Free Content Writing (Copywriting) Proposal Template

Fully editable with custom branding and templated offering.

Free Content Writing (Copywriting) Proposal Template

Fully editable with custom branding and templated offering.


/5 - votes
Downloaded times
Use template
Legally vetted
Track opens & views

First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Content Writing (Copywriting) Proposal Template

Fully editable with custom branding and templated offering.

Free Content Writing (Copywriting) Proposal Template

Fully editable with custom branding and templated offering.

Bonsai has helped create 1,023,928 documents and counting.

Trusted by 500,000+
business owners

Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents
Content Writing Proposal Template
Use this content writing proposal now for free

What is a Content Writing Proposal?

A content writing proposal tells potential clients everything you can bring to the table—and at what cost. This document demonstrates your expertise as a freelance writer and aligns your writing services with the client’s requirements and needs. 

As a freelance writer, you’ve worked hard on honing your writing skills. You’ve likely churned out quite a few blog posts, news articles, or content pieces for search engine optimization in your time. But, without a well-crafted writing proposal to spotlight these skills, you’re losing the opportunity to convert prospective clients. 

Enter—your content writing proposal template. This template creates the groundwork for producing bespoke proposals, customized to individual client needs. 

Unlike generic proposals, a freelance writing proposal template gives you a predefined structure to work with that’s relevant to your niche. You can add personalized ideas to grab your client’s attention, alongside a customized pricing section for the project too. 

This content proposal template gives you the bare bones structure to adapt for each and every new client opportunity that comes your way.

Note: Sign up for Bonsai to customize this freelance writing proposal template and land high paying clients effortlessly.

laptop and journal at the top of the table

What to Include in the Content Writing Proposal

Creating a proposal is not every writer’s cup of tea. Sure, we love writing or we wouldn’t be here—but proposals are another beast! Pitching your freelance writing services is different from your usual writing projects, you’re attempting to convince clients to hire you—there’s more riding on your writing. 

Not just that, you’re also competing against a pool of talented freelance writers to create a standout proposal and secure this role. It’s natural to feel overwhelmed. 

Knowing what differentiates a fabulous content writing proposal from a mediocre one is a good place to start. So, read these key elements of an effective proposal, and you’re all set to write proposals like a pro. 


Every good proposal starts with an overview of the freelance writer—that’s you! Since it’s the most common section across all proposals, you’ll need to create something different to help you stand out from hello. 

Create an intriguing hook and capture your prospect’s attention, nudging them to read the rest of your cover letter. Then, introduce yourself and summarize your freelance writing experience, skills, and top clients. 

Here’s a good flow for your introduction:

  • Include a catchy way of saying hello
  • Run through your strengths
  • Link out to any article writing that showcases your talents 
  • Add a list of clients you’ve worked with, and the results delivered with them

Your cover letter should position you as a credible expert with a clear idea of the client’s needs and that you’re the perfect writer for supporting them. 

Problem statement 

The next section of your content writing proposal shifts the focus to your prospective client. Put yourself in the shoes of your target client. Now, identify their pain points and spell out the challenges they’re facing. 

This could be related to the trouble of finding a good writer, the struggle of ranking on search engines, or anything you’ve understood in your previous conversations with them. 

Creating a problem statement segment is crucial to building the client’s confidence in your skills as a freelance writer. If you show them how well you’ve understood their problems and expectations—instead of all the generic proposals they’ve read, you’re increasing your chances of getting hired. 

However, writing this section is tricky. A weak and incomplete problem statement can work against you. So, conduct your statement thorough research and put together an impeccable statement, like our example below:

<company name> is looking to build its thought leadership in the <xyz> industry to get a competitive edge in the market and become a trusted source for its clients and prospects. Creating the right content strategy has been the biggest challenge, and distributing content is another major issue. 

instructions on how to write context and objectives

To nail this section and strike the right chord with your target client, have a chat with them before writing a proposal.

Here are some prompts to help you identify their critical problems:

  • What are your goals through content marketing?
  • What strategies have you used to work toward these goals in the past?
  • What roadblocks have hindered your progress? 
  • What are your expectations working with me?

This section is essentially about understanding the client’s struggles and repeating them back to them

Plan of action

Once you’ve chalked out your prospect’s primary challenges, it’s time to propose a solution. Talk about what you bring to the table. This is where you have to offer a combination of writing services and an action plan to tackle these underlying content problems to produce the desired results. 

