A photography proposal should help you to win more clients and secure more photography contracts. Don’t put too much emphasis on the time it takes to write one. Look at the result you’re likely to enjoy once the client goes through a well-written proposal and feels sufficiently impressed to contact you for your freelancing photography skills. Your freelancing business depends on the clients you attract. Use the proposal to beat your competition. Use it to gain a competitive advantage over them.
As a freelance photographer, you are probably thinking of ways of getting new clients or earn more money. There is nothing wrong with that. After all, you are in business, just like any other entrepreneur. The good news is you can start earning good money from the beginning.
What is more, you do not have to break your back working round-the-clock to make the kind of money that your skills, training, and experience deserve. All you need is a well-written photography proposal in PDF, and you would be good to go!
Below are a few ways that the best photography proposal PDF can help you get more clients.
Freelance photographers must find ways of getting into the heads of their clients. This can happen in many ways. The proposal PDF is one of the most effective tools in this regard. It has to be well-written though. Be as creative in the proposal as possible. Use it to preach the gospel regarding the services and solutions that you provide. Do not hold anything back. Point them to the issues you consider the most important in the kind of service they expect from you.
Clients love stories. In fact, you should build your entire freelance photography business as a narration of the stories you want your clients to listen to. The photos you take, the angles you shoot them at, the quality of the photos, and your technique should all combine beautifully to narrate specific stories. Use the proposal as the tool through which you can sit down with your clients and narrate to them the stories about their lives.
One beauty with the proposal is its ability to enhance your credibility as a freelance photographer. Your clients have a few problems. They need solutions to these issues. A good photographer knows how to solve these problems. How can you help? What type of service can you offer? Are you experienced in the type of photography for which they need experts? Answer these questions to reassure them of your credibility.
This ties in well with the point regarding getting into and staying in your clients’ minds. Find a way of capturing their attention. Force yourself into their minds. Ensure that they are always thinking about you. That all depends on the content of your photography proposal PDF. It determines whether the clients you wish to serve remembers you or not. Give them a good reason for remembering you whenever they need photography services.
The photography proposal PDF offers you a chance to talk about yourself in professional terms. Use it to let the clients into the fact that you consider them collaborative partners. Weave words together to show them that they are part of your success. Reassure them that they are crucial to the growth of your business. In your freelancing career, you will come across numerous clients who look down upon freelancers. Give them a reason to treat you well.
Clients who treat you like collaborative partners:
That said, freelance photographers should never devalue the important role a photography proposal plays in professional careers. The photography proposal PDF can attract more clients into your business thus offering you the platform needed for growing the business beyond your wildest dreams. Use it for acquiring the caliber of clients who can offer you consistent work long-term. Use it to find clients who are ready to handle you like the collaborative partner that you are.
Freelancers cannot afford to be generalists. They have to settle on a niche. As a freelance photographer, you also have to indicate what your niche is. It may surprise you to note that there are many niches in this particular industry. Choose one and start focusing on it in any photo proposal that you write.Let clients know that you specialize in a specific niche. By doing this, you would be able to attract the high fees that you deserve as a specialist. You have the option of settling on a niche or being a Jack-Of-All-Trades from the first day.
Secondly, it is crucial for freelance photographers to clarify their service offerings. Your clients should never be in the dark regarding what you have to offer. Here, the customers will have to be in the clear regarding what you can and cannot do.
More specifically, inform them what you do and don’t do. One benefit of clarifying service offerings is the boost it gives your brand. On top of all that, this approach gives you more control in terms of how your clients perceive you. What is more, it also helps you to create the kind of portfolio that you find more appealing.
As you continue specializing and improving your skills, you will eventually get to a point where you have the freedom to choose the kind of client you wish to work with. Find a way of describing and defining such a client in your photo proposal. There are different ways of doing this.
For example, you can indicate what you expect from all your clients in the proposal. This way, your clients have the choice of proceeding with you or looking for somebody else in case they find your expectations a bit too much for their liking.
In freelancing, websites are the platforms through which you offer your portfolio to the whole world. The site offers your clients – both existing and prospective – an avenue through which they can see what you have done. More crucially, the site makes it possible for the clients to take you and your work seriously. The portfolio website will serve several purposes, as you will learn with time. For example, it offers the proof of work and capability that most clients demand in case your job experience is not something worth talking about.
The site is also for:
Lastly, your photo proposal is a goldmine. For this reason, you should take great care of it. Treat it like the asset that it is to your freelance photography business. It is not merely a worthless piece of paper. Clients will respond to you and pay you more based on the information you include on the proposal. The proposal also mentions your skills, which clients can then use to gauge whether you are the exact type of freelance photographer they need for their upcoming photography projects.