Free Facebook Marketing Proposal Template

Fully editable with custom branding and templated offering.

Free Facebook Marketing Proposal Template

Fully editable with custom branding and templated offering.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Facebook Marketing Proposal Template

Fully editable with custom branding and templated offering.

Free Facebook Marketing Proposal Template

Fully editable with custom branding and templated offering.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents
Facebook Marketing Proposal Template
Use this Facebook marketing proposal now for free

The Fundamental Elements of a Facebook Ads Proposal Template

Whether you’re pitching to a small business, a marketing agency, or a multi-million dollar enterprise, the success of your Facebook ad proposal lies in how well it aligns your services with the client’s goals. 

Your proposal should ideally communicate your USPs and highlight the results you can achieve. Analyze your prospect’s requirements to create a tailor-made proposal for them that includes all the necessary details they need to make a decision. 

Note: Sign up for Bonsai free and access this Facebook marketing proposal template, plus a host of customizable templates for proposals, contracts, invoicing, and more.

A laptop with Facebook login page on the screen

Here’s a clear structure you’ll need to craft the perfect Facebook ad proposal:

Cover letter

The cover page is your chance to impress a potential client and nudge them to read the rest of your Facebook marketing proposal template. If the cover letter fails to intrigue prospects, it’s highly unlikely they’ll take the time to read further into your proposal. 

Start by introducing yourself and include some of your skills and experience so far. Aim to create a proposal that’s both engaging and appealing whilst also explaining why you’re the best digital marketer for the role. 

Executive summary

It can be a good idea to include an executive summary in your proposal. This gives an overview of the project and proposal and allows prospects to get a gist of the document without reading it cover to cover. 

Summarize the key points of your proposal, and provide background info on the project and popular social media platforms you’re harnessing experience from. It’s a chance to set the scene for your proposal and highlight the main considerations before diving in deeper.

Plan of action

One of the most crucial elements of any Facebook ads proposal template is defining the project requirements. This segment first spells out the client’s goals—giving you the chance to show how well you’ve understood their needs and mission on social. This will make the client more confident in trusting you with your proposed Facebook advertising campaigns. 

Once you’ve set expectations, present your plan of action and give prospective clients a peek into what you can do to produce the expected results. 

Here’s what you can include in your Facebook marketing proposal template:

  • Brief competitor market research
  • An overview of buyer personas for targeted outreach
  • An overview of your strategy for managing Facebook ad campaigns
  • Data analytics tools and weekly reports to report and further inform campaigns with

Include what’s necessary for your prospect’s requirements and add any info that helps you stand out. This section of your proposal will essentially answer questions relating to the project’s scope of work. 


A Facebook advertising proposal is incomplete without a timeline of expected milestones and results. 

Your Facebook ad proposal should outline realistic timeframes for the project to maintain steady progress and avoid delays. You can divide the project into different milestones across the project’s duration. Alternatively, you can also assign a deadline for every deliverable to track your progress. 

For example, you can specify that you’ll prepare and present the ad campaign strategy ten days after the project’s commencement. You can then mention that any edits–such as finalizing, creating, and A/B testing the ad–will take four more days. 

This is a key section when it comes to setting expectations, so make sure to provide deadlines that you know you’ll be able to hit. It’s tempting to go above and beyond to impress, but this just isn’t feasible when it comes to meeting the goals you set or fitting all of this into your proposal!

Previous work

Showcase your expertise as a digital marketer and in social media specifically by including some insights from your existing or past client projects. 

Presenting a case study of similar projects you’ve completed in the past will build a stronger case for you. Tell your prospects about the results you’ve achieved in the past. It’ll prove your ability to understand the project goals and exceed the expectations. This can add a lot more weight to your Facebook marketing proposal template.

Pick a couple of case studies of previous projects from the same industry or niche and briefly explain your contributions. 

You can highlight:

  • The client’s objectives and existing ad management setup
  • The package of services you offered to address their pain points
  • The results you achieved through the defined plan of action

Take this section as an opportunity to reinforce how capable you are of taking on such a project.

Facebook Insights report displayed on a laptop screen

Payment terms

The last section of your Facebook ads proposal template will include a detailed insight into your pricing plans. List down all the marketing services you’ll offer the prospective client alongside what you’ll charge for each. 

That’s why it’s best to have a budgeting discussion with the prospect to gauge their monetary expectations before sending out the proposal. This helps both you and the potential client reach a feasible payment schedule, and also ensures both parties are on the same page when it comes to a fee ballpark.

You can also use this section to disclose any payment terms and conditions you’d like the client to be aware of. These include things like payment options–such as credit cards and cheques–and payment details, such as what happens in the case of late payments.

Bonsai top tip: Use a social media invoice template to speed this process up. Or if you’re a Bonsai Cash user you can receive payments that much quicker and easier. 

Closing statement

This is the final section of your proposal, and it’s your chance to reel prospects in. You’ve spent the entirety of your Facebook marketing proposal convincing potential clients that you’re their best bet, now it’s time to tell them what’s next.

The first step following the proposal is acceptance–then you can go about drafting a more official social media marketing contract. Inform prospects on how to take these next steps–be it via email, call, or virtual signature. Lean into this section with ease, as if it’s the only logical next step for your client. 

How to Write a Facebook Advertising Proposal

Since your prospect may not understand the technicalities of the ad management workflow and marketing strategies, drafting a Facebook marketing proposal template can be challenging. Explaining all the processes without confusing the reader is a task in itself–never mind creating the proposal too.

So, let’s understand what it takes to write the perfect Facebook marketing proposal. 

Know their ideal customer 

Knowing your client’s target audience is the best place to start drafting a plan for your Facebook proposal. Do this by understanding their offerings, and who they’re trying to appeal to. The prospective client might include this in the request for proposals, but it’s also something you can research independently. 

Demonstrate your understanding of the prospect’s ideal customer in your Facebook marketing plan. Give them a rundown of the techniques and strategies you plan to use to tap into this market and maximize results. This highlights that your approaches are targeted and well-thought-through–not a shot in the dark hoping to land on target.

Assure your prospects about your knowledge of the right audience to create the most accurate and appealing ads to attract them.

A woman managing her Facebook page

Highlight why you stand out

While data shows the tangible results that you can achieve, numbers should not be the only focus of your Facebook ad proposal. 

Highlight the qualities that set you apart from the rest—whether it’s your prompt and transparent communication or extra services for ad management. Speak about your adaptability and versatility to handle the prospect’s requirements, no matter how complicated they get. 

Also, draw attention to your expertise in what’s a very competitive industry. Mention how you stay up-to-date with social media tips and trends to reassure prospective clients that you’re committed to maintaining and improving your social media skills and knowledge.

Define the goals you’ll achieve

Every good Facebook marketing plan template is goal-oriented. Make each section centric to the prospect’s overall objectives and present your ad management services as an ideal solution for their pain points. 

Back each goal with a reliable metric that will ultimately help multiply the client’s sales. Here’s a helpful list of goals you can factor in while drafting your proposal:

  • Increase sign-ups by X%
  • Drive Y% more traffic to the website
  • Surveys to measure brand awareness
  • Increase brand engagement by Z%
  • Increase Facebook followers by X%
  • Generate Y% more marketing qualified leads to aid the sales team

Creating a Facebook Marketing Proposal is Simple with Bonsai 

Perhaps, drafting this proposal seems like a lot of work. No worries. Let Bonsai take care of it with a fully customizable Facebook ad proposal template. 

Create a tailor-made proposal for every prospect and never miss the mark in a few easy steps:

  1. Sign up for free to Bonsai
  2. Find the perfect proposal template you need
  3. Customize it as per your client’s preferences

In a few simple clicks, you’ve completed your proposal with Bonsai. Then, send it off to impress clients and win those new projects that you deserve.

Two persons using a laptop placed on a desk

Facebook Ads Proposal FAQs

How do I write a Facebook ad proposal?

Writing a proposal for Facebook ad management will involve research and planning to understand the client’s expectations and goals. Here’s how you can create the perfect Facebook ad proposal:

  • Understand the prospect’s goals and target audience and customize the proposal to reinforce this understanding
  • Incorporate results from past projects to showcase the results you can achieve
  • Double down on the qualities that set you apart from the other ad managers

Bonsai top tip: Drafting a Facebook marketing proposal is easy and efficient with Bonsai’s extensive selection of templates. Sign up for free and get started today. 

When should I draft a Facebook marketing proposal?

A Facebook marketing proposal is the starting point for any new project. It’s a detailed pitch informing prospective clients about your experience and expertise in the FB ad management domain. The proposal also elaborates the services you’ll offer to achieve the client’s goals. 

It’s one of the first formal documents to change hands when you embark on a new client relationship and project.

Frequently Asked Questions
Questions about this template.

What is a proposal in Facebook?

The goal of the Facebook ad proposal is to introduce your company and your strategies for handling a client's Facebook Ad campaign. With a Facebook Ad proposal, you may introduce your advertising services to prospective customers and gain the right to manage their ad campaigns.

How do you write a social media marketing proposal?

Mention the main issue the customer is trying to resolve, explain why they should hire you, highlight your relevant experience or proof of work, terms of agreement, project milestones, and outline the expected cost of your collaboration.

How do you write a simple marketing proposal?

Use the pre-made Bonsai templates as a guide while building a Facebook proposal. Our templates are simple to customize to your project or employment requirements. Include your relevant experience and the reasons why are the ideal applicant for the role.