Think from the client’s perspective and consider their expectations, study their business and market, and create a content strategy to fix the existing roadblocks. 

The best way to propose your writing services is by addressing the prospect’s pain points. Here are a few examples to inspire your own plan of action:

  • If they’re looking to drive more traffic on their website and wanting to boost sales, pitch SEO writing services to up their discoverability and click through rates from search engines
  • If they want to focus on customer satisfaction and engagement, propose weekly posts like newsletters delivered to their customers’ inboxes. Or, propose better in-app messaging. 

While pitching your services, remember that your action plan is a double-edged sword, and it can win or lose the deal for you. So, put the  effort into understanding the job description and then draft this section with care

A woman writing on her journal

Workflow and timelines

After pitching the combination of services that you think will work, brief them about your writing process. Whether you’re a freelance copywriter, an article writer in a larger agency, or work with a selection of partner writers, you’ll have your own way of working and your clients need to know about it. 

Outline this process to build more trust in your craft. With this section, you’re also informing your future client about the expected timeline for completing the content writing project. 

Here’s what a standard writing process looks like:

  • Content brief: to acquaint you with the crucial details related to the pieces of content you’ll be putting together, including title, keywords, tentative structure, TOV, references, and style guidelines
  • Outline review: seeking the client’s approval for the final structure of the article or copy with details about hyperlinking and keyword usage
  • Content creation: the process of writing and editing the first content draft 
  • Revision requests: addressing the client’s comments related to edits and revisions for fine-tuning the piece 
  • Payment: to finalize the content and close the project 
instructions on adding a timeline to a content writing proposal

If you’re working on a package of services, you can spell out different milestones for the project. So, this section will include details about each milestone with estimated timelines. If using a template for your content writing proposals, remember this section may need to be updated for different clients and their work. 

Case studies 

Your proposal is as much about pitching your services as it is about building credibility for yourself and your business. Besides explaining all that you can achieve with your writing, show that you’ve already delivered similar results. 

Include work samples and examples of past projects to establish yourself as a seasoned professional. Give them a glimpse of your previous client’s goals, your deliverables, and the outputs. 

Bonsai Top Tip: Including some testimonials with these case studies will also go a long way in creating trust. 

Here’s how you can structure case studies for any content writing proposal:

  • Client name and introduction
  • Their key challenges and goals
  • Your proposed solution and pricing
  • Your deliverables and timelines
  • The results achieved with proof

Cover as many of these points as possible to present a complete picture of what you’ve accomplished in the past. If you’ve never offered a package of services, then a portfolio with published writing samples and client testimonials will do wonders. 

Select the perfect case study for the potential writing gig at hand. You’ll want to showcase past projects that are as close to the client’s business niche, target audience, or problem, and how your past projects helped achieve their goals. 

However, deliver these case studies with caution—you don’t want to showcase that you’ve worked with a client’s direct competition in the past as there may be a conflict of interests. 


The final part of your content writing proposal details your charges for all your services. Freelance writers have a bunch of ways for pricing their services—per word, per hour, and per project. 

You can specify your fees for the proposed services in a pricing table, like our example below: 

tips on adding a fee summary to a content writing proposal

Include a note about your revisions policy, and mention any extra charges if the edit requests go beyond your usual rounds of revision. This is a great way to help you avoid scope creep.

Finally, explain your payment terms clearly. Add all the acceptable payment options, details if you request an advance, and milestone payments if it’s a longer project. You can also add a clause for a late fee penalty. 

Bonsai Top Tip: The Bonsai content writing contract template has you covered with clauses, ensuring you’ll get paid on time and in full. 

How to Write a Content Writing Proposal 

With this set structure in place, you can mold a content writing proposal template into a personalized pitch for any project. However, perfecting the flow also matters when submitting proposals for different kinds of clients. 

Here are some insights to help you write a winning freelance writing proposal.

Speak the client’s language

One of the most underrated tips to ace your freelance writing proposal is keeping yourself in the client’s shoes—write from their perspective instead of your own. 

Don’t limit yourself to identifying their pain points and challenges. Dig deeper to understand why they’re hiring you. This will help you uncover their expectations from your services and the goals they aspire to achieve. 

Once you have these bits of information with you, double down on them to craft your proposal. Make this document about them. Align your services, your past projects, and pricing with their objectives—the results they seek through content marketing.

