MARKETING COMMUNICATIONS PROPOSAL

Marketing Communications Proposal

A proposal from Northwind Studio outlining an integrated marcomms program across PR, content, and brand messaging.

Program Overview

This proposal outlines the integrated marcomms program Northwind Studio will run for Acme Co. It covers the messaging framework that anchors your brand voice, media relations to secure earned coverage, and an ongoing content approach that keeps your story in market.

Objectives

• Establish a consistent brand voice across every channel and spokesperson.
• Secure earned media in priority outlets on a predictable cadence.
• Publish ongoing content that reinforces your positioning and expertise.
• Measure share of voice against your competitive set every month.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Messaging framework and written communications strategy
• PR outreach and pitching to priority outlets
• Monthly content production across articles, bylines, and social
• Spokesperson prep and media training sessions
• Monthly reporting on coverage, share of voice, and content performance

Not included: paid distribution and boosting, sponsored content buys, crisis communications, and custom research studies. New scope can be added in writing at any time.

Investment

The program is a fixed monthly retainer, plus a one-time strategy and messaging fee to kick off and a quarterly workshop cadence. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH