Bring in statistics if necessary, and include relevant information to convince your potential client. 

1.4. Timeline & metrics

Include your estimated schedule to show you are organized in carrying out your services. Break down your service into manageable bits and include milestones if applicable. Also, define the metrics like marketing ROI to measure the effectiveness of your approach. 

1.5. Compensation

Make your pricing chart easy to understand because the cost is a crucial factor in cementing the agreement. Include all costs associated with your service and completing the project. Add the terms of service- payment schedule; guarantees involve and situations that warrant contract termination. 

So, what could be the reasons your proposals end up bringing no business? Below we highlight a few issues that lead to poor conversion rates from a business marketing proposal.

2. A business marketing proposal template helps you capture clients' interest

Poorly-done business marketing proposals can kill a business relationship before it even begins. The prospective client loses interest within moments of looking at it. Most poor business proposals contain too many irrelevant details that bore most managers to death. Your potential clients don't have the time to go through extra information they have seen copy-pasted on hundreds of other proposals on their desks. Your marketing proposal thus should not be generic.

Take time to study what your prospects want to see. Go online and read from the business owners themselves and you will get a bright idea of what puts them off within seconds of looking at a business proposal.

3. Don't focus on yourself in the business marketing proposal template

Almost every other generic marketing proposal drones on and on about the skills and accolades on the service provider. However, your prospective client wants to know what value you bring to them, not how good you are at your job. This issue is a thin line since it can be hard to distinguish value from accolades. However, if you have to focus on your company even for one moment, make sure that the intent is to show the value you will bring to the prospective client.

Your business marketing proposal is a tool to bring in more business, thus let the potential client know that you fully understand their unique needs, and capitalize on that. Let the prospective client know what's in it for them, and your company will stand out from the many other tech-savvy start-ups clamoring for the limited attention.

4. The structure and presentation of the business marketing proposal template

Despite asking you to stand out from the crowd, remember that a marketing proposal is a BUSINESS tool. Thus, the structure of your business proposal should maintain the standard requirements; otherwise, you risk losing value in your prospective clients' eyes. How can you convince them that you are a great marketing firm yet you cannot piece together a standard marketing proposal?

Business Marketing Proposal Template Example
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Make sure that your business proposal contains all the right information that you will package in a transparent, concise manner. You need to know what to include, what not to include and how you can bundle that information up in a way that makes sense. This move will save your prospective clients' time and energy, and if they get the motivation to continue reading, you could be on your way to closing a deal.

If you don't know how to bundle your business proposal, you can quickly get a great business proposal template online, and you can use it to structure your business proposal to suit the prospective client uniquely. You don't have to start every business proposal from scratch. Having a well-structured marketing proposal makes it more persuasive.

To conclude

A well-structured business marketing proposal identifies your target customers and conveys the value you will bring them in a successful business relationship. When done correctly, the business proposal could help you get unlimited customers, dramatically increasing your company's success.

Frequently Asked Questions
Questions about this template.