Lastly, show them you can talk the talk as well as walk the walk. Use just the right amount of industry lingo to assure your client you understand their business niche. This will subconsciously reassure them that they’re considering the right freelancer writer for the gig.  

woman using her laptop with cup of coffee on her table

Focus on positioning your services

With the content industry becoming as competitive as ever—as the top preference among over 57 million freelancers in the US, a potential client is likely considering you among several other writers. So, how do you set yourself apart and land the deal? By strategically positioning your offerings. 

Instead of pitching the lowest offer, differentiate yourself from other freelance writers with the strength of your writing and workflow, and content offers that others don’t have. 

few tips on drafting a content writing proposal

Consider these unique selling points while writing proposals:

  • Meticulous and end-to-end keyword research going on search engine optimization best practices
  • Extensive customer research and interviews to understand the client’s target audience better
  • Flexibility and suitable turnaround time to cater to their business goals
  • Demonstrated experiences in the niche with a portfolio of quality content

Draft each section of your freelance writing proposal with the intent of uniquely positioning yourself and what you can bring to the table.

Bonsai Top Tip: Add a couple of testimonials to show your prospective client what working with you is like!

Define the project scope

An important aspect of your proposal is explaining exactly what you’ll do for the project. Not defining the scope of your project can land you in the trouble of accommodating random client requests without any assurance of additional payment. 

So, clearly define your output. Set out different milestones with timelines and details of services under each milestone. You should also create a section explaining what’s not included in the project for sake of clarity. 

Bonsai Top Tip: A clause detailing the additional charges for your extra services–for example, an extra blog post–will help avoid double-work and awkward client conversations further down the line 

Make sure that you’re including this exact project scope in your writer agreement as well. 

Use a professional design

Irrespective of how well you’ve written your freelance writing proposal, it’ll make no difference without the right visual appeal. Transform your textual content into a professional design. 

tips on designing a content writing proposal

Keep these best practices in mind during the process:

  • Follow a uniform typeface and color palette
  • Write short paragraphs and include text boxes
  • Add bullet lists and multiple subsections to aid readability 

You can also add your prospect’s branding into your design by adding their colors. This will help in customizing the document, and will subconsciously tell them that you’re a match. 

Creating a Content Writing Proposal is Simple with Bonsai 

Writing a proposal is never as easy as it seems, especially when you’re competing against so many other freelance writers. It demands an understanding of the client’s goals, project requirements, and research. 

With Bonsai’s content writing proposal template, you get a persuasive pitch to build on. Simply download this free template to customize for every new project and get it done in a few clicks.

Here’s how easy it is to get started:

  1. Sign up for free to Bonsai
  2. Choose the best content writing proposal template
  3. Edit the template to match your preferences and style

Let Bonsai take the lead on submitting proposals while you focus on producing top-notch content. Your intuitive platform is easy to navigate and allows you to export the proposal as a PDF once ready. 

Access Bonsai’s collection of thousands of templates for invoices, contracts, quotations, and more for all your business needs. 

Note: Seal the deal for a new project with a fail-proof technical writer agreement template and start your client relationship on the right foot. 

Content Writing Proposal FAQs

1. How do you write a content proposal?

Writing proposals for a content writing project is easy when you know what to include and how. Here’s what you should focus on while drafting a content writing proposal:

  • Understand the client’s pain points and goals
  • Define the scope of your services and proposed solution
  • Position yourself strategically from the other writers
  • Include details of the cost, timeline, and workflow 

2. How do you begin a proposal?

Introducing yourself is a great way to start any proposal–as you’ll see in any proposal sample out there. Rather than writing a plain and simple introduction, add a twist and capture the reader’s attention with a striking hook. Then, go on to introduce yourself as the expert they’re looking for.

Frequently Asked Questions
Questions about this template.

How do you write a content proposal for Upwork?

Try Bonsai's pre-made templates to send proposals on Upwork. Indicate the main issue the client is trying to solve, explain why they should hire you, highlight your relevant experience, and describe the anticipated cost of working together.

What should a copywriting proposal include?

Breakdown your background, a brief summary of objectives, problems you promise to solve, and proposed service. All this is already included in Bonsai's free proposal templates. Just sign up, edit and send the bids to potential content writing clients.

What is main content of project proposal?

The main content for a project proposal is it should outline the project's objectives, methodology, projected outcomes, and purpose. Declare the objectives, methods for you to solve the problem, and price for your services.